Natural Born Coaches

What's really behind the drop in Facebook ad lead quality, and more importantly, what can coaches do about it? Today's episode features Lance C. Greenberg, scaling strategist and Facebook ads expert, who joins Marc to break down why most coaches are attracting the wrong leads. He also reveals what Meta's AI is actually looking for, and why having a playbook could be the difference between wasted a...

Looking for your next great read? In this episode, Marc shares five (okay, six!) books that have shaped how he thinks about mindset, power, and productivity, spanning over 60 years of publication. From a rock star's surprising business wisdom to a productivity formula that could save you from burnout, these are the books Marc says are worth your time! Do you have something that helps coaches, like...

What does it really take to build a tribe from scratch when you don't have a list, a budget for ads, or the minimum followers to play the summit game? Today's guest is Tom Matzen, who along with Catharine O'Leary co-founded Thousand Person Tribe. Tom joins Marc to break down why most coaches are building their audience the wrong way, and what the journey from audience to community to tribe actuall...

Is your inbox being flooded with pitches that just miss the mark? In this episode, Marc breaks down the three most common, yet ineffective, outreach methods used to approach prospective clients today and offers a proven alternative for long-term success!  Do you have something that helps coaches, like a program, a product or a service? If you'd like to get your offer out to about 100,000 coaches,...

What happens when a doctor is told she needs IVF to get pregnant and decides there has to be another way? Today's episode features Dr. Kela Smith, a holistic doctor, fertility coach, and business strategist, who joins Marc for a fascinating conversation about one of the most personal and fastest growing niches in the coaching world!  Do you have something that helps coaches, like a program, a prod...

Today's episode features a returning guest, Christopher Rausch, the No Excuses Coach and host of the Raw and Unscripted podcast, who joins Marc for a free-flowing conversation about authenticity, living intentionally, and making an impact. In this episode, Christopher shares the backstage moment that changed everything, why he stopped trying to be like everyone else, the power of writing your own...

Today Marc welcomes Rachel Feldman, a 15-year coaching veteran and member of Marc's mastermind, to discuss the major shifts happening in the coaching industry. In this episode, Rachel talks about navigating the trust recession, why the AI bubble is about to burst, the importance of authentic human connection, and the foundational strategies that still work today! Do you have something that helps c...

Today Marc shares a replay of one of the most downloaded episodes of Natural Born Coaches!  In this episode, frequent past guest Ben Settle talks about profiting from trolls in the online space, surviving cancel culture, and a whole lot more! What You'll Hear In This Episode: The importance of subject lines in email marketing and how one of Ben's got him on the radar of a prominent copywriter who...

For coaches who are tired of tech getting in the way of their message and looking for a smoother way to scale, this episode dives into a powerful framework: combining strategy, tech, and team. Today, Marc is joined by past guest Tom Ruwitch, the founder of Implementum and Story Power Marketing. Tom is an expert at helping coaches move past boring, informative content to create story-powered market...

For coaches looking for a fresh way to inject a burst of revenue into their businesses without the fatigue of a traditional launch, this episode dives into a unique strategy: Skool auctions. Joining Marc today is Peter Lloyd-Lister, who helps coaches run high-energy auctions inside Skool communities. This isn't the fast-talking, old-school variety though - it's a strategic, online process that tur...

While many online marketers claim that webinars are dead, today's guest is proving they are more effective than ever, provided you stop treating them like a "pitch fest!" Today, Marc is joined by Danno Hanfling, a systems architect and community-building expert who has spent 15 years helping businesses scale through a sophisticated, synchronized approach to lead generation and sales. This conversa...

In nearly a thousand episodes of Natural Born Coaches, a topic like this has never been tackled! Today, Marc is joined by Bryce Hoffman, the founder of Red Team Thinking and a former business journalist who has spent decades looking inside the world's most successful organizations, as he dives into the concept of Red Teaming, a methodology originally developed by military and intelligence agencies...

