Mediaworks Digital Masterclass

Is your marketing newsworthy? Executing campaigns that attract media and influencer attention is the holy grail of every marketer. Creating intriguing content that engages with existing and potential customers whilst connecting your brand with audiences is the hallmark of every great campaign. Our panel of experts from content creation, PR, brand, design, and social community management assemble t...

Black Friday 2021 is set to dominate the online retail calendar once again. Last year, digital acceleration brought on by the COVID-19 pandemic saw global ecommerce sales grow by 28% year on year. As the world shifted to online retail, so did the volume of declined payments impacting e-tailers bottom line. We welcome expert panellists from Signifyd, the world’s largest provider of guaranteed fraud...

Over £10 billion in advertising spend is utilised on affiliate marketing worldwide every year, and it has become an essential component of the marketing mix for many global brands. Last year, LinkedIn rated affiliate marketing in the top 10 hard skills that companies need to master. In order to drive a winning affiliate program, you need to own your partnerships, react to new and existing opportun...

Data shows you more than just what your customer is doing – it can show you what they’re thinking. Crack that code and you’ll be two steps ahead of the game. By utilising data and psychology, you can understand why customers act the way they do on your website and use that knowledge to adjust and improve your platform. Unlock insight into your audience’s habits, behaviours, and purchase preference...

With over 54% of UK consumers wanting to engage with more video content, this format should play a pivotal role across your entire purchase journey. Businesses who embrace video – from new brand and product discovery to guiding customers to purchase – will gain a vital advantage in an increasingly competitive online world. Our experts discuss how leveraging video marketing through your sales funne...

Digital PR is one of the most powerful marketing disciplines, combining the power of SEO practices with PR’s traditional approach to generating mass medias interest. 73% of adults use digital platforms to access news. Almost nine out of ten news outlets now share their stories across Apple News amid a growing trend in investment in digital platforms syndicating its content. Brands and business tha...

Over 90% of all online transactions engage across search within the purchase journey. Retailers that aren’t prioritising search, look set to lose out to competition in what looks set to be one of the biggest online retail periods, following on from last year’s record-breaking levels of online purchasing. Special Guests, Google join our Paid experts to discuss: - Key insights and market development...

The pace of change in the world of marketing is dramatically accelerating. As devices, platforms and channels that we consume increasingly diverge, so do the skills and knowledge required to maintain and grow as impactful marketeers. But how do we and our teams keep up with this rapid pace of change? Mediaworks welcome guests from the education and training sector, to discuss their 5 tips to devel...

Consumers are set to spend over £200bn on Christmas this year; with online marketplaces still at the top of shopper’s confidence, key events in the run up to Christmas such as Black Friday, Cyber Monday, and January sales provide a huge opportunity to acquire new customers. However, the key to long term growth is to place a strategy to create loyal customers, drive Christmas sales and build long t...

In the market of B2B, focus on demand generation and sales initiatives can provide a surge in short-term sales for buyers in-market, but what about 95% of your target market currently out of the market? Can building your brand deliver long-term growth, influence your decision-makers and repeated exposure of your brand? In this digital masterclass, our brand experts discuss: • When to rethink your...

Businesses must adapt their shopping strategy to connect with customers throughout all stages of the purchase journey to maximise sales. Google Shopping is one of the most powerful tools for product-based marketers to accelerate those purchase journeys, from information gathering to capitalising on demand. Our paid marketing specialists discuss how you can build awareness, drive traffic, acquire n...

The B2B buying journey is often complex, with multiple decision-makers and marketing touchpoints. Businesses who stand out through targeted PR campaigns will build stronger brand recognition and affinity to maximise their long-term sales. In this digital masterclass, our PR experts outline the five steps to make your corporate communications stick in your target decision-makers' minds. They’ll dis...

The buildup to the Black Friday sales period has never been more important. With customer anticipation building weeks prior to the traditional festive period, marketers must be prepared to maximise opportunity by reaching out to audiences where they spend most of their time – social. Our paid social and creative specialists discuss: • Creating more effective ads by testing and learning early and o...

Your website is your digital shopfront, so it’s critical you deliver a fast, seamless, and personal experience to your customers. Every second counts and any friction that your customers encounter onsite will cost you valuable traffic, potential revenue, and ultimately, loss of competitive advantage. In this digital masterclass, our UX experts discuss the five most common UX pitfalls you need to a...

Black Friday 2021 looks set to dominate the online retail calendar, with digital continuing to play a critical role in your customers’ shopping journeys. Businesses must start preparing and be ready to compete with more customers choosing to start their Christmas shopping earlier. In this digital masterclass, our paid search specialists discuss: - Starting early and grabbing the attention of your...

Over the last 18 months, the dramatic uplift of active social media users has refocused the attention of marketers on the opportunity that their social channels offer to both businesses and their brands. As the competition for your audience attention continues to accelerate, we must learn to become social first, owning the conversation across our target audiences and ultimately, laying the foundat...

Its becoming increasingly critical for long term business success to establish a strong B2B brand in your prospective customers' or clients' minds. For most B2B marketers, however, establishing rationale for investing in brand building can be outweighed by the short term focus on demand generation and new business wins. Our panel of PR and brand experts discuss five crucial strategies to maximise...

Too often, the mismanagement of a website’s migration results in a huge loss of rankings and traffic. This can have an irreversible impact on your business’ revenues. A straightforward and well-planned website migration plan is key to protecting your hard-earned domain authority and avoiding this potential damage to your rankings. Our panellists outline the five essential steps and processes to pl...

'Get more value with less effort', ‘Unlock more growth and greater efficiency', and 'Increase your conversions' are common promises made by search vendors to market their machine learning and automation advertising platforms. Whilst the power of carefully managed machine learning drives clear performance growth, the real key is knowing what to automate, when to automate it, and most importantly, w...

Social Media remains a vastly underused marketing tool. It is the perfect platform to build and nurture loyal communities around your brand, or equally as powerful when used to engage new audiences and fuel customer acquisition through paid advertising campaigns. What is critical for either however, is the quality, impact and relevance of your content. Our brand and social experts examine the diff...

Understanding your customers and adapting your website to their changing wants and needs through a 'test and refine' approach is key to maximising return on marketing spend. By continuously improving and optimising each website opportunity, you will maximise the impact of almost every other marketing activity you undertake. Our panel of CRO experts discuss 5 crucial hacks to capitalise on website...

Research shows that 86% of buyers are willing to pay more for a better customer experience, but only 1% believe that businesses consistently meet those expectations. As more and more people move to product and service delivery online, those organisations that can evolve and reimagine their customer experiences in a digital world will set themselves apart from their competition. In this Mediaworks...

TikTok… Instagram… LinkedIn… Facebook… Each social media platform has a reputation for the audience it attracts and the content they engage with. But which social media should you invest in for the greatest returns? Can you identify which platform is best for your audience type? Do you know which channel has the best engagement rates and the most interaction with your target customers? Our expert...

Global lockdowns have driven a dramatic change in public behaviours. Professionals and consumers have globally shifted in droves to build networks, engage with brands, and interact with businesses on social media. People are spending more time on social than ever before, watching live events, talking, debating, and celebrating the products and services they love. Our panel of social media experts...

The pandemic has driven consumers and companies into adopting new and existing technology at a rate never seen before. Research shows habits like more frequent online shopping and digital B2B engagement are set to stay. As the UK begins to open up again, competition for new customers’ has never been as fierce. Our team of paid specialists share how you can accelerate performance through an agile a...