Natural Born Coaches

While many online marketers claim that webinars are dead, today's guest is proving they are more effective than ever, provided you stop treating them like a "pitch fest!" Today, Marc is joined by Danno Hanfling, a systems architect and community-building expert who has spent 15 years helping businesses scale through a sophisticated, synchronized approach to lead generation and sales. This conversa...

In nearly a thousand episodes of Natural Born Coaches, a topic like this has never been tackled! Today, Marc is joined by Bryce Hoffman, the founder of Red Team Thinking and a former business journalist who has spent decades looking inside the world's most successful organizations, as he dives into the concept of Red Teaming, a methodology originally developed by military and intelligence agencies...

Marc has been putting pen to paper for over 20 years, and it isn't just for "keeping a diary." In this solo episode, he breaks it all down and reveals his personal journaling process and what has sparked some of his biggest business breakthroughs. It's time to clear the mental clutter and actually track your daily wins! If you want to see how much you've really grown since starting your coaching b...

You've probably noticed that the digital landscape is flooded with AI-generated content right now, leaving a massive gap for coaches who can provide real-world expertise and a unique point of view. A coaching book can easily get lost in a sea of sameness without a distinct human element, and special guest Sean Mabry is here to show how building a psychological moat around your brand can set you ap...

What if the very tools designed to save you time are actually costing you your authority? In a world where answer engines are rapidly replacing traditional search, how do you ensure your human voice doesn't get lost in the machine-generated noise? In this episode, leadership mindset and business strategist Beverly JoLynn joins Marc to discuss the critical balance of staying human in the age of AI....

Ever felt like you're waiting for the "perfect" moment to launch your podcast, only to watch months (or years) slip by? Today, Matt Mawhinney of PodAssist steps out from behind the scenes to reveal how he launched his own show in less than a week, and gives his expert podcast tips and strategies from over a decade in the podcast trenches. If you're tired of the imposter syndrome and the "podfade"...

Ever felt like a chicken with its head cut off, jumping from one task to another? Today, Marc is sharing a productivity hack that has been a game-changer for his business over the years: batching.  If you're ready to stop being reactive and start working with intention, he's breaking down the exact systems he uses to protect his headspace and finally get the right things done! What You'll Hear In...

Ross Alcorn is the founder of Itinerary Boss and helps business owners optimize their everyday spending to earn points and miles that translate into luxury travel for free. He's built a successful coaching business in a unique niche and shares his approach in this episode!   What You'll Hear In This Episode:   -         How Ross' love of travel started young, organizing group trips to Europe and s...

In this episode of Natural Born Coaches, Marc interviews Ian Gatzky, the founder of Implement AI, to discuss how AI helps coaches improve client engagement and completion rates in their programs.   What You'll Hear In This Episode: -        The brutal truth about course completion: Only 4% of people who purchase an online course actually finish it … a staggering problem that affects client results...

I n this episode of Natural Born Coaches, Marc discusses strategies for growing email lists in 2026 … ones that don't cost a penny! What You'll Hear In This Episode: -        Why email lists trump social media … -        An important tip if you're participating in online summits! -        How to turn your community into paying clients. -        An u nderutilized tactic to get unexpected people int...

In this episode of the podcast, Marc shows how to push past resistance to increase your coaching fees and teaches a simple exercise to make it easier to sell your offers at higher amounts! What You'll Hear In This Episode: -        The undercharging epidemic : Why the majority of coaches are charging too little … -        Coaches and money guilt : How some coaches shame others for wanting to earn...

In this episode, Marc shares four acronyms and the lessons that coaches can take from them! What You'll Hear In This Episode: -        Why showing up on time for scheduled calls separates professional coaches from amateurs. -        The dangers of keeping Zoom open and multitasking while waiting for late arrivals. -        Why the trust deficit is worse now than 5 or 10 years ago and what it means...

Marc shares five recommended books that he read in 2025, and the big takeaways from them!   What You'll Hear In This Episode: -        Why waiting for inspiration is killing your coaching business - and what to do instead according to legendary music producer Rick Rubin. -        The Matthew McConaughey strategy : How cutting two major priorities helped him go from B-level performance in everythin...

