Offer & Positioning Strategy for Expert Entrepreneurs | The OfferMojo Show

What if one offer could grow your income and hold your clients for years, not months? In this episode of The Offer Mojo Show, Lori Young sits down with mastermind mentor and serial entrepreneur Jay Fairbrother to explore the mastermind as a premium offer model for coaches, healers, and thought leaders. Jay shares how joining his first mastermind 25 years ago helped him grow his fundraising busines...

If your offers are “fine on paper” but not quite landing the way they used to, this episode is your New Year reset. Instead of burning everything down and building a brand new offer, I walk you through 10 small, high impact tweaks that can help your existing offers match how buyers are actually saying yes in 2026. We will talk about why vague, sweeping promises are quietly killing conversions, how...

What if you closed out 2025 by telling the whole truth about your year instead of pretending it was all momentum and magic? In this episode, I am walking you through the Aha’s, TaDa’s, NoNo’s and Hell Yeses that helped me say a wholehearted goodbye to 2025 and a very clear hello to 2026. I share what really happened when I finally admitted that social media is not my favorite place to connect, why...

What happens when your business momentum disappears overnight? In this week’s episode, LinkedIn strategist Natasha Walstra shares the deeply human story of how her pipeline dried up during maternity leave and how she rebuilt her confidence, her clarity, and her revenue by returning to the simplest truth: relationships create results. Natasha walks us through her unexpected journey from cold-callin...

Have you ever felt like you’re doing all the right things—showing up online, refining your messaging, and running consistent marketing—yet the results still feel flat? You’re not alone. In this episode, Lori reveals the quiet business problem that most entrepreneurs overlook: unclear or misaligned offers. She explains why even strong marketing can’t fix a wobbly offer foundation and how this hidde...

In this episode of The Offer Mojo Show , I’m joined by podcast booking expert Noemi Beres for a conversation every coach and service-based entrepreneur needs to hear. We dive into what makes podcast guesting actually effective — not the “say yes to everything” approach, but intentional visibility that honors your message, your energy, and your offers. Noemi shares how she pivoted into the podcasti...

If you’ve been feeling the pressure to post more, show up more, and “hack the algorithm” just to stay visible — this episode is for you. In this week’s conversation, I’m unpacking what it really looks like to market your coaching or expert-led business sustainably in 2025 and beyond. I share real facts about what’s happening with social media engagement, the emotional cost of the content treadmill...

The coaching and online business world is shifting — fast. But this next wave isn’t about chasing trends or mastering every new tool. It’s about leading with trust, alignment, and heart. In this week’s episode, I share the 10 key business trends to watch in 2026 and what they actually mean for coaches, healers, and soulful experts. We’ll talk about how to use AI without losing your humanity, why s...

What if your next $10K—or even $50K—client came from a two-hour paid workshop? In this episode of The OfferMojo Show , Lori sits down with business strategist AnnMarie Rose to unpack one of the most underestimated sales strategies of 2025: paid workshops. AnnMarie shares how she moved away from complex 90-day launches and multi-day challenges into short, focused workshops that create trust, moment...

About a year ago, I started exploring the idea of launching a membership in my coaching business. On paper, it looked perfect—community, recurring income, impact at scale. But after months of research, reflection, and real-world testing inside paid communities, I realized something important: not every offer model fits every coach. In this episode, I’m sharing the lessons I learned from both ends...

There’s a lot of noise in the online space about “charging more” — but few people talk about what actually makes a high-ticket offer work. In this episode, Lori shares the truth no one’s saying out loud: high-ticket isn’t just about price. It’s about timing, transformation, and the capacity to hold deeper client work with clarity and integrity. You’ll learn the difference between a premium price a...

What if your quirks—the very things you’ve been told are “too much” or “too weird”—are actually your brand’s greatest asset? In this week’s episode of The Offer Mojo Show , I sit down with brand strategist and healer Valeria Basso, who calls herself a “renegade marketer.” After 20 years in the marketing world, Valeria realized she didn’t love it at all—and that revelation led her to blend branding...

