#MediaSnack

On this episode of #MediaSnack WINNERS , Tom Denford sits down with Gordana Buccisano, Global Brand Comms Strategy Director at Reckitt, to explore how brands can stay meaningfully connected to consumers amid rising complexity. A seasoned strategist with decades of experience across agencies, platforms, and now the brand side, Gordana shares why comms planning deserves a seat at the center of marke...

#MediaSnack 106: THINKING: The Media Action Plan for 2018 by ID Comms

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the phenomenon of British Christmas TV ads, kickstarted by John Lewis, now a dozen or so retailers are investing large sums in building anthemic, must-see TV adverts focused on brands rather than products. We discuss how the Christmas TV advertising market is starting to show similar behaviours fr...

After more than five years and over 200 #MediaSnack episodes on YouTube, we are migrating the show to LinkedIn. Now you can all participate in every show! Over the years we have really enjoyed getting live questions from viewers during the show, in fact its really our favorite part of #MediaSnack so we wanted to change the format and open up the show to be more inclusive and discursive. The global...

We start this weeks episode with news that Tom was included in a new documentary film, commissioned by Campaign magazine, about trust and transparency in the advertising industry. Tom appears alongside industry leaders including Martin Sorrell CEO of WPP, Cindy Gallop, Claire Beale editor in chief of Campaign, Keith Weed, the CMO of Unilever, and many others. The documentary explores the theme of...

Are remote agency pitches here to stay? They've been a necessity over the last year, but savvy advertisers are seeing many benefits, so will we ever have in-person pitches again? Here's the #MediaSnack alternative perspective on how the best remote pitches work plus we share THREE GREAT TIPS for advertisers on how to plan the most effective agency pitch, based on our recent experiences (good and b...

On this week's #MediaSnack we kick off with some more troubling transparency news from the US, where the Wall St Journal reports that the Department of Justice has launched a criminal investigation into major US creative agencies, which it accuses of "bid-rigging" on creative production. A similar investigation years ago ended up with agency people in jail, so standby. Why is this on a media vlog?...

Think you know what the modern media director's role is? You might be surprised. The job has changed a lot in recent years. Here's the #MediaSnack alternative perspective on what makes a successful media director plus we share THREE GREAT TIPS on how to be a star media director and some insights about how you can work more productively with a media director. #MediaForGrowth #MediaSnack is brought...

On this week's #MediaSnack we are talking about training, knowledge and skills in media. In the last of 7 episodes dedicated to looking at the impact of the 2016 Media Transparency Report from the ANA we pick up on one of the ANA's biggest recommendations: Advertisers should plug gaps in media knowledge. Tom and David discuss the types of training they have been delivering to major advertisers and...

#MediaSnack 124: 500 words that will change an advertising industry by ID Comms

We are on YouTube. Is anyone still there....? So, on this weeks’ #MediaSnack (not that anyone in adland will see it having decided to boycott of YouTube), Tom and David sink their teeth into the big juicy story that won't go away, the ‘scandal’ of Google allowing advertisers to be placed against extremist and unsavory content. So, who is actually to blame? Well, its marketers of course. Really. We...

On this week's #MediaSnack - we review The Wall Street Journal reporting that the hotly anticipated report by the ANA into US media rebate practice will be published "imminently". On this week's #MediaSnack - we review The Wall Street Journal reporting that the hotly anticipated report by the ANA into US media rebate practice will be published "imminently". We discuss the likely fall out and some...

Media For Business Growth - #MediaSnack 160 by ID Comms

On this week's #MediaSnack we first discuss a fascinating "confession" made on Digiday.com by an unnamed CEO of an agency about the state of the digital display market. His or her claim is that display is a waste of money and advertisers generally have been spending in display for years without seeing any meaningful results. It's an explosive admission / confession in itself and worth a read, just...

On this week's #MediaSnack we meet with Pete Mitchell who is amongst the world’s most experienced and well-traveled media professionals. For the last couple of years, Pete has been part of Mondelez' highly respected global media team under the stewardship of Chief Media Officer Bonin Bough (now departed to a new career as a TV presenter) and the legendary CMO Dana Anderson. Pete has been based in...

All agencies are complaining of a 'TALENT CRISIS' So what's causing this and how is it affecting advertisers? Here's the #MediaSnack alternative perspective on the causes and implications plus we share THREE GREAT TIPS for advertisers on how to protect your best agency talent and keep your competitive advantage. #MediaForGrowth #MediaSnack is brought to you by ID Comms, the award-winning growth co...

In this week’s #Mediasnack Tom and David discuss the rise of the consultants and ask where do they go next in the battle against the holding companies. They look at the latest Ad Age analysis of the advertising market. The figures show the speed at which the management consultants have gained revenue from marketing services. In just five years, they have moved from 0.6% share to a 12% share. The m...

On this week's #MediaSnack we get rather excited by Alexandra Bruell’s most recent article from AdAge in New York. In it she brings attention to principal-based media buying approaches, its well worth reading if you currently (or ever intend to) invest any money in media in the US. The piece highlights (the perfectly legitimate and legal) practices by media agency groups buying media inventory at...

The Association of National Advertisers recently published the 'first look' of their study into the programmatic media supply chain. On this special episode of #MediaSnack LIVE, host Tom Denford welcomes guests Bill Duggan from the ANA and Tom Triscari, one of the architects of the report, to discuss: - Key findings - Reactions from CMOs/ANA Members - Potential impact - Sensible next steps - Need...

In this week's episode of #MediaSnack David and Tom discuss the #MediaChange rallying cry issued by P&G's Marc Pritchard on the IAB Annual Leadership Marketing conference. Change is coming to the digital ad market. That much can be assured in 2017 because Procter & Gamble has decreed that it will no longer put up with the ecosystem as it works today. CMO Marc Pritchard recently told the US...

In this special episode of #MediaSnack Tom is joined by Bill Ryerson, founder and president of Population Media Center. Population Media Canter is a non-profit organisation that uses media to change lives of people around the world. It works to educate people about health, social norms and environment by creating entertaining serial dramas. It works to change social norms on key issues related to...

#MediaSnack Ep. 3: John Lewis #ManOnTheMoon - The Best Media Idea Of 2015 by ID Comms

Advertisers are changing #MediaSnack 122 by ID Comms

How procurement helps CMO's deliver growth: #MediaSnack 152 by ID Comms