Multifamily Elevated

In this episode, Nick Gonzalez https://www.linkedin.com/in/nick-gonzalez-/ shares his extensive experience in commercial real estate, leadership lessons, market insights, and the importance of relationships and integrity in business. Chapters 00:00 Introduction to Nick Gonzalez 02:49 The Importance of Mentorship in Real Estate 09:11 Current Market Trends and Opportunities 13:01 Operational Excelle...

In this episode of Multifamily Elevated, host Suzanne Hopson welcomes back David Holland https://www.linkedin.com/in/david-holland-cpm/ , a sales account manager at Belfour Property Restoration. They discuss David's diverse background in property management and technology, emphasizing the importance of leadership, workplace attitude, and the integration of AI in the multifamily sector. David s...

In this conversation, Kevin Weishaar emphasizes the significance of understanding team dynamics and fostering effective communication within the workplace. He discusses how motivation and positive interactions among team members can lead to better execution of tasks and overall success. 00:00 Introduction to Multifamily Elevated Podcast 01:48 Kevin Weishaar's Journey into Property Management 0...

In this episode of Multifamily Elevated, John Bradford, CEO of Pet Screening, discusses the intersection of pet policies and fair housing. He shares his journey from property manager to entrepreneur, emphasizing the importance of creating a pet-friendly culture in housing. The conversation explores the challenges and opportunities in business growth, the significance of core values, and the role o...

In this episode of Multifamily Elevated, Suzanne Hopson interviews Sean Landsberg, co-founder and CEO of AppWork, who shares his journey in the property management industry and the importance of maintenance technology. They discuss the challenges faced in maintenance operations, the need for effective training and adoption of technology, and the significance of creating a culture of feedback and o...

In this conversation, Suzanne Hopson and Krista Wilson delve into the complexities of budgeting in the multifamily industry. They discuss the challenges faced by property managers, the importance of accurate forecasting, and the role of technology in simplifying the budgeting process. Krista shares insights on the significance of collaboration and the need for effective tools that can enhance the...

In this episode, Suzanne Hopson interviews Anissa Fauss, who shares her journey of resilience after the unexpected loss of her husband. Anissa discusses the importance of authenticity in leadership, the balance between science and soul, and the need for presence to combat burnout. She emphasizes the lessons learned from martial arts and the significance of vulnerability in leadership. Anissa also...

In this episode of Multifamily Elevated, host Suzanne Hopson speaks with Booker Farrier, founder of Coaching by the Book, about the evolving landscape of executive coaching and leadership development. They discuss Booker's journey from corporate executive to coach, the importance of understanding the role of a coach, and how coaching can be a strategic investment in personal and professional g...

In this episode of Multifamily Elevated, host Suzanne Hopson and guest Shelly Steitz delve into the complexities of Key Performance Indicators (KPIs) in multifamily marketing. They discuss the challenges of messy data, the importance of understanding the full customer journey, and the pitfalls of relying solely on last touch attribution models. The conversation also covers the impact of technology...

Data is everywhere in today’s multifamily landscape—but how do you know which numbers truly matter? In this episode of Multifamily Elevated, host Suzanne Hopson is joined by Lauren Dewey to explore the power of Key Performance Indicators (KPIs) in driving growth, improving resident experience, and aligning with ownership goals. Lauren shares practical insights on avoiding the trap of vanity metric...

Sales isn’t just about charisma and closing deals—it’s about strategy, structure, and synergy across your business. In this enlightening episode of Multifamily Elevated, host Suzanne Hopson sits down with Bob Besse https://www.linkedin.com/in/bobbesse1/ , a seasoned fractional VP of Sales, to unpack the real challenges and opportunities facing modern sales teams. From aligning sales and marketing...

As electric vehicles become more mainstream, multifamily housing operators face a new challenge—how to integrate EV charging solutions seamlessly and sustainably. In this forward-looking episode of Multifamily Elevated, host Suzanne Hopson speaks with Jeremy Cohen, Director of Real Estate Partnerships at SWTCH Energy, to explore the evolving role of EV infrastructure in property management and res...

How can property managers protect their communities without slowing down the leasing process? In this episode of Multifamily Elevated, host Suzanne Hopson welcomes Jess Tierney from VeryFast, a company revolutionizing fraud verification and income qualification in multifamily housing. As the rental landscape shifts with the rise of gig economy earners and evolving resident expectations, operators...

