Mixternal Messaging

In this episode of Mixternal Messaging, Cynthia Hayes sits down with Katy Lucey, former agency leader and now founder of Metric Impact, to explore what's really driving burnout inside today's agency teams. Katy shares why traditional consulting often misses the mark, how she's creating space for teams to think, and why empathy and enablement aren't just buzzwords, they're a necessary foundation fo...

In this episode of Mixternal Messaging, Liger's Cynthia Hayes sits down with Maddison Grigsby of LOCAL for a deep dive into the art of internal storytelling and change management. Maddison shares powerful insights on why employees naturally resist change, and how leaders can overcome that resistance by building trust, meeting people where they are, and weaving a consistent narrative throughout the...

In this episode of Mixternal Messaging, host Cynthia Hayes talks with Poonam Nath, Executive Leader of Product Operations at Fiserv, about what it takes to deliver successful product launches and create a positive client experience—especially when the road gets bumpy. From managing cross-functional teams to aligning C-suite expectations with real-world challenges, Poonam shares her tactical approa...

In this episode of Mixternal Messaging, host Cynthia Hayes sits down with Stacy Blaiss, a seasoned B2B marketing leader with 25+ years of experience across telecom, fintech, and cybersecurity. Together, they dig into the dynamic role of LinkedIn in today's B2B world—both as a brand-building powerhouse and a tool for internal alignment. From enabling your sales team to speak confidently online, to...

In this episode of Mixternal Messaging, host Cynthia Hayes sits down with David Armendariz and Sara Luther, co-founders of  Relate Search , to explore how they've built a people-first recruiting firm rooted in authenticity and impact. From fostering a culture of collaboration to navigating generational shifts in the workplace, they share insights on crafting messaging that resonates with candidate...

In this episode of Mixeternal Messaging, host Cynthia Hayes welcomes  Shelby Wright , a Senior Account Executive at  Learfield , who brings over a decade of experience in brand marketing and partnership development. Shelby dives deep into the world of sports marketing, specifically her role in fostering corporate partnerships for UGA Athletics. She emphasizes the significance of strategy over tact...

In this episode of Mixternal Messaging, host Cynthia Hayes is joined by Vanessa Martinez, Liger's Director of Revenue, and Katarina Taylor, Liger's Operations Manager. They dive into the exciting, complex process of merging Liger with Tarkenton. Together, they explore the intricacies of blending teams, navigating internal communications, and aligning core values during this major transition. Liste...

In this episode of Mixternal Messaging, host Cynthia Hayes welcomes  Kelly O'Brien , the VP of Global Communications and PR at  PDI Technologies . They delve into the vast scale of the convenience industry and PDI's pivotal role in it. Kelly shares insights on how PDI powers technology in convenience stores globally and discusses their significant brand, GasBuddy. Kelly shares the excitement and c...

In this episode of Mixternal Messenging, host Cynthia Hayes is joined by  Stacey Schoeman , the AVP of Commercialization at  U.S. Bank . We delve into Stacey's extensive background in marketing and her current role in overseeing go-to-market strategies for products and solutions. Stacey shares insights on coordinating efforts across product, sales, marketing, and support teams to ensure successful...

In this episode of Mixternal Messaging, Cynthia welcomes Kathryn Smith , Managing Director of Marketing at Jencap , to dissect the correlation between a company's internal culture and its external branding.    Learn from Kathryn's insights on the essential balance between authenticity and market demands, and the impact of technology on brand perception. This discussion is a guide for businesses ai...

In this episode of Mixternal Messaging, Cynthia welcomes Ann Reiling, a seasoned marketer and communicator with 18 years in the field. Ann discusses her transition from bartending to founding Konclarity, focusing on empowering individuals and businesses to articulate their stories and align with their core values.   Discover Ann's insights on creating authentic corporate narratives and the impact...

On this episode of Mixternal Messaging, Cynthia is joined by  Mike Petchenik , CEO of  Petchenik Media Group , to delve into the intricate relationship between internal communication strategy and earned media. Gain firsthand insights from Mike's 20 years of experience in journalism and PR as he and Cynthia dissect the crucial link between internal company culture and external public perception. Di...

Mixternal Messaging is coming soon!  In the meantime, check out this clip of our host, Cynthia Hayes talking to PR expert Mike Petchenik about the best way to measure the success of your PR efforts.

Mixternal Messaging is coming soon!  In the meantime, check out this clip of our host, Cynthia Hayes talking to PR expert Mike Petchenik about how to get to know your local reporters and news outlets.

Mixternal Messaging is coming soon!  In the meantime, check out this clip of our host, Cynthia Hayes talking to PR expert Mike Petchenik about the importance of keeping a consistent message both internally and externally.