#MediaSnack

On this week’s #MediaSnack we report on a landmark Supreme Court ruling in Germany which has created a new precedent on how media agencies should manage rebates and other incentives related to media buying. This could have implications and impact into the global media buying market and affect advertisers beyond the borders of Germany. This latest ruling concluded a disagreement which has lasted ov...

#MediaSnack Ep. 2: AdBlocking, GroupM ANA Memo, Sponsors Letter To FIFA by ID Comms

On this week's #MediaSnack we look at breaking news that drinks giant Diageo has launched the first 'mega-pitch' of the year putting their $2bn media account up for tender and sending a shock to incumbent agency Dentsu Aegis Network who have held the account (within network Carat) for many years. Could this indicate a change of fortune for DAN who have had a strong business performance the last fe...

How Do Agency Volume Deals Work: #MediaSnack 144 by ID Comms

#MediaSnack 115 BMW The ULTIMATE Pitch Mistake by ID Comms

**REGISTER FOR WEBINAR**Want to know WHAT the speech by Marc Pritchard P&G means for your business? Register NOW for an exclusive ID Comms MediaSnack Webinar on 15th Februaryhttps://app.webinarjam.net/register/25846/53a44efeb9----On this week's #MediaSnack we consider the announcement by P&G to launch a media agency pitch in some key European markets including U.K., Germany, Austria, Switz...

On this week’s #MediaSnack we mark the one-year anniversary of the landmark Media Transparency Report published by the Association of National Advertisers on 7th June 2016. In the last few weeks, we’ve been counting down to this date and considering the various impacts and changes that have been triggered by the report. This week we devote the episode to Media Technology and consider what’s happen...

Mark Ritson, Founder of the Marketing Week Mini MBA, joins host Tom Denford to discuss the state of today’s media, including: - This year’s biggest problems in media and marketing - The media mistakes that are still being made today - Who’s been winning (and NOT winning) in marketing and media - The role of AI in the future of marketing and advertising -- Links #MediaSnack MEETS with Prof. Mark Ri...

On this week’s #MediaSnack we consider if identifying, organising and motivating the best Media Talent is the major focus for marketers now. We’ve highlighted many times the needs for brands to take back more control of their media investments and the way to do that is to build the proper resources (people, processes and tools) internally. We reference the recent ANA Media Transparency Guidelines...

Many of the world's most successful marketing teams have a secret... They have internal MEDIA COUNCILS dedicated to sharing innovation, best-practices and good governance of the company's media investments. It's no coincidence they also tend to be the best clients for their agencies. Here's the #MediaSnack alternative perspective on what makes a successful internal media community plus we share TH...

When media pitch is a bad idea - #MediaSnack 132 by ID Comms

"Media is ultimately a value-add to any business...the big challenge across media practice is how to communicate and show value against our core business outcomes..." My guest for this great #MediaSnack Meets episode, is Brett Richardson, Chobani's Senior Media and Marketing Manager #Chobani really has an interesting marketing and media model. The company is hugely data-savvy and always looking fo...

On this week’s #MediaSnack there is a nice theme of 'disruption' which weaves through the episode. We start with Tom sharing his observations and learnings from attending a marketer event last week in New York. Tom was invited to sit on a panel organised by The Internationalist and the Association of National Advertisers under the theme “Setting the Global Marketing Agenda”. The day started with a...

In this weeks #MediaSnack Tom Denford is joined by Matt Green, Senior Manager Media and Digital Marketing (a.k.a. "the voice of global media") at the global marketer trade body the World Federation of Advertisers (WFA). They discuss the role and membership of WFA, which includes global brand companies like P&G, Unilever, L'Oreal, Nestle and many others with a global marketing spend of over US$...

A candid conversation with WFA's Robert Rakowitz. Rob leads the Global Alliance for Responsible Media (GARM) - a never-been-done-before industry alliance that brings together global marketers, media agencies, media owner platforms and industry associations to start working together to address consumer safety and societal health in ad-supported digital media. In this role, Rob is one part community...

Never miss your #MediaSnack - subscribe for updates every FridayOn this week’s #MediaSnack we stare into the gigantic dark abyss that is ad fraud. So often quoted in surveys as the thing that worries marketers the most, it remains a mystery and takes many guises, in fact there are over 30 types of ad fraud identified, so far. We consider the scale of the problem, which is difficult to be very prec...

On this week's #MediaSnack we review news that P&G have hired a new global media director, pinching the impressive Gerry D’Angelo from Mondelez to lead their global $7.2bn media operations. Media is a massive business driver for P&G, it accounts for over 10% of their total global sales, so they need it to work hard. As media gets more complicated and agency relationships get fragmented and...

On this week's #MediaSnack we begin a countdown to the one year anniversary of the Media Transparency Report published by the Association of National Advertisers on 7th June 2016. So across the coming weeks on #MediaSnack we will look into some areas that we think have shown significant changes in the 12 months since that report. First up we look at MEDIA TRANSPARENCY and bring news of a session w...

Today’s special episode of #MediaSnack is devoted to the review of the ANA’s long-awaited report into media rebate practice in the US. Following a 9 month forensic study by corporate investigations firm K2 Intelligence, the report is an alarming wake up call to a global industry riddled with speculation about bad practice on behalf of some media agencies. The report calls media rebate activity “pe...

#MediaForGrowth #MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands. ------- Welcome to #MediaSnack, if you are new to the channel it's great to have you join us!  #MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more. &...

MediaSnack’s most anticipated episode is BACK for 2024! Tom and David review this year’s 10 biggest moments in media and predict what’s to come for brands and agencies in 2025. -- Links What the Omnicom-IPG Merger Means for Advertisers: https://www.idcomms.com/blog/what-the-omnicom-ipg-merger-means-for-advertisers -- Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and...

On this week's #MediaSnack David Indo is joined by Gayle Noah, Media Director for L'Oreal UK & Ireland. As media guardian of one of the largest media budgets in the UK, Gayle's position is essentially that of Chief Media Officer. Gayle is a huge believer in the importance of internal media leadership and suggests that any advertiser investing in excess of £10m in media should have dedicated me...

If you are a Media Director, what's the SINGLE critical priority for your attention in Q1? Heading into a new year there are always lots of things demanding the limited attention of the Media Director; budget allocations, KPIs, measurement, internal team goals, process improvements, innovation, ad fraud, am I going to the Superbowl...? On today's #MediaSnack we unpack some of the critical areas of...

In this weeks episode of #MediaSnack Tom and David talk about changes that took place on the advertiser side 12 months after the release of the ANA report. So, everyone has been curious what the ANA's members are actually doing with these insights. Was anyone taking any action? Where was the impact being felt? Well, now we know, because the ANA have surveyed 190 of their members and asked them wha...

On this week’s #MediaSnack we provide a little update on the 2016 media agency pitch market. As you will recall it was a busy 2015 with fun-sounding MediaPaloozas and scary-sounding MediaTsunamis at every turn. This year has been a little quieter so far, perhaps because brands have been holding back a little to see how big events like the ANA #RebateGate reports resolved and if #Brexit would mater...