Offer & Positioning Strategy for Expert Entrepreneurs | The OfferMojo Show

What if the reason your offer feels hard to sell is not your strategy, but your wiring? In this episode of The Offer Mojo Show , Lori Young sits down with Kehla G to explore the Gene Keys and the Pearl Sequence, a pathway designed to illuminate prosperity and how you’re meant to be of service. Kehla breaks down the Gene Keys in a grounded, practical way (no need to “figure out the chart”), then wa...

Last year I caught myself doing something weird while working: short, shallow breathing. Little sips of air. Nothing was “wrong” on paper, but my body was stressed, and it was trying to regulate for me. So I made a decision: I’m building a nervous system aware business. Not a business that looks good from the outside while quietly taxing my capacity every day. In this solo episode, I walk you thro...

Social media in 2026 feels louder, more curated, and more exhausting than ever. If you’ve been wondering why your content isn’t landing the way it used to, this episode will help you reset with clarity. On this guest episode of The Offer Mojo Show , Lori Young is joined by social media manager and Showit designer Madelyn Furlong to break down 5 things to stop doing on social media in 2026 and what...

Trust is harder than ever to build online. Between AI-written everything, deepfakes, and “I made 500k in five minutes” screenshots, it is no wonder thoughtful buyers are skeptical. At the same time, you know your clients are getting real results and you want to talk about that without feeling like a scammy coach. In this episode of The OfferMojo Show, Lori Young shares how to navigate that tension...

Sales page not converting and you are wondering if your offer secretly sucks? In this episode of the Offer Mojo Show, Lori breaks down 12 of the most common sales page mistakes she sees for coaches, healers, and service-based experts. Instead of spiraling about your offer, you will learn how to see your page through three simple lenses: language friction, design friction, and decision friction. Lo...

Visibility isn’t supposed to feel like a second full-time job. But between all the “must-do” advice about social media, SEO, email, and collaborations, it’s easy to end up exhausted, overcommitted, and still not seeing the results you want. In this episode, Lori shares the year-long visibility experiment she ran—testing everything from podcasting and blogging to LinkedIn, Pinterest, bundles, and b...

What if the real reason your offers feel hard to sell is not your strategy, but the way you talk to yourself when things do not go as planned? In this episode of The OfferMojo Show, I am joined by emotional transformation coach Lisa Andria of Ladies Who Leap for a powerful conversation about unconditional self love and business. Lisa shares her journey from a 41 year corporate telecom career into...

There is a question that baffles a lot of transformation-focused coaches, consultants, and subject matter experts: How many offers do I actually need? In this episode, I invite you to put that question down and pick up a much better one. Instead of treating your business like a menu of random offers, we explore what it means to design an intentional offer ecosystem: a clear pathway that your clien...

Money, nervous systems, and offers might sound like three separate conversations, but in this episode you will hear how they are actually one system shaping how you earn, spend, and sell. Lori talks with Money Mindset Coach and licensed professional counselor Nichole Jones about why so many women feel stuck in money stress, even when they are doing “all the right things” in business. Nichole share...

In this episode of The Offer Mojo Show, I sit down with intuitive business astrologer and strategic advisor Sheri Moise to talk about her AstroStrategic Marketing Forecast for 2026 and 2027. Sheri blends 25 plus years of corporate sales and marketing with business focused astrology to help us understand why 2026 is not a clean fresh start, but a dual personality year. We dig into what is really ha...

What if one offer could grow your income and hold your clients for years, not months? In this episode of The Offer Mojo Show, Lori Young sits down with mastermind mentor and serial entrepreneur Jay Fairbrother to explore the mastermind as a premium offer model for coaches, healers, and thought leaders. Jay shares how joining his first mastermind 25 years ago helped him grow his fundraising busines...

If your offers are “fine on paper” but not quite landing the way they used to, this episode is your New Year reset. Instead of burning everything down and building a brand new offer, I walk you through 10 small, high impact tweaks that can help your existing offers match how buyers are actually saying yes in 2026. We will talk about why vague, sweeping promises are quietly killing conversions, how...

