Mostly Growth

In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ blind-rank the AI go-to-market use cases that are actually worth caring about. They break down AI lead scoring, sales research briefs, synthetic ICPs, micro-campaign agents, competitive intelligence copilots, AI CRMs, LinkedIn ghostwriting, and why some AI workflows feel more like vitamins than painkiller...

In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ break down why AI spend is starting to look like the new cloud bill. They cover token usage, runaway experimentation, budget controls, and how finance teams can manage AI adoption without slowing everyone down. — SPONSORS: Lightfield is an AI-first CRM built for modern sales teams that want to manage deal...

In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ go dumpster diving through SEC filings to find out what happened to the once-common 130% net dollar retention rate. They break down Workday, SaaS retention metrics, disappearing disclosures, and why the market’s best expansion stories may be getting harder to find. — SPONSORS: Lightfield is an AI-first CR...

In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ talk about the hidden stress of running your own business — from QuickBooks confusion and accountant panic to the constant feeling that everything falls on you. They unpack why entrepreneurship looks glamorous from the outside, but feels messy behind the scenes. — SPONSORS: Tabs is an AI-native revenue pl...

In this (classic) episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ are joined by Emily Kramer, founder of the MKT1 newsletter and former head of marketing at Asana and Carta, to break down how modern B2B marketers should think about strategy, budgeting, and distribution. They unpack her iconic Fuel vs. Engine framework, why most marketing teams are drowning in...

In this episode of Mostly Growth, the number one podcast in product monetization, Kyle is joined by Ron Gabrisko, longtime CRO of Databricks, to break down how Databricks scaled from under $1M in sales to billions in ARR. They unpack the enterprise sales bet, why PLG alone wasn’t enough, and what founders misunderstand about selling to the biggest customers. — SPONSORS: Lightfield is an AI-first C...

In this episode of Mostly Growth, the number one podcast in product monetization, CJ and Kyle break down why AI may be more transformative for Main Street businesses than Fortune 500 companies. They unpack how AI changes the math for owners of pizza shops, landscaping companies, vet clinics, and medical practices by helping small teams sell more, serve customers faster, and keep more of the upside...

In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ break down Anthropic’s massive fundraise, its confidential IPO filing, and who actually gets paid when AI valuations go vertical. They cover crossover funds, SPVs, management fees, employee secondaries, lockups, banker fees, and why the real money may be made before the company ever trades publicly. — SPO...

In this episode of Mostly Growth, the number one podcast in product monetization, CJ and Kyle break down the five paths to building a $100M ARR business — from mice to elephants — and what new data from 1,043 startups reveals about which paths founders actually choose, why most companies stay with their first customer segment, and why deer hunters may be growing 3–5x faster. — SPONSORS: Lightfield...

In this episode of Mostly Growth, the number one podcast in product monetization, Kyle digs into who's actually hiring in GTM right now — and the data is full of surprises. SDR jobs are supposedly dying, yet AI-native startups are doubling down on them. GTM engineering is the breakout role. Customer support is being automated away. The full picture from 120K+ job posts. — SPONSORS: Tabs is an...

In this episode of Mostly Growth, the number one podcast in product monetization, CJ and Kyle unpack the career anxiety spreading across tech. They talk about AI, private-company wealth, career leverage, title vs. cash vs. equity, and why the smartest move may be getting brutally clear on the game you’re actually playing. — SPONSORS: beehiiv is a modern newsletter platform built for creators who w...

In this episode of Mostly Growth, the number one podcast in product monetization, CJ and Kyle break down SpaceX’s potential $1.5T IPO, Starlink’s subscription engine, xAI’s cash burn, and why the next wave of mega-IPOs could pull hundreds of billions out of the market. The question isn’t just whether SpaceX is worth it. It’s who has to fund the bet. — SPONSORS: Lightfield is an AI-first CRM built...

In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ break down the strange economics of AI margins. They unpack why a 100% markup on token costs still does not look like SaaS, what companies should include in gross margin, why AI pricing is so cost-driven, and whether model costs, open source, or bring-your-own-tokens will reshape the whole category. — SPO...

