MODELS OF MASTERS

To grow online, the highest-leverage decision isn’t to make more content. It’s engineering content that multiplies across platforms, people, pipelines. Distribution can’t be an afterthought, by any stretch. It is the strategy. Rule of thumb – 80:20, distro:creation. 99% of brands have it flip-flopped. ____________________________________ 👉👉👉 𝐒𝐡𝐚𝐫𝐞, 𝐑𝐚𝐭𝐞, 𝐑𝐞𝐯𝐢𝐞𝐰 _________________________________...

This is a portion of my interview with Nicole Bremner on her show, The Prosperity Podcast . It breaks down how to build yourself into a media company, use exclusivity as a prospect filter, and evolve beyond old-school content funnels. 🔗 Credit/full episode: https://podcasts.apple.com/us/podcast/prosperity-podcast-mastering-money-and-mindset-for/id1288595757?i=1000706458282 (Note: I am no longer w...

I had a massive download crystallize a few weeks ago. For me, personally, in my simulation, the tide has turned: It's no longer about quantity of reps, volume of outreach, or numbers. I had believed it was for a long time, even after awakening. As you ascend in consciousness, material results become a byproduct of presence, alignment, and concentrated focus brought to a point in a single moment. Y...

I always think about this: How would you live if you knew you'd be asked upon exiting from the matrix, "So, what did you accomplish down there?" I've read enough Michael Newton and Dolores Cannon, and listened to enough (tens of thousands of) NDE accounts, to know this does occur. When you come out of the Earth construct, your council of elders are going to sit you down and say, "So, let's discuss...

I've been plunging religiously for 2.5 years. It's changed my recovery. I heal faster, I feel stronger, and my flight-or-fight response has become refined tenfold. I' m now addicted. I love to feel that norepinephrine spike, I love the shock, and I love helping other people learn to love it, too. ____________________________________ 👉👉👉 𝐒𝐡𝐚𝐫𝐞, 𝐑𝐚𝐭𝐞, 𝐑𝐞𝐯𝐢𝐞𝐰 ____________________________________ ➤...

Become an indispensable linchpin. In this episode, I explain how to identify and embrace your unique value, showcase your process, and build a personal brand that stands out. Learn the secrets to decoupling your inputs from outputs and becoming impossible to ignore in your field. This episode is filled with actionable insights and real-world examples to help you master the art of being a linchpin....

This exclusive episode, taken from my eLearning program (link below), covers several key learnings on various business topics, including monetization timing, failing fast, lead handling, outbound prospecting, exponential thinking, and capitalizing on mega-trends before they become mainstream. Key Takeaways: Monetization Timing : Understanding when to monetize your product or service to maximize re...

This exclusive episode, taken from my eLearning program (link below), dissects 7 critical factors to consider when buying a business and 3 essential steps to take when selling yours. Key Takeaways: Buying a Business : Financial Health : Evaluate the financial statements and profitability. Market Position : Understand the business’s position within its industry. Customer Base : Analyze the customer...

In this episode, I delve into several key topics related to public perception, reputation management, and churn reduction. Here’s what you’ll learn: Key Takeaways: Combating Negative Reviews : Strategies to address and mitigate negative reviews in the public domain by exceeding customer expectations and going above and beyond what other companies are doing. Cancellation Reversals : Effective techn...

I want to share three ways to enable monthly recurring revenue and three ways to grow customer lifetime value, regardless of your business model. There are essentially three ways to enable MRR: a full-fledged subscription or membership business; what I call a “perpetual performance-based” pseudo subscription option; or optional add-on recurring products that customers can buy after a one-time init...

In this exclusive workshop from my first eLearning program, 7-figure entrepreneur Anton Wisbiski shares the stories, principles, and mental frameworks he learned on his journey from rock bottom to consistent $50k months. Key Takeaways: Two Factors for Creating Abundance : Level of Consciousness : Learn how to creatively and strategically manipulate the right levers to enhance your consciousness. M...

