Media Roundtable

What’s one podcast genre that’s successful for advertisers but is often overlooked? Find out in a creator spotlight episode of  Media Roundtable: Special Edition . Dan Granger  (CEO & Founder,  Oxford Road ) welcomes the co-hosts of the hit, faith-based podcast  Girls Gone Bible ,  Angela Halili  &  Arielle Reitsma . They’re talking: A Meteoric Rise, Bran...

Does video beat audio for ROI? The industry has pivoted hard to video. It offers massive scale and new discovery opportunities. But for years, we’ve operated inside a measurement "black box," forcing marketers to assume that a YouTube view is worth the same as a podcast download. We now know that assumption is potentially costing brands millions. In this  Media Roundtable: Special Edition , G...

Video podcast wars. Reaching critical mass. Radio’s reckoning… or reinvention. What was the biggest story of 2025, and how will it shape 2026? Find out as we look back on 2025 in a new Media Roundtable: Industry Edition . Dan Granger (CEO & Founder, Oxford Road ) breaks down the stories that shaped the year with fellow audio luminaries: Hernan Lopez (Founder, Owl & Co ) James Cridland (Edi...

As a marketer, you have to guess what will make people act. But what if you could just know? The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 15: "Human Hacks." Host  Stew Redwine  (Executive Creative Director,  Oxford Road ) welcomes best-selling behavioral science author  Richard Shotton  ( The Choice Factory ,&nbs...

How will the industry shift with 200k AI episodes? Or with Netflix’s $400M podcast push? How do audio and video podcasts  actually  stack up for attention? Find out on a new  Media Roundtable: Industry Edition , sponsored by our friends at  ALLCITY Network . Dan Granger  (CEO & Founder,  Oxford Road ) breaks down the biggest stories and their potential impacts on...

How can audio ads break through in a world of AI ads and boring reads? By being relentlessly real. The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 14: "This is My Real Voice". Host  Stew Redwine  (Executive Creative Director,  Oxford Road ) welcomes  Brandon Beville  (Producer,  Morning Wire ). They get to the...

Did you have Netflix becoming a major audio platform on your bingo card? If you’re surprised, we’re here to help you make sense of the big moves by the industry’s (new) big players. This week on The Media Roundtable: Industry Edition,  Dan Granger  (CEO & Founder,  Oxford Road ) hosts audio experts: James Ingrassia (EVP, Strategy & Insights, Oxford Road ) Shannon Quintana ,...

What happens when you invite AI into the Ad Infinitum hot seat? The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 12: " Infinite Prompts." Host  Stew Redwine  (Executive Creative Director,  Oxford Road ) welcomes Juniper GPT for a Human/AI collab session. Together, they break down  Magellan AI ’s July 2025 Movers &amp...

Advertisers want to spend an extra $1B in podcasting; but they’re holding back until we address the industry’s biggest issues. This week on  The Media Roundtable , we’ve assembled a powerhouse of CAOs to talk about the findings of our  2025  What Brands Want  report . At this summer’s CAO Summit, we learned that podcasting could be one  billion  dollars bigger… if bra...

CAOs: We analyzed $1.6 billion in podcast ads. Here's what actually drives ROI. The team at  Oxford Road  unveils  ORBIT , the Oxford Road Benchmark Intelligence Tool, built on $1.6 billion in actual campaign performance data. Not estimates. Not surveys. Real results from real advertisers spending real money. This is the planning tool we've been chasing for a decade. ORBIT doesn't j...

To make an industry better, sometimes you gotta shake things up.  We’re celebrating one full year since two competitors, Oxford Road and Veritone One, joined forces to become the world's largest podcast and creator-based video agency. Dan Granger (CEO & Founder, Oxford Road ) gathered leaders from across the new org to talk wins, hard-fought lessons, and tips for anyone looking to self-di...

This week on the Media Roundtable, we’re sitting down with Lex Friedman (not to be confused with Lex Fridman), one of podcasting’s original builders and a leader who’s shaped the business of podcasting since Day 1. Before launching his own consulting business, Lex played a part in nearly every major chapter of the industry, including Chief Business Development at Midroll , Chief Revenue Officer at...

Finally, some insights brand builders and performance marketers can agree on. We gathered CAOs in finance, food, jobs, and boots to share everything they’ve learned as they’ve scaled podcasting to enviable levels–and whether you’re brand or performance, you’ll benefit from their wealth of experience. On The Media Roundtable, we have one of our favorite conversations from the 2025 CAO Summit. Conor...

