Mixed Signals from Semafor Media

Former Twitter CEO and Parallel founder Parag Agrawal joins Mixed Signals to lay out his bet that AI agents will search the web a thousand times more than humans ever did. Max and Ben ask Parag why a search engine built for agents has to work completely differently than one built for humans, and how a world of agent traffic could let publishers charge a hedge fund trader much more than a casual re...

Silver Bulletin founder Nate Silver joins Mixed Signals days before the midterms to explain why Democrats are surging in the polls. Max and Ben ask Nate why Republican internal polls are conceding states like Nebraska are now toss-ups, how he thinks about the ethics of a model that can move prediction markets the moment it’s released, and why rising skepticism of polls isn’t really a “normal perso...

Google VP of marketing and Frontier CMO podcast host Josh Spanier joins Ben in Mountain View to talk about the state of marketing today, and why the predicted CMO armageddon for 2026 never happened. Ben asks Josh why he thinks even sophisticated advertisers are only a few meters into the AI race and how Google uses incrementality and thousands of AI-generated budget scenarios to prove what’s worki...

New York Times veteran and "AGI Chronicles" author Kevin Roose joins Mixed Signals to talk about what it was like to be patient zero for the AI media moment (a Valentine's Day evening where he stayed up chatting with a Microsoft chatbot that told him to leave his wife). Max and Ben ask Kevin how he used AI aggressively to write his book without letting it actually write a word, and whether taking...

Documentary filmmaker Alex Gibney joins Mixed Signals to talk about his four-hour film on Elon Musk. Max and Ben ask Gibney how he built an AI avatar of Musk using only his actual words when Musk refused to participate, what Elon’s first wife, Justine Musk, taught him about “gaslighting” as a management strategy, and why he thinks Musk’s political turn was less ideological than it was transactiona...

Actor and producer Kasey Esser joins Mixed Signals to explain the multi-billion dollar "microdrama" industry, and why he's become one of its biggest stars. Max and Ben ask Kasey how a werewolf Romeo-and-Juliet show that shot in just a week for a hundred thousand dollars became a global hit, what it's like to translate Chinese scripts for American audiences in real time on set, and how microdramas...

Liquid Death founder and CEO Mike Cessario joins Mixed Signals (with Semafor business editor Liz Hoffman filling in for Max) to explain how he built a billion-dollar water company by treating his ads like SNL sketches. Ben and Liz ask Mike why he thinks comedy is a more durable marketing genre than celebrity testimonials, why big companies almost never win when they sue smaller ones, and whether L...

Pangram founder and CEO Max Spero joins Mixed Signals to explain how his AI detection tool actually works, and why he thinks the escalating cat-and-mouse game between AI detectors and "humanizers" is a fight worth having. Max and Ben ask Spero about how Pangram can already distinguish Claude from ChatGPT, why he built a humanizer internally and refuses to release it, and what it would actually tak...

Author Sir Salman Rushdie joins Mixed Signals to talk about why he made a documentary about the attack that nearly killed him, and why he's ambivalent about having done it. Max and Ben ask Salman how he and director Alex Gibney divided authorship of the film, and what he felt watching footage of the attack for the first time. They also get into what he's learned from decades of being both subject...

Jessica Tarlov is the co-host of both Fox News' The Five and the Raging Moderates podcast. She joins Mixed Signals to talk about what it's like to be outnumbered four-to-one on the most-watched show in cable news — and why she thinks most of her liberal friends are missing what's really happening there. Max and Ben ask Jessica how she navigates on-air conflict without making it personal, what she...

Internet reporter and YouTuber Taylor Lorenz joins Mixed Signals to make the case that the bipartisan push to get kids off social media is less about child safety than it looks. Max and Ben ask Taylor where the actual line is between moral panic and legitimate concern, why she thinks the academic consensus on social media and youth mental health is being drowned out, and her at times surprising an...

Social media consultant and “Link in Bio” newsletter author Rachel Karten joins Mixed Signals to explain what social media actually is in 2026. Max and Ben ask Rachel how the shift from follower-based to algorithm-driven distribution broke the contract between platforms and creators, why brands are quietly building their own shows without telling anyone they’re behind them, and what the regulatory...

