Mediaworks Digital Masterclass

In the final session of our Paid Media Masterclass series, we explored how AI is reshaping the performance marketing landscape. From platform automation and campaign structuring to the rise of AI-powered search and targeting, this session is packed with practical insights for digital marketers navigating the next era of paid media. Whether you’re already using tools like Performance Max or just be...

In a world of infinite 'doom scrolling' and saturated feeds, your creative is the difference between being ignored and being irresistible. This high-impact masterclass is designed for brands and marketers who want to transform their paid media performance by mastering the art (and science) of excellent creative. In this 30 minutes Masterclass with our experts, you’ll learn:✅ Why creative...

Take the guesswork out of paid media planning and start driving meaningful results. In this kick-off session of our new PPC/Paid Media Masterclass series, we’ll help you refine your audience strategy and discover untapped market potential to maximise ROI.Before you boost that next post, let’s make sure it’s aimed in the right direction. In just 30 minutes, our expert speakers will share real world...

LinkedIn Unlocked: Unlocking hidden B2B buyers and driving sales performance. In collaboration with LinkedIn. This LinkedIn and Mediaworks online Masterclass is tailored for marketing professionals and senior business leaders who want to enhance their organisations LinkedIn strategies. Rachael Glynne, Agency Development Lead at LinkedIn and our experts from Mediaworks will delve into the evolving...

Join Mediaworks and Recite Me for a high-impact, 30-minute online Masterclass designed to help you stay ahead of accessibility legislation, improve user experience, and drive measurable results from your digital platforms. Content covered: Content readability and structure Colour contrast and visual clarity Navigation and keyboard accessibility Mobile responsiveness and page speed Alt text usage a...

The Future of Search Marketing | The Impact of LLMs on SEO Activity. This SEO masterclass is designed for brands that want to stay visible, relevant and competitive in a search landscape dominated by AI. Google’s AI Overviews (AIO), SGE, and LLMs like ChatGPT are radically changing how your content is seen, and it’s happening at lightning speed! So, it’s never been more important to understand the...

Beyond Backlinks: Digital PR Approaches That Drive Real PerformanceJoin Mediaworks as we explore tailored digital PR approaches, providing you with practical insights you can immediately apply. This Masterclass has been developed in response to the most significant Google algorithm updates in recent years and the accelerating influence of AI across search. To help your business get the most value,...

Content for SEO: Strategies that drive traffic. Join Mediaworks as we explore tailored SEO content creation, providing you with practical insights you can immediately apply. Learn how to create high-performing, intent-driven content that increases visibility and engagement. This Masterclass has been developed in response to the most significant Google algorithm updates in recent years and the acce...

SEO Tech Mastery: Optimising your digital infrastructure. Book your consultation with a member of the Mediaworks team to take you through your free, no obligation SEO Technical Review customised to your website. To register, simply email mark.robinson@mediaworks.co.uk and we'll book you in. We are sure that you’ll find some very helpful hints and tips to improve your SEO performance.

SEO Unlocked: Stay on top now and into the future. Book your consultation with a member of the Mediaworks team to take you through your free, no obligation SEO Audit customised to your website. To register, simply email mark.robinson@mediaworks.co.uk and we'll book you in. We are sure that you’ll find some very helpful hints and tips to improve your SEO performance.

Book your consultation with Jonny Pears, Mediaworks UX Director, and he will take you through your free, no obligation Digital Experience UX Audit customised to your website.   Simply click the link below, select your preferred date and book: https://outlook.office365.com/book/MediaworksUXDigitalAudit@mediaworks.co.uk/   We are sure that you’ll find some very helpful hints and tips to improve the...

This exclusive 20-minute breakfast briefing is tailored to businesses who are looking to make an immediate difference to their bottom line. Join the world’s largest payment gateway provider, Worldpay, in partnership with Mediaworks your digital partner and one of the largest independent digital agencies in the UK, to uncover how a seamless transition to a new payment gateway provider can unlock si...

