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Media Roundtable
The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio and creator media landscape—and reconstruct them in real time. We created this show in service of brand marketers responsible for making audio and creator media campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping...
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Episodios
Inside the 2025 Podcast Ad Playbook from Leading Brands: Whole Foods, Chime, Indeed, and Tecovas 01.10.2025 39:35
Finally, some insights brand builders and performance marketers can agree on. We gathered CAOs in finance, food, jobs, and boots to share everything they’ve learned as they’ve scaled podcasting to enviable levels–and whether you’re brand or performance, you’ll benefit from their wealth of experience. On The Media Roundtable, we have one of our favorite conversations from the 2025 CAO Summit. Conor...
Ad Infinitum S3E11 - When the Helmets Come Off: Kraig T. Kitchin at CAO Summit 2025 24.09.2025 25:31
Want to see more clearly in podcasting? You need to hear the audio experts who’ve returned from the Summit. The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 11 - "When the Helmets Come Off: Kraig T. Kitchin at CAO Summit 2025" Host Stew Redwine (Executive Creative Director, Oxford Road ) welcomes back Kraig...
“Radio is a Cucaracha”: How Brands are Making the Most of Tried-and-True Reach — From the CAO Summit 17.09.2025 36:19
This week on the Media Roundtable, we’re taking you back to the CAO Summit for a tactical conversation on one of media’s most resilient channels: radio. Guest moderator and radio legend Kim Komando leads a panel featuring Nick Macco ( Legacybox ), Mike Janigian ( DraftKings ), and Rion Swartz (brand-side growth leader , previously at LegalZoom ) on why we shouldn’t write the obituary for broadcast...
Ashley Flowers, Nick Viall, and Kim Komando Flip the Script: Host Insights from the 2025 CAO Summit 10.09.2025 38:42
This week, the Media Roundtable is giving you an all-access pass to one of the most talked-about sessions from this year’s Chief Audio Officer Summit: Flipping the Script: Feedback From Hosts to Brands . Our own Dan Granger (CEO, Oxford Road ) sat down with three powerhouse hosts: Ashley Flowers ( Crime Junkie ), Nick Viall ( The Viall Files ), and Kim Komando ( The Kim Komando Show ) to share wha...
Steven Bartlett and Ben Shapiro on the Power of Independent Media: CAO Summit 2025 Fireside Chat 03.09.2025 1:06:39
This week on the Media Roundtable, we’re bringing you inside the opening fireside chat from the 2025 Chief Audio Officer Summit, featuring two of the most influential independent voices in media today: Steven Bartlett (Host of Diary of a CEO , Founder of FLIGHTSTORY ) and Ben Shapiro (Host of The Ben Shapiro Show , Co-Founder of The Daily Wire ). In conversation...
Podcast Movement 2025 and Beyond: Bryan Barletta Tells Our Team What Comes Next 27.08.2025 52:11
This week on the Media Roundtable, we’re taking you inside Podcast Movement 2025, where the industry gathered in Dallas just as breaking news hit the scene: Sounds Profitable has merged with Podcast Movement. On this episode, host Dan Granger (CEO, Oxford Road ) recaps the event with team members Courtney O’Connor , Julia Palermo , and James Ingrassia —plus a sp...
The State of Audio Advertising 2025: Finding Our Frequency at the CAO Summit 20.08.2025 45:54
This week on the Media Roundtable , we’re bringing you the inside story from the 2025 Chief Audio Officer Summit, where the people shaping the future of podcasting and audio advertising gathered to ask one big question: Where do we go from here? This episode is a recording of Dan Granger’ s keynote presentation of Oxford Road ’s annual State of Audio Advertising  ...
Our Industry-First Breakthrough on YouTube Podcast Attribution (CAO Summit Exclusive) 13.08.2025 21:24
This week on the Media Roundtable, we’re giving you a front-row seat to the 2025 Chief Audio Officer Summit for a case study breakthrough that could change the way podcast advertisers think about YouTube—or at least how they measure it–forever. Led by our own Giles Martin (EVP, Strategy & Insights, Oxford Road), this session marks an industry first: using passive panel data to meas...