In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ break down the pricing genius of Disney World — from MagicBands and Lightning Lanes to free kids’ meals, “jumbo” pizza, Florida resident discounts, and why the Disney app is really a sales funnel. The lesson: Disney doesn’t just price a product. It prices the whole ecosystem. — SPONSORS: beehiiv is a mode...

In this episode of Mostly Growth, the number one podcast in product monetization, Kyle and CJ break down why AI pricing is getting less settled, not more. They dig into pricing and packaging shifts from Microsoft, GitHub, ServiceNow, Salesforce, SAP, Adobe, Canva, Anthropic, and more — from usage credits and AI passes to headless products and agent pricing. Plus: why large software companies are n...

In this episode of Mostly Growth, the number one podcast in product monetization, CJ and Kyle break down the creator monetization flywheel, from Disney’s original “Total Merchandising Concept” to Dude Perfect’s modern media empire. They unpack why trust sits at the center, how creators sequence new revenue pillars, and what their own flywheels could become across content, community, talent, consul...

In this episode of Mostly Growth, the number one podcast in product monetization, CJ Gustafson and Kyle Poyar are joined by beehiiv co-founder and CEO Tyler Denk to talk about why he shares the company’s revenue, burn, and cash so publicly, how beehiiv reset the business after nearly selling and cutting spend by 90%, how growth and onboarding differ across creators, brands, and media companies, an...

In this episode of Mostly Growth, the number one podcast in product monetization, CJ Gustafson and Kyle Poyar break down why “SaaS” may have become a dirty word, HubSpot’s shaky AEO launch, Legora’s big Jude Law swing, Elena Verna’s point that users now teach themselves software, and whether Allbirds is headed for the bleakest AI pivot in tech. — SPONSORS: Lightfield is an AI-first CRM built for m...

In this episode of Mostly Growth, the number one podcast in product monetization, CJ Gustafson and Kyle Poyar break down why SaaS may be heading from nonstop price increases into an all-out price war. They unpack HubSpot vs. Intercom, what cloud, airlines, and streaming can teach SaaS, and how companies should decide when to fight, where to discount, and how to win without destroying their busines...

In this episode of Mostly Growth, the number one podcast in product monetization, CJ and Kyle break down Anthropic’s absurd revenue ramp, debate whether OpenAI’s ad forecast passes the sniff test, and talk through how teams are actually using Claude today. — SPONSORS: beehiiv is a modern newsletter platform built for creators who want to grow and monetize their audience without platform tax. With...

In this episode of Mostly Growth, the number one podcast in product monetization, CJ and Kyle sit down with Keith Peiris, cofounder of Lightfield, to unpack AI-native CRM, pricing, and go-to-market experiments. From shutting down a 25M-user product to betting on CRM’s future, they explore build vs. buy, AI hype cycles, and what monetization looks like in the AI era. — SPONSORS: Lightfield is an AI...

In this episode of Mostly Growth, the number one podcast in product monetization, we break down revenue growth endurance—the metric that shows how well companies sustain growth over time. Why most SaaS companies see growth collapse, what separates the top quartile, and how endurance drives compounding ARR and valuation. Plus, what it actually takes to bend the growth curve. — SPONSORS: beehiiv is...

In this episode of Mostly Growth, the number one podcast in product monetization, we tackle the question every legacy SaaS company is facing: what now? From “do nothing” to full reinvention, we break down the five strategic paths—profit maximization, internal disruptors, going on offense with AI, and more. If SaaS isn’t dead but the playbook is, this is what comes next. — SPONSORS: Lightfield is a...

In this episode of Mostly Growth, the number one podcast in product monetization, we break down why distribution is becoming the only real moat. As software gets easier to build, advantage shifts to who reaches the customer. We cover how AG1 buys attention, bundling as CAC, defaults as growth engines, and how AI companies are using cost structure itself as distribution. — SPONSORS: beehiiv is a mo...

In this episode of Mostly Growth, the number one podcast in product monetization, CJ and Kyle celebrate their 50th episode and reflect on what they’ve learned after 50+ hours on the mic. Then they dive into the shift from revenue multiples to EBITDA, why SaaS lost its shortcut, how valuation actually works (DCF, comps, precedent deals), and what AI-driven uncertainty means for pricing, fundraising...