Warner Music Group CEO Robert Kyncl joins Mixed Signals — with Semafor business editor Liz Hoffman filling in for Ben — to explain what a record label actually does in a world where anyone can upload a song to Spotify. Max and Liz ask Robert why Warner struck a deal with AI music company Suno while Sony and Universal are still suing it, how he thinks about the nuclear-weapons-style leverage labels...

Subway Takes creator and host Kareem Rahma joins Mixed Signals to talk about reinventing the talk show for the vertical video era, and just how much it costs. Max and Ben ask Kareem about how he built a show that feels spontaneous but runs like a TV production, why his Kamala Harris episode never aired, and his new show, Keep the Meter Running. They also get into his business model, what he learne...

NBA personality and creative consultant Vic Jacobi joins Mixed Signals to talk about how she built one of the more unusual careers in sports media — starting from a Kobe Bryant Twitter follow in high school and turning it into a decade of courtside access, Fashion Week client work, and a branding studio in downtown Manhattan. Max asks Vic how she earned the trust of players who keep famously tight...

The satirical news publication The Onion is trying to take over Infowars, formerly owned by far-right conspiracy theorist Alex Jones, and planning to put comedian Tim Heidecker in charge. Their vision is to turn Infowars into ‘Adult Swim’ for the internet. Tim joins WIRED's Global Editorial Director Katie Drummond for the Big Interview, to talk about political comedy, why late-night has run its co...

Former US Surgeon General Vivek Murthy joins Mixed Signals to make the case that America's loneliness crisis is a public health emergency — and that social media is a bigger driver of it than almost anything else we're paying attention to. Max and Ben ask Vivek why he chose to focus on isolation rather than cancer or heart disease after his tenure as Surgeon General, whether the science on social...

Steve Hilton has lived many lives: a key strategist to former British Prime Minister David Cameron, a populist Fox News host, and — after renouncing his UK citizenship — the Republican nominee in California’s gubernatorial race. Max and Ben ask him about a career that has intertwined politics and media at every turn, why he succeeded in a primary where Spencer Pratt failed, and how he balances con...

Sports media host and "Casuals" podcast creator Katie Nolan joined Mixed Signals live at Cannes to talk about navigating two decades of upheaval in sports media. Max and Ben ask Katie why she turned down gambling advertising when it was everywhere, how politics keeps inserting itself into sports whether she wants it to or not, and whether the window that opened for women in sports media is closing...

Reddit co-founder and CEO Steve Huffman joins Mixed Signals during the platform's 21st birthday to talk about what it means to be the internet's anti-social media hub. Max and Ben ask Steve how Reddit thinks about its partnerships, why the company is suing Anthropic, and why it's a good thing that you can't get rich from being a prolific Reddit user. Sign up for Semafor Media’s Sunday newsletter:...

Call Her Daddy host and Unwell co-founder Alex Cooper joins Mixed Signals live at Cannes Lions to talk about what it takes to turn a hit podcast into a real media business. Max and Ben ask Alex how Unwell's creative agency ended up going toe-to-toe with Call Her Daddy in revenue, what she learned from her interview with Michelle Obama, and why she's more interested in the marketing than most talen...

David Droga is the vice chair of Accenture Song and the most decorated creative in Cannes Lions history. He joins Mixed Signals to talk about what it actually takes to sell a CMO on a bold idea (and why the boldest of ideas are sometimes the easiest to sell). Max and Ben ask David about how AI is changing the advertising business he's spent his life building, whether the creative visionary still h...

New_Public co-director and coiner of the "filter bubble," Eli Pariser, joins Mixed Signals to walk through his new report on what news consumption looks like when AI takes over. Max and Ben ask Eli how soon your morning routine will change, which platforms are most exposed to AI disruption, and whether centralizing everyone's attention was actually a mistake. Sign up for Semafor Media’s Sunday new...

The hosts of The New York Times’ Popcast show join Mixed Signals to talk about how a two-decade-old music podcast became one of the most coveted interview slots in music — landing Taylor Swift, A$AP Rocky, Olivia Rodrigo, and Bad Bunny — by offering something most celebrity press won't: no question approval, no topic restrictions, and critics who've actually been covering these artists for years....

Fox News' Special Report host Bret Baier joins Mixed Signals to talk about what it's like to sit at the center of American political media. Max and Ben ask Bret how he navigates tough questions while maintaining access to President Trump,  what he actually learned from the Fox News Dominion discovery process, and why he doesn't vote. They also get into his new book, his 2028 predictions, and wheth...