How We Built This: Guy Raz on Intimacy, Independence, and What's Worth Preserving in Podcasting 06.08.2025 52:07
This week’s archival pull from What’s a Podcast? The Extended Interviews features one of the voices that helped build the podcast industry as we know it: Guy Raz. Dan Granger (CEO, Oxford Road) sits down with the creator of How I Built This to talk about how we built this—i.e. how podcasting went from media exile to mainstream power player—and what’s worth prote...
Sunset Vibes and Strategy Deep Dives: Highlights from the Third Annual CAO Summit 30.07.2025 45:07
"The best of everything you can really ask for." This special edition of Media Roundtable offers a front-row seat to our third annual CAO Summit, held at the stunning Terranea Resort. Hosted by Giles Martin (EVP, Strategy, Oxford Road ) and featuring guests Alia Smith (Associate Manager, Acquisition, Boll & Branch ), Megan Smith (Director of Media Strategy, Tecovas ), and Oxford Road’s...
Test Everything: FlightStory's Christiana Brenton on Building The World's Fastest-Growing Podcast 23.07.2025 58:26
CAOs, always remember: being exclusive isn’t all it’s cracked up to be when open distribution is a growth strategy. This week on the Media Roundtable: Special Edition , Dan Granger (CEO and Founder, Oxford Road ) welcomes Christiana Brenton , Co-Founder of FlightStory Studio & CRO of FlightStory , the media company behind Diary of a CEO (the fastest-growing podcast brand in the world!). This e...
Podcast to Primetime: How Evan Shapiro Turned Audio into TV and What’s Next 09.07.2025 30:26
This week on “What’s a Podcast? - The Extended Interviews,” Evan Shapiro (renowned Media Universe Cartographer ) brings his latest industry map to share with Dan Granger (CEO, Oxford Road ) how and why podcasts should expand into other mediums. At IFC , Evan pioneered the podcast-to-TV pipeline ( Comedy Bang Bang, WTF with Mar...
"Kill the Word 'Podcast'": The Roost's AJ Feliciano on How Video Blew Up the Medium in Every Sense 02.07.2025 53:53
Kill the word podcast? Our guest votes yes. This week on “What’s a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road ) hosts AJ Feliciano (former GM of The Roost Network ) for a deep dive on how The Roost became the in-house “media company of tomorrow.” AJ is all-in on 360 content. He even built a flywheel for how podcasts can pivot into video so they can “pump [distribution platf...
Joe Rogan Isn't a Podcast: Steve Pratt Puts Podcasting's Definition to the Test 25.06.2025 53:26
This week on the Media Roundtable, Dan Granger (CEO, Oxford Road ) hosts Steve Pratt (Founder, The Creativity Business , author of Earn It: Unconventional Strategies for Brave Marketers ) for a debate about Steve’s article on Joe Rogan’s podcast status. Why? Because a podcast is still the best place for an open exchange of ideas–even ideas about what is and isn’t a podcast. Plus, the cement’s stil...
Star Trek in the Basement: Why Podcasting Still Needs its Indie Creators with John McDermott 18.06.2025 59:31
Reminder: Shows don’t need a million downloads to make an impact. This week, in a podcast studio, somewhere on the final frontier, Dan Granger (CEO, Oxford Road ) and John McDermott (Co-Founder, Caloroga Shark Media ) boldly go where nobody’s gone before, to discuss how there’s plenty of room in podcasting for celebrities AND friends to talk Star Trek and beyond...
Sounds Definitive - The State of Podcasting with Bryan Barletta 11.06.2025 31:59
Hope you’re good at math, because podcasting is about to multiply. This week on the Media Roundtable limited series “ What’s a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road ) hosts Bryan Barletta (Founder and Partner, Sound Profitable ) to peel back the layers of podcasting. “I want it [the podcast definition] to...