Some offers sell themselves. Others? No matter how much energy you pour into them, they just don’t land. After more than 20 years as an entrepreneur, I’ve seen this pattern again and again — in my own businesses and in the journeys of countless coaches and service providers I’ve supported. In this episode, I’m pulling back the curtain on the 10 most common offer challenges that make or break your...

What happens when your entire business depends on just one offer? For most coaches, it means constant hustle, unpredictable income, and burnout waiting around the corner. In this episode of The OfferMojo Show, we’re talking about why a coaching offer suite is the key to creating both impact and sustainability. I’ll walk you through what a coaching offer suite really is—not a scattered menu of serv...

Have you ever poured your heart into an offer that should have worked — but somehow, it just didn’t land? In this episode, I’m walking you through the five phases of the offer creation process: starting from strategy, all the way to creating an offer ecosystem. These phases form the backbone of every successful, soul-aligned offer and business. And when one piece is out of sync, the ripple effects...

What if your signature process could work for you — even when you’re offline? In this episode, Lori sits down with brand strategist Mallika Malhotra to explore how she transformed her proven methodology into an AI-powered asset that delivers massive value at scale. Together, they unpack the mindset shifts, tech partnerships, and framework clarity required to build tools that reflect your voice, am...

When AI first started flooding the online business space, I felt two things at once: curiosity… and fear. I wasn’t anti-AI, but I wasn’t sure if it could fit into my business without compromising my voice, my brand, or my values. In this episode, I share my unfiltered journey from resistance to refinement — including the awkward early experiments, the turning point that led me to ChatGPT, and how...

What if your pricing wasn’t just about the numbers — but a reflection of your self-worth, your message, and the transformation you deliver? In this episode, I’m pulling back the curtain on how to price your coaching services with clarity and confidence, even in today’s challenging market. We’ll explore what’s really going on behind the scenes of the “pricing struggle” — from the shaky economy to t...

Ever feel like you’ve done all the right things—posted the content, built the offer, taken the course—but you're still not seeing the traction you want? In this episode, I’m breaking down why that happens and how a business strategist (who actually specializes in offers) can help you bridge the gap between all your brilliance and the results you’re craving. You’ll hear about real clients who...

What if one well-crafted talk could do more for your business than months of social media? In this episode, Lori sits down with internationally recognized speaker and business strategist Tiffany Armstrong to explore why how you speak matters just as much as what you say. Tiffany shares her Profitable Talk Framework — a four-part structure designed to position you as the expert while leading direct...

When I started my coaching business, I thought sales would happen naturally. I’d be helpful, build trust, and hope the right people would say yes. But over time, that approach stopped working—and what followed was a quiet crisis of confidence. In this Founder Reflection episode, I share the honest story behind one of my biggest growth edges: selling . From discovery calls that turned into free coa...

Most advice on choosing a niche feels like pressure : niche down or get lost . But what if your niche could feel like freedom instead of a box?  In this episode, I’m breaking down the real difference between vertical niches (who you serve) and horizontal niches (what you help with)—plus how to blend both into a hybrid model that gives your message clarity without sacrificing your creative spark. Y...

If your lead magnet used to convert but now feels... flat, you're not alone. In this episode, I'm breaking down 7 outdated lead magnet myths that even seasoned coaches and experts still fall for—and what actually builds trust and traction in today’s market. We’ll cover why more value isn’t always better, what “free” might be costing you, and how to make your lead magnet truly aligned wit...

What if your visibility strategy is costing you more than it’s creating?  In this episode, I’m joined by visibility expert Kelly Sinclair for a refreshing, grounded conversation about what aligned visibility really looks like—and why AI might just be your new favorite marketing partner. We talk about breaking free from performative content cycles, using AI to support (not replace) your voice, and...

What if your offer isn’t the problem—your alignment is? In this soulful, straight-talking conversation from the Entrepreneur’s Visibility Summit, Lori Young—aka The Offer Magician—breaks down the real reasons so many coaches and healers struggle to sell their services. If you’ve ever poured your heart into an offer only to hear crickets… this episode is your reset. With warmth and wisdom, Lori sha...