Offer & Positioning Strategy for Expert Entrepreneurs | The OfferMojo Show

What if the reason sales feel hard has nothing to do with your sales skills? On this guest episode of The Offer Mojo Show, Lori Young is joined by Jim Padilla, founder and CEO of Gain the Edge, to talk about what successful coaches are actually doing in the sales game today and what it takes to build a business that generates sales, not just a founder who generates sales. Jim has helped coaches, c...

Last week I closed my laptop at 3:30 in the afternoon, walked outside, and gave myself permission to stop. Not because everything was falling apart. Because something felt off, and I finally stopped long enough to figure out what. In this solo episode, I'm kicking off the Refine and Recline summer series, six episodes about doing the right kind of work this summer without losing the season to...

Your lead magnet is doing its job if people actually use it. Most don't. On this guest episode of The Offer Mojo Show, Lori Young is joined by Kylie Kelly, email strategist and founder of Email Marketing School, to talk about why the static PDF freebie has been quietly losing its grip for years — and what's replacing it. They get into interactive lead magnets, AI-powered tools, and the r...

You did everything right. They loved your content, showed up to the discovery call, and seemed genuinely interested. And then they disappeared. If this has happened more than once, the problem probably isn't your price, your pitch, or your ability to close. It's a gap in your offer ecosystem that nobody told you to fill. In this solo episode, I walk you through one of the most underutili...

Everyone's saying online courses are dead. Experts are closing their programs, coaches are pivoting to communities, and the internet is full of hot takes about what killed the industry. But what if the problem was never the format? On this guest episode of The Offer Mojo Show, Lori Young is joined by Kasia Derbiszewska, Ed. M, Harvard-trained educational neuroscientist and online course strat...

My last ten leads all came from AI search. Not social media, not referrals. They typed a question into ChatGPT or Perplexity or Google's AI, and my name came up. And about eight out of ten of them closed. Honestly? I didn't see it coming. And when people ask me how I'm doing it, I've been guessing. So I stopped guessing and went and did the research. In this solo episode, I wal...

You spent an hour on that proposal. Maybe two. You shaped the scope around their situation, priced it carefully, sent it off feeling good about it. And then nothing. Not even a no. In this solo episode, I walk you through what the custom proposal habit is actually telling you about your offer, and why it's costing you more than you realize in time, energy, confidence, and revenue. This isn&ap...

Everyone is launching a membership right now. And if you've been watching from the sidelines wondering if you're missing something, this episode is going to help you think that through clearly. On this guest episode of The Offer Mojo Show, Lori Young is joined by Kelly Vrchota, membership and online community strategist, to talk honestly about community-based offers: what's actually...

For an entire year, I showed up every single week and built a beautiful stage. I just wasn't standing on it. In this solo episode, I'm giving you the behind-the-scenes on one of the biggest strategic pivots I've made in my business: scrapping my interview podcast and rebuilding it around my own expertise. This is a founder reflection episode, not a framework episode. It's hones...

You've heard it a hundred times. Probably more. And every single time, something inside you cringes a little. "Just niche down." In this solo episode, I'm talking about why that advice falls short for experts with layered backgrounds, and what to do instead. Because after years of working with coaches, consultants, and subject matter experts, what I've found is that the go...

You've heard people talk about bundles. Maybe you've even participated in one. But if you've been wondering whether they actually work, or whether all those new subscribers turn into anything real, this conversation is going to answer that for you. On this guest episode of The Offer Mojo Show, Lori Young is joined by email marketing strategist Allison Hardy to talk about how bundles...

Is it time to retire your offer, or are you holding on because stopping feels risky? In this solo episode, I walk you through the three clear signs that an offer is ready to be retired. Not rested, not rebranded. Actually retired. I also share my own story of letting go of my OBM business in 2019, and what I'm calling the Graceful Exit: a five-step process for closing that chapter with honest...

Legal protection for online offers: what every coach and digital business owner needs in place before they launch. On this guest episode of The Offer Mojo Show, Lori Young is joined by Natalie Puglisi, an online business attorney who specializes in helping coaches, course creators, and service providers protect their intellectual property and stay legally compliant. Together they walk through what...