What does storytelling have to do with effective leadership? And how can AI become your best thought partner instead of your biggest threat? In this eye-opening episode of Multifamily Elevated, host Suzanne Hopson sits down with multifamily powerhouse Pamela Pederson https://www.linkedin.com/in/pam-pederson2/ to explore how digital tools, human connection, and company culture can come together to...

What if the key to elevating your multifamily business wasn’t just found in data, systems, or structures—but in your people? In this insightful episode, Suzanne Hopson sits down with multifamily veteran Jessica Fern-Kirkland https://www.linkedin.com/in/jessicafernkirkland/ , whose 17 years of experience in operations and organizational behavior have shaped a powerful approach to leadership and gro...

In the fast-paced world of multifamily real estate, there’s one powerful tool that often gets overlooked—process. In this episode, Suzanne Hopson brings attention to one of the most misunderstood and under-leveraged disciplines in the business, unpacking how well-designed processes can become the backbone of clarity, efficiency, and growth. If you’ve ever struggled with team misalignment, inconsis...

What happens when a real estate visionary takes a bold leap into one of the most underutilized assets in today's market—empty office buildings? In this episode of Multifamily Elevated, Suzanne Hopson is joined by Robert Seldin, Managing Principal of Madison Highland, to explore the fascinating and risky world of office-to-residential conversions. From navigating high-vacancy markets to masteri...

What happens when cutting-edge technology collides with one of the most people-centric industries out there? In this insightful episode of Multifamily Elevated, host Suzanne Hopson sits down with Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ to unpack how artificial intelligence is reshaping the sales and leasing landscape in multifamily housing. Far from just a buzzword, AI is r...

In today’s episode, we dive into the heartbeat of the multifamily industry — human connection. Host Suzanne Hopson sits down with Steve Wunch https://www.linkedin.com/in/stevewunch1/ , a dynamic voice in multifamily sales, leasing, and leadership. With a career built on relationships and intentionality, Steve shares how authentic connections, not surface-level networking, drive real success in the...

What makes a great leader in the multifamily industry? In this episode of Multifamily Elevated, host Suzanne Hopson sits down with Kelley Brine https://www.linkedin.com/in/kelley-brine-37a4525/ , president of Rose Valley Management https://www.rosevalleymanagement.com/ , to uncover the key lessons from her journey in real estate. From career-defining moments to the impact of mentorship and technol...

What does it take to build a thriving career in multifamily real estate? In this episode of Multifamily Elevated, host Suzanne Hopson sits down with Marc A. Hershberg https://www.linkedin.com/in/marchershberg/ to explore the entrepreneurial mindset that fuels success in real estate. From the power of strategic partnerships to the evolving role of technology, Marc shares key insights that every inv...

🎯 Is Your Sales Strategy Focused Enough to Win? In a world flooded with sales tactics, what separates success from struggle? Suzanne Hopson and David Holland https://www.linkedin.com/in/dave-holland-cpm/ reveal why niche marketing is the game-changer in the multifamily industry. From leveraging LinkedIn Sales Navigator to mastering relationship-building, they break down the essentials of targeted...

Data is everywhere, but are you using it to its full potential? In this episode of Multifamily Elevated, host Suzanne Hopson sits down with Donald Davidoff https://www.linkedin.com/in/donald-davidoff-7b81534/ co-founder of Reva https://www.getreba.com/en/ , to explore how connected analytics is transforming the multifamily industry. If you're tired of dealing with siloed systems, struggling to...

Success isn’t just about where you start—it’s about the journey you take. In this inspiring episode of the Multifamily Elevated Podcast, host Suzanne Hopson sits down with Oscar Rodriguez Aguila https://www.linkedin.com/in/oscar-rodriguez-aguila-cpm%C2%AE-778b2ba8/ to discuss his incredible rise from a maintenance worker to a property manager and advocate for affordable housing. Oscar shares his p...

What does it take to thrive in property management and sales? In this episode of the Multifamily Elevated Podcast, host Suzanne Hopson sits down with industry veteran Rick Ellis https://www.linkedin.com/in/rickellis2/ to discuss his unconventional journey from pastoring to becoming a leader in property management and consulting. Rick shares valuable lessons from his career, including how sales str...