Media Roundtable

What do brands really want? Find out in this week’s episode of The Media Roundtable. Giles Martin (EVP, Strategy, Oxford Road ), Kyle Jelinek (VP, Client Services, Oxford Road ), and Megan Smith (Director, Media Strategy, Tecovas ) break down all the learnings from our new What Brands Want report . Together, they sift through the data on spend growth, guarantees, and podcasting’s true impact. Let’...

How do advertisers use fear—and where does persuasion become manipulation? Find out in a very spooky episode of Ad Infinitum . That’s right: The world’s only podcast solely dedicated to audio ads is back! Host Stew Redwine (Executive Creative Director, Oxford Road ) welcomes Bethany Dwyer (comedian, author of Break Free from Fear , owner of Cryptiques Vintage ) to talk about big fears, the Red Gua...

In the media landscape, podcasts stand alone: They deliver unique content for audiences and great results for brands—so long as the balance of ads is kept in check. With audiences and brands complaining about high ad load, how can creators make sure they’re not cramming their shows with commercials?  In this week’s episode of The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road )...

Podcasting isn’t just a DIY passion project anymore; it's a full-fledged business ecosystem, complete with sponsors, merch, and serious ROI. And with companies like Netflix and YouTube helping shows reach new audiences, advertisers don’t want to miss out.. So how can creators and brands take advantage of podcasting’s new business landscape? On the latest episode of The Media Roundtable , Dan Grang...

Get your VIP pass to the hottest show in town! This week on The Media Roundtable , Daniel Granger (CEO & Founder, Oxford Road ) talks with Andrew Tenenbaum and Ben Duvdevani (Co-Founders, One More Time VIP ) about how live events fit into the creator economy. From exclusive merch, meet and greets, live episodes and activations, there are many ways brands can unlock new revenue streams for crea...

The AMP Accords shared some big goals for better measurement in July. But what does real tangible progress look like today? Find out on this week’s installment of The Media Roundtable . Dan Granger (CEO & Founder, Oxford Road ) and Bryan Barletta (Partner, Sounds Profitable ) join forces for a crossover episode with The Download podcast . They’re covering the industry’s shift away from downloa...

Marketers often waste half their budget because attribution remains one of the industry’s biggest challenges. To get expert advice on how to deploy that spend more wisely, you need to check out this week’s installment of The Media Roundtable . At this year’s CAO Summit, Giles Martin (EVP Strategy, Oxford Road ) moderated a panel of experts focused on wrangling attribution with confidence. Sharing...

Few relationships can change a company’s fortune like finding the right creator to partner with. So, what’s the secret to making the most of creator partnerships that deliver results? Find out in this week’s installment of The Media Roundtable . At this year’s CAO Summit,  Conor Doyle (President, Oxford Road ) moderated a superstar panel discussing how to make the most of creator partnerships, eve...

Earlier this year, Forbes released its annual Top Creators list. This week, we have two of its highest-ranked names sharing their behind-the-scenes secrets. . At Oxford Road’s CAO Summit this past July, Dan Granger (CEO & Founder, Oxford Road ) welcomed two powerhouses of the creator economy: Dhar Mann (founder, Dhar Mann Studios ) and John Allen , aka MrBallen (founder, Ballen Studios ). In t...

It seems like AI is everywhere these days. But if you look at actual usage, only 50% of Americans use AI once a week. That’s roughly the same share of Americans who used the internet back in 2001. If AI brands want to grow, there’s a hesitancy gap they’ll need to address. According to our new study with the Cumulus Media | Westwood One Audio Active Group® , audio is the perfect place to foster a b...

If you weren’t at this year’s CAO Summit, you missed out on a keynote speech that drew parallels between the headaches caused by banks printing their own money in the 1800s and the state of podcasting today. Lucky for you, we’re releasing the full recording in this week’s episode of The Media Roundtable. Dan Granger (CEO & Founder, Oxford Road ) and Giles Martin (EVP, Strategy, Oxford Road ) t...

Podcasting is an amazing medium, but the industry that supports it hasn’t always been inherently brand friendly. Luckily, we have a chance to change that, thanks to the AMP Accords . Dan Granger (CEO & Founder, Oxford Road ), Giles Martin (EVP, Strategy, Oxford Road ), and James Cridland (Editor, Podnews & Podcast Business Journal ) do a deep dive deep into how the AMP Accords can shape th...

