#MediaSnack

On this week's #MediaSnack we are excited to see the digital media behemoths Google and Facebook, so dominant of global digital media investment, softening their stance on allowing external verification and measurement. Are the walls around their highly successful gardens finally coming down after a bit of recent pressure from P&G?http://blog.idcomms.com/pg-rewrites-the-rules-of-digital-market...

In this episode of #MediaSnack Winners, Tom Denford sits down with Terence “Terry” Kawaja, Founder & CEO of LUMA Partners, the digital media M&A advisory firm famous for the LUMAscape. With over $300 billion in deal experience, Terry shares how he built a category-defining business at the intersection of media, marketing, and technology—offering strategic advice with a blend of deep indust...

In this episode you’ll be delighted to know that we discuss absolutely nothing at all about #CES2016, BUT we do talk about matters closer to home such as Recma’s nicely presented report on the results of 2015 #MediaPalooza and how that has affected the agency groups’ performances. We also highly recommend reading a long post on Medium by our friend Mikko Kotila  of botlab.io who gives 8 aweso...

Is there anything in marketing more misunderstood than procurement? Reports and guidelines published recently by WFA and Association of National Advertisers illustrate the evolving and increasingly influential role played by procurement in marketing success. For this episode of #MediaSnack LIVE, we joined with the industry's leading marketers and procurement experts on LinkedIn Audio to unpack the...

ID Comms talks to Marla Skiko, Global Head of Media at Ford Motor Company, about the ANA’s Media Transparency report and its lasting impact. The report helped underpin a process that the company had already begun, reviewing its relationships with agency partners and the level of transparency it wanted, says Marla. “The transparency report really just gave us some more things to think about. There...

On this week's #MediaSnack we start with a consideration of the impact of Donald Trump's election this week as President-elect of the USA. Our friend Brian Wieser, senior analyst from Pivotal Research Group was the first off the block with his thoughts on how the global advertising industry could be affected. Brian posted his analyst perspectives at 3am NY time as the election result was just beco...

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Anthony Martinez, SVP of Media and Growth Marketing at Serta Simmons Bedding. Find out: - What is Anthony's role at Serta Simmons and what is he most proud of professionally? -...

#MediaSnack Ep. 71: The DOOM And GLOOM Episode by ID Comms

You’ve hopefully already read the facts. Programmatic is still a MESS. But there are people, companies, behaviors and practices behind all this mess that we have yet to fully understand. Until now… On this #MediaSnack LIVE we were joined by the expert team from Kroll, the investigative firm that conducted the qualitative parts of the ANA’s study. In case you missed it, earlier this year The Associ...

My guest for this episode is Hermann Hassenstein, Senior Head of Marketing Operations at Puma. ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

On this week’s #MediaSnack Tom and David look at some new research suggesting that half of US advertisers are not engaging with their media agency over the findings of the ANA’s Media Transparency report, even though it is nearly 5 months since it was published. This seems to reflect the different stages of reaction that ID Comms has experienced from a wide spectrum of advertisers; some took immed...

#MediaSnack 119: The FUTURE of Media Conferences by ID Comms

On this week’s #MediaSnack we can’t stop talking about the Publicis Groupe restructure (see Episode 4 [link] for a back story to all this). We spent some time last week with a delegation of institutional investors in the media sector at a special ID Comms Q&A lunch at Nomura Bank in London. Their questions were fascinating but lots of attention and focus was paid to Publicis Groupe, their rest...

Can Programmatic spend be audited? Yes! And it must be given the size of spend.  Focus on the link between price, quality and outcomes. Define thresholds to mitigate risks. Strive for operational excellence and insist on clear alignment at the setup phase.  Programmatic done well can generate significant advantage for advertisers. But few companies are realizing the full benefits this ch...

The biggest media deal in a decade is here—Omnicom’s proposed $13 billion acquisition of IPG—and it’s set to reshape the industry. In this episode of #MediaSnack, Tom Denford and David Indo break down what this consolidation means for advertisers, agencies, and media buying power. With exclusive insights from a private meeting with Omnicom and IPG leadership, they unpack the risks, opportunities,...

#MediaSnack 109: TERMS OF BUSINESS: The Media Action Plan for 2018 by ID Comms

#MediaSnack 111: TRADING: The Media Action Plan for 2018 by ID Comms

My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health. ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

On this week’s Episode of #MediaSnack Tom and David discuss the value of Cannes and review the most bizarre media pitch that they have ever seen. They start off by sharing some observations from their trip to the Cannes Lions, also known as the Festival of Creativity. Every year, pretty much the entire global advertising industry travels to the south of France to celebrate but actually it’s a good...

#MediaSnack Ep. 19: Q&A On Media, Brands & How To Design A Media Agency by ID Comms

On this week’s rather meaty #MediaSnack we review 3 big stories each likely to have a significant impact on the global media industry. First off we can't escape the Brexit UK referendum decision and its potential impact on the UK marketing scene and how it might affect marketers behaviours in the coming months. We try not to get caught up in the general negativity and whilst managing Brexit certai...

Tom and David map the future of the global media agency landscape, asking a provocative question: who will survive the coming consolidation? With Omnicom poised to acquire IPG and Accenture lurking in the shadows, the industry is entering what they call a “red ocean”—an era of brutal competition, strategic mergers, and existential decisions. In this special episode of MediaSnack , they dissect the...

My guest for this episode is Belinda Smith, Global Head of Marketing Intelligence at EA (Electronic Arts) one of the world’s largest video game and entertainment companies.  For the last couple of years, before she moved into her new Marketing Intelligence role, Belinda was the Global Media Director of EA and to those in the know, she has been one of the real pioneers of what has become calle...

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode, is Amy Williams, Founder and CEO at Good-Loop Find out: - What is Amy's role at Good-Loop and what is she most proud of professionally? - What does she see are the industry's big...

Marketing Procurement For Business Growth: #MediaSnack 151 by ID Comms