This month’s episode of the Mediaworks Masterclass will feature Rachael Glynne from LinkedIn, who will explore the latest trends that are set to supercharge your marketing strategy in 2025. Dr David Norris and James Johnstone from Mediaworks will join LinkedIn to apply these essential strategies to leverage LinkedIn’s platform to generate demand, unlock actionable insights, and achieve meaningful...

In this episode, we explore the dynamic relationship between paid and organic social media strategies. Our experts dive into the unique strengths, challenges, and trends shaping each approach, highlighting how both can drive engagement and brand visibility. But the real magic happens when these two strategies are combined. Tune in to learn how integrating paid and organic social can amplify your r...

In this episode, the Mediaworks team dives deep into the world of strategy and insights, discussing how understanding your audience, channels, and data can give your business a competitive edge.  From adapting to ever-changing consumer preferences and refining creative campaigns to navigating the complexities of digital reporting and measurement, our experts explore the challenges and opportunitie...

In this episode of the Mediaworks Masterclass, our experts take a look at how marketers can balance cutting-edge AI technologies with the need for authentic, human-centred campaigns that resonate deeply with audience.  Join Mediaworks' Managing Partner Paul Mallett, and Creative Director Andrew Brown for a jam-packed episode full of hints and tips to inject creativity into every part of your s...

In this episode of the Mediaworks Digital Masterclass, our experts dive into the ever-evolving world of PPC advertising. Discover how automation and AI are revolutionising bid management and campaign optimisation, enabling marketers to achieve superior performance and efficiency.    Learn about the emerging technologies that will shape the future of PPC, and gain strategies to stay ahead of shifts...

Join our experts to align UX design with business objectives, foster cross-team collaboration, and maintain data privacy compliance. In this episode, we discover how your business can ensure web development and UX strategies remain agile amidst shifting commercial goals. We will explore frameworks and methodologies for maintaining flexibility and responsiveness in digital projects.

In this episode, our experts provide an insight into the complexities and strategies for success in Paid Social. We discuss the sophisticated techniques for identifying and refining target demographics, creating engaging ads and choosing the right platforms amidst a competitive digital landscape.

In this Mediaworks Masterclass, we tackle the current challenges facing SEO, including the impact of algorithm changes and high keyword competition, and adapting strategies for voice search and AI.   We discuss evolving trends like machine learning's influence on SEO, Core Web Vitals, and the growing importance of E-E-A-T.  Plus, we explore what is to come in the future of SEO, how businesses...

In the world of digital marketing, social media stands as a cornerstone, yet maintaining a fresh and innovative approach can be challenging. We invite you to our upcoming Mediaworks Masterclass, dedicated to the seamless incorporation of organic social media within your digital marketing framework. This workshop aims to showcase the potent impact that these platforms can offer in driving exception...

Our next Mediaworks Masterclass is dedicated to Video, 3D and FOOH (that’s Faux Out of Home) and the amazing effects you can achieve, even on a smaller budget. Join our experts as they share their secrets to success, showcasing how creativity and technology can come together to produce breathtaking results.  

Join our experts for the first Mediaworks Masterclass of the year, as they provide an exclusive preview of the marketing landscape for 2024. They explore the predicted trends in social media, search, and shopping, as well as revealing their suggested strategies for success in the upcoming year. 2023 saw huge developments in AI, analytics, Meta and TikTok. How will these develop in 2024 and what ne...

Join us in this exclusive Mediaworks Masterclass webinar where we’ll share our highs and lows for 2023, discussing our favourite campaigns that left a mark, the biggest industry trends that shaped the year, and the most significant headlines that made waves. Tune in to the final Mediaworks Masterclass of the year, as we explore the hype, breakthrough campaigns, noteworthy news, and game-changing t...

As Google continues to update its Search Quality Rater Guidelines during the mass adoption of Ai’s Large Language Models (LMMs), understanding how the technology giant uses E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness is becomes vital for content creators. In this Masterclass, Mediaworks expert panel will explore Google's evaluation criteria across va...