You built something new. You poured months into it. You launched it and the results were not what you expected. On this guest episode of The Offer Mojo Show, Lori Young is joined by brand strategist and Brand CEO founder Malika Malhotra to pull back the curtain on what it's actually like to build and launch AI-powered tools as a strategist — the wins, the honest misses, and the ongoing work o...

You’re not failing at marketing. You might be trying to market an offer that isn’t clearly positioned. In this solo episode of The OfferMojo Show , Lori breaks down the difference between a marketing problem and a positioning problem “wearing a marketing costume.” Because the fix is different, and misdiagnosing it is expensive. Not just in dollars, but in time, energy, and confidence. You’ll hear...

What if the reason your offer feels hard to sell is not your strategy, but your wiring? In this episode of The Offer Mojo Show , Lori Young sits down with Kehla G to explore the Gene Keys and the Pearl Sequence, a pathway designed to illuminate prosperity and how you’re meant to be of service. Kehla breaks down the Gene Keys in a grounded, practical way (no need to “figure out the chart”), then wa...

Last year I caught myself doing something weird while working: short, shallow breathing. Little sips of air. Nothing was “wrong” on paper, but my body was stressed, and it was trying to regulate for me. So I made a decision: I’m building a nervous system aware business. Not a business that looks good from the outside while quietly taxing my capacity every day. In this solo episode, I walk you thro...

Social media in 2026 feels louder, more curated, and more exhausting than ever. If you’ve been wondering why your content isn’t landing the way it used to, this episode will help you reset with clarity. On this guest episode of The Offer Mojo Show , Lori Young is joined by social media manager and Showit designer Madelyn Furlong to break down 5 things to stop doing on social media in 2026 and what...

Trust is harder than ever to build online. Between AI-written everything, deepfakes, and “I made 500k in five minutes” screenshots, it is no wonder thoughtful buyers are skeptical. At the same time, you know your clients are getting real results and you want to talk about that without feeling like a scammy coach. In this episode of The OfferMojo Show, Lori Young shares how to navigate that tension...

Sales page not converting and you are wondering if your offer secretly sucks? In this episode of the Offer Mojo Show, Lori breaks down 12 of the most common sales page mistakes she sees for coaches, healers, and service-based experts. Instead of spiraling about your offer, you will learn how to see your page through three simple lenses: language friction, design friction, and decision friction. Lo...

Visibility isn’t supposed to feel like a second full-time job. But between all the “must-do” advice about social media, SEO, email, and collaborations, it’s easy to end up exhausted, overcommitted, and still not seeing the results you want. In this episode, Lori shares the year-long visibility experiment she ran—testing everything from podcasting and blogging to LinkedIn, Pinterest, bundles, and b...

What if the real reason your offers feel hard to sell is not your strategy, but the way you talk to yourself when things do not go as planned? In this episode of The OfferMojo Show, I am joined by emotional transformation coach Lisa Andria of Ladies Who Leap for a powerful conversation about unconditional self love and business. Lisa shares her journey from a 41 year corporate telecom career into...

There is a question that baffles a lot of transformation-focused coaches, consultants, and subject matter experts: How many offers do I actually need? In this episode, I invite you to put that question down and pick up a much better one. Instead of treating your business like a menu of random offers, we explore what it means to design an intentional offer ecosystem: a clear pathway that your clien...

Money, nervous systems, and offers might sound like three separate conversations, but in this episode you will hear how they are actually one system shaping how you earn, spend, and sell. Lori talks with Money Mindset Coach and licensed professional counselor Nichole Jones about why so many women feel stuck in money stress, even when they are doing “all the right things” in business. Nichole share...

In this episode of The Offer Mojo Show, I sit down with intuitive business astrologer and strategic advisor Sheri Moise to talk about her AstroStrategic Marketing Forecast for 2026 and 2027. Sheri blends 25 plus years of corporate sales and marketing with business focused astrology to help us understand why 2026 is not a clean fresh start, but a dual personality year. We dig into what is really ha...