This episode is an exclusive sneak peek from my new eLearning academy, launched alongside my book, CONTENT CAPITALIST . Key Takeaways : Disruptor Mindset : Aim to bring more value in a more economical, scalable way than others. Go Meta : By encompassing and invalidating all prior iterations of a product, you can create a version that is 10x better. Networked Economy : Marketplaces and platforms en...

In this episode, I break down eight essential marketing and growth principles for business success: Delay Gratification : Invest in building your audience, creating valuable content, and enhancing long-term brand equity over chasing vanity metrics or quick cash-outs. Give More Than You Get : Maximize consumer surplus to encourage word-of-mouth referrals and grow customer lifetime value (CLTV). Att...

In this episode, I explain why it's best to compete on value and brand rather than on price. Discover why premium pricing is often the most effective strategy, especially when targeting affluent buyers. I also compare models for high-ticket investments and monthly membership programs, providing insights on how to craft a pricing strategy that ensures long-term success and profitability. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘...

I'm sharing a snippet from a recent interview I did on Josh Elledge's podcast to promote CONTENT CAPITALIST. We chat on the changing marketing landscape. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== ___________________________________...

The Content Continuum is not only the most accurate but also the most mutually-beneficial model for both company and customer. In this episode, I chat with Hernan on The Business Bros Podcast to share my new model for modern marketers. Whereas a quick sale was the goal before, the new strategy is built to house and help as large an audience as possible while patiently escorting a portion forward a...

It's time to move to a distributed brand newsroom. An emergent opportunity for entrepreneurs building companies is to decentralize the content function by moving to what I call a participatory publishing model. Here, your entire team is responsible for content (not one or two marketing people). In a creator-centric model, the system constraint is the capacity (and limited knowledge base) of t...

In this episode, I offer thoughts on connected technologies like brain computer interfaces. Note, I am no longer a part of the project mentioned here. We parted ways due to misalignment on vision and values, but the overall message shared still holds true. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============...

In this episode, I explain how humans are poised to evolve with, and, ultimately, through technology. I share how my view on technological mergence has shifted 180-degrees from where I was three or four years ago. The transhumanist dystopia many are fearful about is only one (and a very unlikely) scenario. The truth is that ascension—a divine and spiritual process whereby consciousness progresses...

I was selected to participate in Antler's Spring '24 MENAP cohort, their first in Dubai. Getting invited into Antler is statistically more difficult to do than gaining acceptance into Harvard. For context, Antler accepts about 3% of applicants across their 12 global locations, and the acceptance rate for their MENAP arm is even less than that (0.2%). I lived in Dubai for a two-month residency for...

Content is changing, and consumers are changing how they consume it. In this episode, I explain how to parlay personal brands to scale your company, how to enroll employees in creating and sharing, and how to shift to a distributed branded newsroom. This episode is best for startup founders or sole proprietors. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG ==============...

Over the last decade, Content Marketing Institute has become the leading informational resource in the world for marketers looking to leverage content to spur and support business growth. CMI was founded in 2007 by Joe Pulizzi, now widely recognized as the Godfather of Content Marketing. In this mini masterclass, Joe shares the genesis of Content Marketing Institute and explains how he built the b...

Today, nearly everyone in your company needs to become an evangelist, publicizing and advocating for the company in the public domain. We’re also beginning to see a real blurring of the lines between “influencers” and “evangelists” (as I define the term, which is basically a B2B influencer working for a company). In the future, companies will hire influencers to be part-time evangelists, and will...

In this special one-hour episode, I'm sharing an exclusive training from an eLearning program I ran in 2022. In it, I break down the entire high-ticket sales call structure top to bottom. As a note, this type of call assumes the lead came in "cold" and there had not been detailed rapport established for weeks prior. A small portion of this content is outdated in 2024 so please take it with a grain...

How should you be thinking about structuring your sales approach when deploying high-ticket products into the saturated social media market? In this episode, I'm sharing an exclusive training from my 2022 eLearning program. In part II, publishing right after this episode, I'll give you the sales script. First, we have to set the tone. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t...