The Podcaster’s Blueprint: How Ira Glass Made Podcasting a Cultural Phenomenon 04.06.2025 47:32
Hot tip for CAOs: Find a podcaster who believes in 'good promotion' like Ira Glass . Dan Granger (CEO, Oxford Road ) sits down with Audio Legend and Podcast Pioneer Ira Glass (Host, Executive Producer, This American Life ) in a new episode of “ What’s a Podcast? - The Extended Interviews.” This week’s episode is sponsored by our friends at Fairing ....
London Calling, Global Response: Highlights from The Podcast Show 2025 28.05.2025 42:12
Podcasting is global. Is your brand ready? On an all-new Media Roundtable: Special Edition, we’re recapping the highlights of Podcast Show London 2025 with notable attendees. This week’s episode is sponsored by our friends at ALLCITY Network . For the next best thing to a front row seat, we’ve assembled an all-star panel of audio industry insiders to share their fresh insights. G...
Podcasting: Why Have We Been Undervaluing a $7.3B Industry? - with Hernan Lopez 21.05.2025 1:28:42
CAOs, there’s a number out there in the world that if you knew it, it’d change your business forever. Our guest on this week’s episode of the Media Roundtable found that number— How’d he do it? Join Dan Granger (CEO, Oxford Road ) as he hosts Hernan Lopez , (Founder, Wondery & Owl & Co ) in a special double episode to talk about th...
Follow the Audience & Win: Responding to Listener Behavior with Steven Goldstein (Amplifi Media) & Jay Nachlis (Coleman Insights) 14.05.2025 58:31
CAOs, the most important thing to remember is this: Chase your audience and success will follow. This week on the Media Roundtable: Special Edition, Dan Granger (CEO, Oxford Road ) welcomes audio heavyweights Steven Goldstein (Founder & CEO, Amplifi Media ) and Jay Nachlis (Vice President, Coleman Insights ). This episode is sponsored...
"Little Masterpieces for Your Ears" - Understanding Podcasting’s Past, Ensuring its Future 07.05.2025 1:15:37
Ah, podcasts–those “little masterpieces for your ears.” We’re back with another episode of our limited series, ‘What’s a Podcast? - The Extended Interviews.’ We have an all-star panel of industry insiders to debate what a podcast is — and what it could be. Dan Granger (CEO, Oxford Road ) hosts: Larry Rosin (President, Edison Research ) Hilary Ross...
Audio Gold - Charting the Rise of the MeidasTouch Network with the Meiselas Brothers 30.04.2025 53:12
Three brothers have taken podcasting by storm. And this week, they share the secret to turning everything they touch to podcast gold. In our limited series “ What’s a Podcast? The Extended Interviews,” we sit down with the creators of the fastest-growing independent media network in the world, the MeidasTouch . Dan Granger (CEO, Oxford Road ) hosts Ben , B...
Redefining Podcasts: Audio, Video, and the Future of the Channel with Larry Rosin (Edison Research) 23.04.2025 1:24:15
The Media Roundtable limited series: “ What’s a Podcast? – The Extended Interviews” continues with this crucial debate. This week's episode is sponsored by Fairing . Dan Granger (CEO, Oxford Road ) teams up with Larry Rosin (President, Edison Research ) for our extensive qualitative and quantitative journey to define what a ‘podcast’ is in 2025. This episo...
Charting Podcasting’s Pirate Ship Past with Adam Carolla 16.04.2025 38:27
Presenting, The Media Roundtable Limited Series: “ What’s a Podcast? – The Extended Interviews.” This week we have a guest who’s not only influential in podcasting history but in Oxford Road history too. This week's episode is sponsored by our friends at ALLCITY Network . During interviews for the series, Dan Granger (CEO, Oxford Road ) got a chance...
All Ears: Everything We Learned at Podcast Movement Evolutions 2025 09.04.2025 55:45
The Media Roundtable is back, assuaging your FOMO by recapping the highlights of Podcast Movement Evolutions 2025 . This week's episode is sponsored by The Daily Wire . Dan Granger (CEO, Oxford Road ) hosts a full panel of Audio All-Stars: Bart Roselli (SVP, Media, Oxford Road ) Conor Doyle (President, Oxford Road ) Miranda Romano &...
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