What if you closed out 2025 by telling the whole truth about your year instead of pretending it was all momentum and magic? In this episode, I am walking you through the Aha’s, TaDa’s, NoNo’s and Hell Yeses that helped me say a wholehearted goodbye to 2025 and a very clear hello to 2026. I share what really happened when I finally admitted that social media is not my favorite place to connect, why...

What happens when your business momentum disappears overnight? In this week’s episode, LinkedIn strategist Natasha Walstra shares the deeply human story of how her pipeline dried up during maternity leave and how she rebuilt her confidence, her clarity, and her revenue by returning to the simplest truth: relationships create results. Natasha walks us through her unexpected journey from cold-callin...

Have you ever felt like you’re doing all the right things—showing up online, refining your messaging, and running consistent marketing—yet the results still feel flat? You’re not alone. In this episode, Lori reveals the quiet business problem that most entrepreneurs overlook: unclear or misaligned offers. She explains why even strong marketing can’t fix a wobbly offer foundation and how this hidde...

In this episode of The Offer Mojo Show , I’m joined by podcast booking expert Noemi Beres for a conversation every coach and service-based entrepreneur needs to hear. We dive into what makes podcast guesting actually effective — not the “say yes to everything” approach, but intentional visibility that honors your message, your energy, and your offers. Noemi shares how she pivoted into the podcasti...

If you’ve been feeling the pressure to post more, show up more, and “hack the algorithm” just to stay visible — this episode is for you. In this week’s conversation, I’m unpacking what it really looks like to market your coaching or expert-led business sustainably in 2025 and beyond. I share real facts about what’s happening with social media engagement, the emotional cost of the content treadmill...

The coaching and online business world is shifting — fast. But this next wave isn’t about chasing trends or mastering every new tool. It’s about leading with trust, alignment, and heart. In this week’s episode, I share the 10 key business trends to watch in 2026 and what they actually mean for coaches, healers, and soulful experts. We’ll talk about how to use AI without losing your humanity, why s...

What if your next $10K—or even $50K—client came from a two-hour paid workshop? In this episode of The OfferMojo Show , Lori sits down with business strategist AnnMarie Rose to unpack one of the most underestimated sales strategies of 2025: paid workshops. AnnMarie shares how she moved away from complex 90-day launches and multi-day challenges into short, focused workshops that create trust, moment...

About a year ago, I started exploring the idea of launching a membership in my coaching business. On paper, it looked perfect—community, recurring income, impact at scale. But after months of research, reflection, and real-world testing inside paid communities, I realized something important: not every offer model fits every coach. In this episode, I’m sharing the lessons I learned from both ends...

There’s a lot of noise in the online space about “charging more” — but few people talk about what actually makes a high-ticket offer work. In this episode, Lori shares the truth no one’s saying out loud: high-ticket isn’t just about price. It’s about timing, transformation, and the capacity to hold deeper client work with clarity and integrity. You’ll learn the difference between a premium price a...

What if your quirks—the very things you’ve been told are “too much” or “too weird”—are actually your brand’s greatest asset? In this week’s episode of The Offer Mojo Show , I sit down with brand strategist and healer Valeria Basso, who calls herself a “renegade marketer.” After 20 years in the marketing world, Valeria realized she didn’t love it at all—and that revelation led her to blend branding...

Some offers sell themselves. Others? No matter how much energy you pour into them, they just don’t land. After more than 20 years as an entrepreneur, I’ve seen this pattern again and again — in my own businesses and in the journeys of countless coaches and service providers I’ve supported. In this episode, I’m pulling back the curtain on the 10 most common offer challenges that make or break your...

What happens when your entire business depends on just one offer? For most coaches, it means constant hustle, unpredictable income, and burnout waiting around the corner. In this episode of The OfferMojo Show, we’re talking about why a coaching offer suite is the key to creating both impact and sustainability. I’ll walk you through what a coaching offer suite really is—not a scattered menu of serv...

Have you ever poured your heart into an offer that should have worked — but somehow, it just didn’t land? In this episode, I’m walking you through the five phases of the offer creation process: starting from strategy, all the way to creating an offer ecosystem. These phases form the backbone of every successful, soul-aligned offer and business. And when one piece is out of sync, the ripple effects...