Moderating Life

In the final episode of the DLG Research 20th Anniversary podcast, siblings Edgardo and Elvia de la Garza reflect on their 20-year journey of running their multicultural market research firm. They reminisce about the genesis of DLG Research, the doubts Elvia had about leaving a comfortable job in Miami, and the support from their family that made their venture possible. They discuss their alternat...

In this heartfelt fifth episode of 'Moderating Life,' hosts Edgardo and Elvia dive deep into the art of listening and what it takes to be a truly exceptional moderator in market research. They share personal anecdotes and insights, emphasizing the importance of adaptability, emotional intelligence, and genuine connection with participants. The duo discusses how understanding the vibe and rhythm of...

In the fourth episode of DLG's 20th Anniversary podcast, Moderating Life, Elvia and Edgardo de la Garza explore the deeply human side of market research. Moving away from last episode's topics of tequila and interruptions, they share profound stories that reveal the emotional core of their work. Edgardo recounts a moving interaction with an HIV-positive participant who opened up about his family's...

In the third installment of DLG's 20th Anniversary Podcast, Moderating Life, hosts Elvia and Edgardo de la Garza delve into the lighter side of market research. The episode is packed with amusing and unexpected stories from their careers as focus group moderators. Elvia recounts a memorable session where a participant forgot she was being recorded and adjusted her clothing in full view of the clie...

In this heartwarming second episode of 'Moderating Life,' hosts Edgardo and Elvia celebrate their journey at DLG Research by sharing some of their most memorable projects. They discuss the 'Press the Button' campaign for Sonic Drive-in, revealing the cultural and linguistic hurdles faced by Hispanic consumers. They also highlight a poignant study with the Environmental Defense Fund that uncovered...

In the first episode of 'Moderating Life,' Elvia and Edgardo de la Garza commemorate the 20th anniversary of DLG Research by sharing their personal journeys and career highlights. Elvia recounts her move from Mexico to the U.S. for college, her initial interest in advertising, and her unexpected love for market research while working at Zubi Advertising. Edgardo, meanwhile, narrates his early fasc...