One CMO, six experts, and more than a dozen different marketing headaches. Throw them all together, and what do you get? A fiery edition of Media Roundtable , that’s what. Straight from Cannes, Dan Granger (CEO & Founder, Oxford Road ) joins a panel of experts to solve every marketing challenge that Kim Storin (CMO, Zoom ) throws their way. Hear insights from: Dani Feore (VP, Industry Sales, T...

Podcasting can be a lucrative advertising platform for brands. But the medium is still relatively new and distinct from traditional media, so marketers tend to get intimidated by it. Luckily, some of Oxford Road’s brightest minds have come together to create a cheat sheet.  On this week’s episode of Ad Infinitum , host Stew Redwine (Executive Creative Director, Oxford Road ) communes with a p...

In a twist, Dan Granger (CEO & Founder, Oxford Road ) takes a break from Media Roundtable to guest- star on the award-winning show podCast411 . Host Rob Walch interviews Dan about the specialist advantage, why better info wins, the key to building industry bridges, and so much more. Let’s dive in. “  I believe podcasting is the greatest canvas for the free and open exchange of ideas, but that...

For more than a year now, the Alliance for Measurement in Podcasting, or AMP , has been working to create new frameworks for podcast measurement. In this week’s Media Roundtable , we’re announcing some of our latest findings. Dan Granger (CEO & Founder, Oxford Road ) and Giles Martin (EVP -Strategy, Oxford Road ) welcome Pete Birsinger (CEO & Founder, Podscribe ) to discuss the problem wit...

If your phone is full of podcast episodes you’ve never actually played, you know a download isn’t the same as an impression. So how can marketers figure out who’s really tuning in, and who’s tuning out? This week’s Media Roundtable discussion has you covered. Dan Granger (CEO & Founder, Oxford Road ) and Giles Martin (EVP, Strategy, Oxford Road ) welcome Dan Misener (co-founder, Bumper ) to ta...

For the past year, some of the biggest names in podcasting have been working on a top-secret mission, one that could define the future of this multi-billion-dollar industry. Together, they debated three crucial questions: What’s a podcast? What’s an impression? Did the ad work? Now, after months of closed-door meetings and discussions, Dan Granger (CEO & Founder, Oxford Road ) and long-time st...

The Creator Economy is a $250B industry powerhouse. So, how do you keep the creators at the heart of it from being exploited? Find out below.  There is no Creator Economy without creators and no Podcast advertising without podcasters. So, brands have a vested interest in making sure the economy is run responsibly and sustainably.  On this week’s episode of Media Roundtable , Dan Granger...

How do you help 7500 co-workers be their most creative selves? Find out in the latest Ad Infinitum . That’s right, the world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 4, Episode 2: " Rahul Sabnis: Guaranteed Human ." Host Stew Redwine (Executive Creative Director, Oxford Road ) welcomes bona fide creative master Rahul Sabnis (President & Chief Creativ...

Who should you trust your ad money with? Easy. Who your listeners trust. This week on The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road ) welcomes back Emmy, Murrow, and Webby Award-winning journalist Mosheh Oinounou (Founder & Host, Mo News ). Mo shares the story of how he transformed his legacy news career into being a trusted independent creator with an audience +1M strong.&...

The way to thrive in an AI future? Be authentically human. This week on The Media Roundtable you have a VIP ticket to SXSW 2026 for iHeart x Oxford Road’s Luncheon with a podcasting powerhouse who consistently sees over the horizon. Dan Granger (CEO & Founder, Oxford Road ) chatted with Jason Calacanis (Angel investor & Host, This Week in Startups ), to break down the current state of podc...

Can you lean into AI advancements without losing human connection? Find out on a new Media Roundtable . At SXSW, Will Pearson (President, iHeartPodcasts ) hosted “The Guaranteed Human In An Artificial World.” Will took the stage with some of the sharpest thinkers in podcasting: Brendan Monaghan (CEO, Libsyn ), Gladwell Mwangi (Paid Media Enablement Lead, Whole Foods Market ), and Richard Case (VP,...

Creators may think they have an idea where AI is heading, but now they’re faced with a critical decision: when do they  lean in and when to run in the opposite direction. With constant changes and new reports of “ AI brain fry ,” it’s hard to get an accurate picture: does AI help creators or harm them? Is there a world in which there is  a happy medium? This week’s Media Roundtable: Spec...

What do an ecommerce giant, an online therapy platform, and a shipping powerhouse all have in common?. They all have the same secret weapon when it comes to podcast performance, and they’re spilling it on the new Media Roundtable: Special Edition . This week, we’re going back to  Podcast Movement Evolutions at SXSW, where  Miranda Romano (SVP, Media, Oxford Road ) moderated a performance...