Marc has been putting pen to paper for over 20 years, and it isn't just for "keeping a diary." In this solo episode, he breaks it all down and reveals his personal journaling process and what has sparked some of his biggest business breakthroughs. It's time to clear the mental clutter and actually track your daily wins! If you want to see how much you've really grown since starting your coaching b...

You've probably noticed that the digital landscape is flooded with AI-generated content right now, leaving a massive gap for coaches who can provide real-world expertise and a unique point of view. A coaching book can easily get lost in a sea of sameness without a distinct human element, and special guest Sean Mabry is here to show how building a psychological moat around your brand can set you ap...

What if the very tools designed to save you time are actually costing you your authority? In a world where answer engines are rapidly replacing traditional search, how do you ensure your human voice doesn't get lost in the machine-generated noise? In this episode, leadership mindset and business strategist Beverly JoLynn joins Marc to discuss the critical balance of staying human in the age of AI....

Ever felt like you're waiting for the "perfect" moment to launch your podcast, only to watch months (or years) slip by? Today, Matt Mawhinney of PodAssist steps out from behind the scenes to reveal how he launched his own show in less than a week, and gives his expert podcast tips and strategies from over a decade in the podcast trenches. If you're tired of the imposter syndrome and the "podfade"...

Ever felt like a chicken with its head cut off, jumping from one task to another? Today, Marc is sharing a productivity hack that has been a game-changer for his business over the years: batching.  If you're ready to stop being reactive and start working with intention, he's breaking down the exact systems he uses to protect his headspace and finally get the right things done! What You'll Hear In...

Ross Alcorn is the founder of Itinerary Boss and helps business owners optimize their everyday spending to earn points and miles that translate into luxury travel for free. He's built a successful coaching business in a unique niche and shares his approach in this episode!   What You'll Hear In This Episode:   -         How Ross' love of travel started young, organizing group trips to Europe and s...

In this episode of Natural Born Coaches, Marc interviews Ian Gatzky, the founder of Implement AI, to discuss how AI helps coaches improve client engagement and completion rates in their programs.   What You'll Hear In This Episode: -        The brutal truth about course completion: Only 4% of people who purchase an online course actually finish it … a staggering problem that affects client results...

I n this episode of Natural Born Coaches, Marc discusses strategies for growing email lists in 2026 … ones that don't cost a penny! What You'll Hear In This Episode: -        Why email lists trump social media … -        An important tip if you're participating in online summits! -        How to turn your community into paying clients. -        An u nderutilized tactic to get unexpected people int...

In this episode of the podcast, Marc shows how to push past resistance to increase your coaching fees and teaches a simple exercise to make it easier to sell your offers at higher amounts! What You'll Hear In This Episode: -        The undercharging epidemic : Why the majority of coaches are charging too little … -        Coaches and money guilt : How some coaches shame others for wanting to earn...

In this episode, Marc shares four acronyms and the lessons that coaches can take from them! What You'll Hear In This Episode: -        Why showing up on time for scheduled calls separates professional coaches from amateurs. -        The dangers of keeping Zoom open and multitasking while waiting for late arrivals. -        Why the trust deficit is worse now than 5 or 10 years ago and what it means...

Marc shares five recommended books that he read in 2025, and the big takeaways from them!   What You'll Hear In This Episode: -        Why waiting for inspiration is killing your coaching business - and what to do instead according to legendary music producer Rick Rubin. -        The Matthew McConaughey strategy : How cutting two major priorities helped him go from B-level performance in everythin...

Marc shares the strategy he uses to deal with cold outreach in his inbox, which will save you hundreds of hours every year!  What You'll Hear In This Episode: -       The main types of cold emails/messages that you get, and Marc's proven system for handling them.  -         Why engaging with vague small-talkers can haunt your inbox forever … -         How to flip cold pitches into revenue instead...

In this episode of Natural Born Coaches, Marc talks about the dangers of telling yourself negative and limiting stories - and gives his advice for how to identify and change the habit so you can get better results!  What You'll Hear In This Episode: The danger of accepting defeat before you begin - How one coach wrote off 2026 entirely after losing a single client, and why that's a self-sabotaging...