Media Roundtable

Podcasting can be a lucrative advertising platform for brands. But the medium is still relatively new and distinct from traditional media, so marketers tend to get intimidated by it. Luckily, some of Oxford Road’s brightest minds have come together to create a cheat sheet.  On this week’s episode of Ad Infinitum , host Stew Redwine (Executive Creative Director, Oxford Road ) communes with a p...

In a twist, Dan Granger (CEO & Founder, Oxford Road ) takes a break from Media Roundtable to guest- star on the award-winning show podCast411 . Host Rob Walch interviews Dan about the specialist advantage, why better info wins, the key to building industry bridges, and so much more. Let’s dive in. “  I believe podcasting is the greatest canvas for the free and open exchange of ideas, but that...

For more than a year now, the Alliance for Measurement in Podcasting, or AMP , has been working to create new frameworks for podcast measurement. In this week’s Media Roundtable , we’re announcing some of our latest findings. Dan Granger (CEO & Founder, Oxford Road ) and Giles Martin (EVP -Strategy, Oxford Road ) welcome Pete Birsinger (CEO & Founder, Podscribe ) to discuss the problem wit...

If your phone is full of podcast episodes you’ve never actually played, you know a download isn’t the same as an impression. So how can marketers figure out who’s really tuning in, and who’s tuning out? This week’s Media Roundtable discussion has you covered. Dan Granger (CEO & Founder, Oxford Road ) and Giles Martin (EVP, Strategy, Oxford Road ) welcome Dan Misener (co-founder, Bumper ) to ta...

For the past year, some of the biggest names in podcasting have been working on a top-secret mission, one that could define the future of this multi-billion-dollar industry. Together, they debated three crucial questions: What’s a podcast? What’s an impression? Did the ad work? Now, after months of closed-door meetings and discussions, Dan Granger (CEO & Founder, Oxford Road ) and long-time st...

The Creator Economy is a $250B industry powerhouse. So, how do you keep the creators at the heart of it from being exploited? Find out below.  There is no Creator Economy without creators and no Podcast advertising without podcasters. So, brands have a vested interest in making sure the economy is run responsibly and sustainably.  On this week’s episode of Media Roundtable , Dan Granger...

How do you help 7500 co-workers be their most creative selves? Find out in the latest Ad Infinitum . That’s right, the world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 4, Episode 2: " Rahul Sabnis: Guaranteed Human ." Host Stew Redwine (Executive Creative Director, Oxford Road ) welcomes bona fide creative master Rahul Sabnis (President & Chief Creativ...

Who should you trust your ad money with? Easy. Who your listeners trust. This week on The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road ) welcomes back Emmy, Murrow, and Webby Award-winning journalist Mosheh Oinounou (Founder & Host, Mo News ). Mo shares the story of how he transformed his legacy news career into being a trusted independent creator with an audience +1M strong.&...

The way to thrive in an AI future? Be authentically human. This week on The Media Roundtable you have a VIP ticket to SXSW 2026 for iHeart x Oxford Road’s Luncheon with a podcasting powerhouse who consistently sees over the horizon. Dan Granger (CEO & Founder, Oxford Road ) chatted with Jason Calacanis (Angel investor & Host, This Week in Startups ), to break down the current state of podc...

Can you lean into AI advancements without losing human connection? Find out on a new Media Roundtable . At SXSW, Will Pearson (President, iHeartPodcasts ) hosted “The Guaranteed Human In An Artificial World.” Will took the stage with some of the sharpest thinkers in podcasting: Brendan Monaghan (CEO, Libsyn ), Gladwell Mwangi (Paid Media Enablement Lead, Whole Foods Market ), and Richard Case (VP,...

Creators may think they have an idea where AI is heading, but now they’re faced with a critical decision: when do they  lean in and when to run in the opposite direction. With constant changes and new reports of “ AI brain fry ,” it’s hard to get an accurate picture: does AI help creators or harm them? Is there a world in which there is  a happy medium? This week’s Media Roundtable: Spec...

What do an ecommerce giant, an online therapy platform, and a shipping powerhouse all have in common?. They all have the same secret weapon when it comes to podcast performance, and they’re spilling it on the new Media Roundtable: Special Edition . This week, we’re going back to  Podcast Movement Evolutions at SXSW, where  Miranda Romano (SVP, Media, Oxford Road ) moderated a performance...

Independent creators have to find a way to succeed, often without a network to support them and a safety net to fall back on.. In fact, 80% of the ORBIT top 15 performing podcasts are indies. But what does it take to win on their own… and is it worth it? Find out in an all-new Media Roundtable: Special Edition . Direct from Podcast Movement Evolutions at SXSW,  Dan Granger (CEO & Founder,...