Want to see more clearly in podcasting? You need to hear the audio experts who’ve returned from the Summit. The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 11 - "When the Helmets Come Off: Kraig T. Kitchin at CAO Summit 2025" Host  Stew Redwine  (Executive Creative Director,  Oxford Road  ) welcomes back  Kraig...

This week on the Media Roundtable, we’re taking you back to the CAO Summit for a tactical conversation on one of media’s most resilient channels: radio. Guest moderator and radio legend Kim Komando leads a panel featuring Nick Macco ( Legacybox ), Mike Janigian ( DraftKings ), and Rion Swartz (brand-side growth leader , previously at LegalZoom ) on why we shouldn’t write the obituary for broadcast...

This week, the Media Roundtable is giving you an all-access pass to one of the most talked-about sessions from this year’s Chief Audio Officer Summit: Flipping the Script: Feedback From Hosts to Brands . Our own Dan Granger (CEO, Oxford Road ) sat down with three powerhouse hosts: Ashley Flowers ( Crime Junkie ), Nick Viall ( The Viall Files ), and Kim Komando ( The Kim Komando Show ) to share wha...

This week on the Media Roundtable, we’re bringing you inside the opening fireside chat from the 2025 Chief Audio Officer Summit, featuring two of the most influential independent voices in media today:  Steven Bartlett  (Host of  Diary of a CEO , Founder of  FLIGHTSTORY ) and Ben Shapiro (Host of  The Ben Shapiro Show , Co-Founder of  The Daily Wire ). In conversation...

This week on the Media Roundtable, we’re taking you inside Podcast Movement 2025, where the industry gathered in Dallas just as breaking news hit the scene: Sounds Profitable has merged with Podcast Movement. On this episode, host  Dan Granger  (CEO,  Oxford Road ) recaps the event with team members  Courtney O’Connor ,  Julia Palermo , and  James Ingrassia —plus a sp...

This week on the  Media Roundtable , we’re bringing you the inside story from the 2025 Chief Audio Officer Summit, where the people shaping the future of podcasting and audio advertising gathered to ask one big question:  Where do we go from here? This episode is a recording of  Dan Granger’ s keynote presentation of  Oxford Road ’s annual  State of Audio Advertising &nbsp...

This week on the Media Roundtable, we’re giving you a front-row seat to the 2025 Chief Audio Officer Summit for a case study breakthrough that could change the way podcast advertisers think about YouTube—or at least how they measure it–forever. Led by our own  Giles Martin  (EVP, Strategy & Insights, Oxford Road), this session marks an industry first: using passive panel data to meas...

This week’s archival pull from  What’s a Podcast? The Extended Interviews  features one of the voices that helped build the podcast industry as we know it: Guy Raz. Dan Granger (CEO, Oxford Road) sits down with the creator of  How I Built This  to talk about how  we  built this—i.e. how podcasting went from media exile to mainstream power player—and what’s worth prote...

"The best of everything you can really ask for."   This special edition of Media Roundtable offers a front-row seat to our third annual CAO Summit, held at the stunning Terranea Resort. Hosted by Giles Martin (EVP, Strategy, Oxford Road ) and featuring guests Alia Smith (Associate Manager, Acquisition, Boll & Branch ), Megan Smith (Director of Media Strategy, Tecovas ), and Oxford Road’s...

CAOs, always remember: being exclusive isn’t all it’s cracked up to be when open distribution is a growth strategy. This week on the Media Roundtable: Special Edition , Dan Granger (CEO and Founder, Oxford Road ) welcomes Christiana Brenton , Co-Founder of FlightStory Studio & CRO of FlightStory , the media company behind Diary of a CEO (the fastest-growing podcast brand in the world!). This e...

This week on “What’s a Podcast? - The Extended Interviews,”  Evan Shapiro  (renowned  Media Universe Cartographer ) brings his  latest industry map  to share with  Dan Granger  (CEO,  Oxford Road ) how and why podcasts should expand into other mediums.  At  IFC , Evan  pioneered  the podcast-to-TV pipeline ( Comedy Bang Bang, WTF with Mar...

Kill the word podcast? Our guest votes yes. This week on “What’s a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road ) hosts AJ Feliciano (former GM of The Roost Network ) for a deep dive on how The Roost became the in-house “media company of tomorrow.” AJ is all-in on 360 content. He even built a flywheel for how podcasts can pivot into video so they can “pump [distribution platf...