Marc shares the strategy he uses to deal with cold outreach in his inbox, which will save you hundreds of hours every year!  What You'll Hear In This Episode: -       The main types of cold emails/messages that you get, and Marc's proven system for handling them.  -         Why engaging with vague small-talkers can haunt your inbox forever … -         How to flip cold pitches into revenue instead...

In this episode of Natural Born Coaches, Marc talks about the dangers of telling yourself negative and limiting stories - and gives his advice for how to identify and change the habit so you can get better results!  What You'll Hear In This Episode: The danger of accepting defeat before you begin - How one coach wrote off 2026 entirely after losing a single client, and why that's a self-sabotaging...

Kirsten Graham, co-founder of Six Figure Business Coaching, talks about the  importance of understanding your business numbers and preparing for tax season, and shares an affordable way to keep your books in good shape! What You'll Hear In This Episode: -         Why most entrepreneurs hate bookkeeping, and why you shouldn't force yourself to do work that drains your energy when you could focus on...

In this episode of Natural Born Coaches, Marc interviews Stefan Ciancio, co-founder of WebinarKit, to discuss AI-powered webinars and their impact on online businesses. They talk about   the evolution of webinar marketing, including the use of AI for narrating and building webinars, and the importance of building trust with audiences through multiple touchpoints!

This episode of Natural Born Coaches focuses on group coaching programs, with David Barnett sharing how to optimize yours, with lots of real world advice and examples!        What You'll Hear In This Episode: -Why David requires his clients to complete his online training before joining his group coaching program, which helps level the playing field and save time and energy. -How to establish diff...

In this episode of Natural Born Coaches, Marc talks about the importance of playing the long game and practicing patience in the online coaching space! What You'll Hear In This Episode: -        How easy it is to fall into unrealistic expectations online, with an example from one of Marc's clients. -        Changes that Marc made with his coaching programs to attract long-term thinkers and discour...

Lewis Vandervalk stops by the podcast to share his expertise around SEO strategy for coaches! What You'll Hear In This Episode: -Why answering client questions remains the core principle of search engine optimization, regardless of whether people find you through Google, ChatGPT, or other AI platforms. -The truth about backlinks and SEO gaming: why purchasing cheap backlinks can destroy your searc...

Todd Hartley is the founder of WireBuzz and the author of "Accelerating Yes!", and in this episode he shares the lessons about lead generation that he's learned from many successful years in online business, including working with Tony Robbins! What You'll Hear In This Episode: - How to b uil t a p redictable l ead g eneration s ystem in just 3 s teps … - The $50M to $150M r evenue j ump in just 6...

Change can be scary, but in this special episode of Natural Born Coaches you'll learn about the importance of embracing it in your coaching business! Marc shares the business transformations he's doing entering 2026, and you'll walk away with actionable steps you can take to improve your results as well! What You'll Hear In This Episode: -         Marc discusses his business changes approaching 20...

Lots of coaches struggle with imposter syndrome … are you one of them? If so, check out this interview with Miriam Segal where she shares how you can get past it!  What You'll Hear In This Episode: - What imposter syndrome really is … - Why the fear of success is as strong as the fear of failure!  - The challenges of following up a major success (with historical examples, like J.D. Salinger) - Why...

The previous episode of Natural Born Coaches showed how to turn your podcast guests into clients, and in this interview Henry Lopez (host of "The How of Business") shares how to convert listeners into clients!   What You'll Hear In This Episode: -The best strategy to use when launching your podcast. -The importance of building a dedicated audience rather than focusing only on large numbers! -Guest...

Dave Dubeau helps experts get premium clients with high-ticket podcasting, and in this episode, he shares how to turn your guests into clients with his unique podcasting method!  What You'll Hear In This Episode: -How Dave creates podcasts for high-ticket coaches, consultants, and advisors - handling all production and guest acquisition while requiring clients to participate in just a few Zoom ses...