Killer Mike Didn’t Choose Independence by Accident. Here’s What Marketers Should Hear. On a new Media Roundtable: Special Edition , Dan Granger (CEO & Founder, Oxford Road ) sits down with Grammy-winning rapper, independent artist, activist, and host of Conversate with Killer Mike , Michael Render , better known as Killer Mike. Mike’s story isn’t the typical “indie creator” narrative. He was r...

How does an audiophile thrive in the era of YouTube? How can two circles solve everything? Find out in the first video podcast of Ad Infinitum, featuring the legendary sonic sage Dallas Taylor! That’s right, the world’s only podcast solely dedicated to audio ads is back, now in video! Today, we present to you Ad Infinitum Season 4, Episode 1: "Two Circles: Dallas Taylor on Podcasting, YouTube, and...

Podcasts begin with a dream and a mic. But to reach the world, they often benefit from having someone in their corner like this week’s guest. On a new Media Roundtable: Special Edition , Dan Granger (CEO & Founder, Oxford Road ) hosts indie creator advocate Brendan Monaghan (CEO, Libsyn , founder of Megaphone). Libsyn is the founding sponsor of our Indie PaC Awards , which is an extension of t...

B2B marketers don’t have the luxury of building brands or boosting ROI. You need to do both. So how do you do it? You listen to this week’s special guest. Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road ) hosts veteran CMO Laura Goldberg (CMO, Auctane , Stamps.com , ShipStation ). Laura’s been everywhere from the NFL, where she learned brand-building, to CMO roles at...

Dan announces the Indie PaC Awards, the first-ever awards ceremony exclusively for independent podcasters and creators, happening March 15th at SXSW in Austin. The ceremony will be hosted by Killer Mike , the Grammy-winning artist, entrepreneur, and advocate for creator ownership who has built his career on the same principles of independence the awards celebrate. Nominees include Steven Bartlett,...

Lost in today’s media landscape? Or are you just curious as to how the industry got here? You need to go back to Marshall McLuhan, the grandfather of media literacy, and the grandfather of this week’s special guest. On this week’s  Media Roundtable: Special Edition ,  Dan Granger  (CEO & Founder,  Oxford Road ) and  Giles Martin  ( EVP, Strategy,  Oxford...

A king who forged an empire. The birth of an upstart prince. A battle for control. It’s not the new Game of Thrones, it’s a historical dive into the rise of audio, from the early days of radio to the explosion of podcasts and beyond. The world’s only podcast solely dedicated to audio ads is back with a one-of-a-kind episode that will change your understanding of the medium forever. Presenting the...

When do ads build trust and when do they break it? That’s the question at the center of this week’s  Media Roundtable: Industry Edition . Stew Redwine  (Executive Creative Director,  Oxford Road ) is joined by Oxford Road experts  Jillian Garner  (Account Manager),  Neal Lucey  (EVP, Strategy & Product), and  Kyle Jelinek  (VP of Client Services) to...

Imagine you’re the best at what you do… and you didn’t realize it until now. In a creator spotlight episode of  Media Roundtable: Special Edition ,  Dan Granger  (CEO & Founder,  Oxford Road ) welcomes  Gina Ryan  (Host of  The Anxiety Coaches Podcast ). Gina’s podcast is a quiet powerhouse that ORBIT ranked #1 in our  Self-Improvement  list. But be...

What happens when a podcasting powerhouse is also an elite marketer? Find out in a creator spotlight episode of  Media Roundtable: Special Edition . This week,  Dan Granger  (CEO & Founder,  Oxford Road ) welcomes The Podcast Princess herself,  Hala Taha  (CEO & Founder,  YAP Media , host of  Young and Profiting ). It's hard to overstate what big Hal...

Podcasts have walked the red carpet and settled into your living room. But where’s the industry heading next? Find out on a new  Media Roundtable: Industry Edition . Stew Redwine  (Executive Creative Director,  Oxford Road ) breaks down the biggest stories with fellow audiophiles: Bart Roselli (EVP Media, Oxford Road ) Courtney O'Connor , (Director, Podcast Media, Oxford Road ) Gile...

Happy 2026! Time to dust off the crystal ball. Will we finally get standardized measurement? Will podcasters still pick video over audio? How should you navigate a seller’s market? Find out as we make big, bold (and accurate) predictions for 2026. All on a new  Media Roundtable: Special Edition . Dan Granger  (CEO & Founder,  Oxford Road ) welcomes back a stacked team of podcast...