Med Creator 101

Thinking about starting on social, but not sure where to begin? This special episode was recorded live at the 2025 Science of Skin Summet in Austin, Texas. Dr. Dustin Portela, Mimi Banks and Lisa Morris President and CEO, Pierre Fabre USA shared valuable tips from the sold out Dermfluencer University Session. This episode is packed with actionable insights straight from the experts to help you sta...

Meet Dr. Tommy Martin, internal medicine and pediatric physician, father and creator with 4M+ followers who proves that authenticity beats algorithms every time. Dr. Tommy shares how he balances medicine, family, and social media while staying true to his mission: helping just one person at a time. This episode is packed with raw insights, powerful stories, and advice every HCP creator needs to he...

Your follower count only tells part of the story. In this episode of Med Creator 101, Mimi and Dr. Portela break down what your social media metrics actually mean and how to use them to grow with confidence. From likes, comments, and shares to reach, impressions, retention, and conversions, they unpack how to read the numbers, what brands really look for, and how to spot the insights that can impr...

Meet Dr. Ethan Melillo—the pharmacist transforming digital health education. From his first viral video with 2M views to brand partnerships with CeraVe and La Roche-Posay, Dr. Melillo has gone from Pharmacist to trusted content creator. In this episode, he shares his creative process, how he breaks down complex medical terms, combats misinformation, and navigates brand partnerships—all with one mi...

She’s an OB-GYN, mom of three, and a med creator with over a million followers across social medi. In this episode, Dr. Fran joins us to talk about how she went from blogging in med school to trusted online educator, her content creation process, and how she’s turning scrolls into income. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi B...

Dr. Clare Bertuccio went from treating cancer patients to building Medicine Mama, a brand that’s breaking barriers in women’s health. In this episode, Dr. Dustin Portela and Mimi Banks talk with Dr. Clare about how passion became her driving force, why she refuses to tiptoe around taboo topics, and what it takes to push through setbacks. Follow us on Instagram: @medcreator101 Subscribe to our YouT...

What would you say if you had 30 seconds with your dream brand? In this episode, Dr. Portela and Mimi share how to craft an elevator pitch that leaves an impression. From real-life encounters to practical tips, learn how to make a lasting connection and follow up the right way. A must-listen for all hcps! Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@Med...

Camera shy? Not after this episode. Dr. Portela shares how working with an acting coach transformed his on-screen presence—and how you can apply the same techniques to captivate your audience. From body language tricks to mastering vulnerability, this is your crash course on how show up with more confidence on camera. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.you...

What happens when dermatologists, estheticians, researchers, and innovators come together? You get the Science of Skin Summit! An event designed to advance the science behind skincare and skin therapeutics by fostering interdisciplinary collaboration between HCPs. Co-founders Dr. Patricia Farris and Dr. Ted Lain share the inspiration behind the summit, offer a glimpse of what’s ahead at this year’...

Meet Dr. Sarah Reardon, aka The Vagina Whisperer, pelvic floor physical therapist and founder of The V-Hive. Sarah shares how she went from answering pelvic health questions in her group chat to building a trusted brand with nearly 700K followers, a bestselling online platform, and now a book, Floored: A Woman’s Guide to Pelvic Floor Health at Every Age and Stage. We talk pelvic health, building t...

Advocacy on social media is not always straightforward. In this episode, Dr. Portela and Mimi explain what advocacy means as a health care professional—when to speak up, when to stay silent, and how to lead with purpose in a way that aligns with your values and your audience. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimiba...

Meet Dr. Doris Day: Board-certified dermatologist, former journalist, and social media educator. In this episode, Dr. Doris Day shares her approach to making aging education both science-backed and relatable, her favorite content hacks, and why repetition keeps your content top of mind. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Dr. Port...

Hillary Hutcheson, RoC Skincare's Chief Marketing Officer gives the inside scoop on RoC’s approach to creator partnerships, content that works, and why being real matters. If you’re a med creator looking to work with brands, this episode is for you! Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Dr. Portela: Instagram: @drdustinportela | Tik...

Discover what it takes to build a presence on YouTube. From long-form content to thumbnails, titles, and monetization—if you're serious about growing on YouTube, this episode is for you! Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela...

Allen Ortega, Global Head of Social & Influence at CeraVe joins Dr. Portela and Mimi for an exclusive, behind-the-scenes chat about one of skincare’s biggest brands online and offline. From partnering with A-list icons like Michael Cera, Charli D’Amelio, and Emma Chamberlain to masterminding viral, award-winning campaigns and championing derms on social, Allen pulls back the curtain on how Cer...

Ever wondered how a full-time dermatologist and mom juggles content across Instagram, TikTok, YouTube, and Red Note? In this episode, dermfluencer Dr. Liu aka Dermtalk opens up about her creative process, handling burnout, and staying authentic online. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Dr. Portela: Instagram: @drdustinportela |...

In this episode, board-certified dermatologist and med creator, Dr. Brown, pulls back the curtain on her process, her tools, and why focusing on patient education and staying authentic is key. Whether you're a med creator or just getting started, this episode is packed with real, relatable advice. Follow us on Instagram : @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator...

Thinking about hiring an agent? Listen to this episode first! Mimi and Dr. Portela share everything you need to know before bringing on management. From negotiating brand deals and handling contracts to saving time and increasing revenue. Learn when it makes sense to hire an agent—and how to find the right one! Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.co...

Skincare, but make it disruptive. Dr. Ben Johnson, founder of Osmosis Skincare, spills how he’s shaking up the industry—using content and social to blend science, wellness, and education into one powerful brand. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela |...

Learn how and when to outsource—whether it’s hiring a social media manager, video editor, or executive assistant—so you can stay focused on being a great healthcare professional without burning out. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drd...

In this episode, Mimi and Dr. Portela welcome Dr. Inna Lazar, a leading optometrist and expert in eye health and dry eye disease. She shares how she built an educational presence on social media and how to build lasting relationships with brands. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Por...

What if Dr. Portela had to start his med creator journey all over again? What would he do? What platform would he be on? How would he create content? Get the inside scoop on how to think like a creator—choosing your audience and platforms to creating engaging content. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @m...

Dermatologist and skincare brand founder Dr. Heather Rogers joins Med Creator 101 and shares how she built a trusted personal brand rooted in honesty, education, and results—without paid partnerships. From running a busy practice to launching products that work, her no-nonsense approach is redefining clean beauty. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube...

Want to build an authentic personal brand but don’t know where to start?  Mimi and Dr. Portela sit down with Said Dabbagh, President of Waldencast Brands and co-founder of Dr. Idriss Skincare, to break down how to define your brand, grow a community, and connect with the right audience. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Ban...

In just 11 minutes, Dr. Portela and Mimi Banks share 11 things every HCP needs to know. From boosting credibility and staying HIPAA-safe to posting consistently and protecting your mental health, this episode is packed with tips to help you show up authentically, ethically, and effectively. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi...