Marketplace Academy

** This is a one-off cross-promotional episode of our new podcast: Sharetribe Founder Stories.** This new podcast features interviews with founders building successful online marketplaces with Sharetribe. Discover how founders identified opportunities, overcame challenges, and scaled their platforms—from their first transaction to millions in GMV. Each episode dives into both the strategies that w...

Learn how Sharetribe has been helping marketplace founders succeed for a decade. This bonus episode walks you through key moments in Sharetribe's history, from launching the world's first no-code marketplace builder, Sharetribe Go, to creating the developer platform Sharetribe Flex. On January 30th, we launched our best product yet: the new Sharetribe, a no-code marketplace builder you can extend...

Backlinks are votes of confidence from other websites to your marketplace. This final article of our marketplace SEO series discusses how you can build quality backlinks for your marketplace. Article available at: Link building for marketplaces . Mira Muurinen, Marketplace Academy  Sources and further reading: Google’s John Mueller: Total Number of Backlinks Doesn’t Matter , Matt G. Southern, Sear...

In the previous episode of this series, we learned about doing keyword research for a marketplace. Now it’s time to put those keywords to work. Article available at: Keyword-targeted content marketing for marketplaces . Mira Muurinen, Marketplace Academy  Sources and further reading: Keyword Cannibalization: What It (Really) Is & How to Fix It , Joshua Hardwick, Ahrefs blog Topic Clusters for...

This episode helps you find your initial set of keywords and get started with a marketplace keyword strategy. Article available at: Keyword research for marketplaces . Mira Muurinen, Marketplace Academy  Sources and further reading: How to Kickstart and Scale a Marketplace Business , Lenny Rachitsky, Lenny’s newsletter The Advanced Guide to Keyword Clustering , Tom Casano, Moz Domain Authority , S...

This episode introduces the basics of technical SEO and suggests ways to tackle common technical marketplace SEO issues. Article available at: Technical SEO for marketplaces . Mira Muurinen, Marketplace Academy  Sources and further reading: Technical SEO , The Beginner's Guide to SEO, Moz SEO Learning Center , Moz Technical SEO , Ahrefs Blog Technical SEO , Semrush Blog What Are Title Tags? How To...

How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities. Article available at: Opportunities and challenges of marketplace SEO . Mira Muurinen, Marketplace Academy  Sources and further reading: What Crawl Budget Means for Googlebot , Google Search Central Spam policies for Google web search , Google Search Central Duplicate content: Causes and solutions , Joost de Valk...

This series gives you a comprehensive introduction to SEO, tailored specifically to online marketplaces. The first episode looks at what investing in marketplace SEO entails, how to estimate the potential returns, and when is the right time to take the plunge. Article available at: Marketplace SEO: The complete guide . Mira Muurinen, Marketplace Academy  Sources and further reading: How results ar...

For our final SEO expert interview, Sharetribe’s Head of Content Mira spoke with Gregory Edwards, Senior SEO Manager at BlueArray, a UK-based SEO agency and consultancy. They discuss what Gregory has learned running SEO for some of the biggest marketplaces in the UK. Gregory shares fantastic advice and tips on tackling the technical challenges of marketplace SEO and how to nail your content market...

Sharetribe’s Head of Content Mira and marketplace founder Michael Caldwell discuss what sets marketplaces apart from other websites in terms of SEO. In the late 1990s, Michael founded GigMasters (now The Bash), a platform for musicians to find paying gigs, and is currently the founder and CEO at Petworks, a marketplace for pet-related services.  Michael shares what he has learned from his decades-...

In this episode of the Marketplace Academy Podcast, Sharetribe’s Head of Content Mira interviews Mike van der Heijden, founder of Portal Ventures. They talk about the challenges and opportunities of marketplace SEO.  Portal Ventures is an SEO agency that specializes in marketplaces. They’ve worked with marketplaces like Flippa, Fresha, and Luxury Escapes and invest in marketplaces through Portal V...

In the final episode of this season, the complete guide to marketplace funding, Sharetribe CEO Juho presents three non-dilutive marketplace funding options: loans, grants, and revenue-based financing. Article available at: Marketplace funding: How to fund your marketplace without giving up equity . Juho Makkonen, Marketplace Academy  Further reading on non-dilutive funding: Aunnie Patton Power ’s...

Your marketplace startup funding options aren’t limited to bootstrapping or raising venture capital. Listen to our CEO Juho’s best tips on an increasingly popular startup funding method: crowdfunding. Article available at: Marketplace funding: How to crowdfund your marketplace . Juho Makkonen, Marketplace Academy  Sources and further reading: Sharetribe raises EUR 1.1 million in crowdfunding . Goo...

How to prepare for a VC funding round? How to choose the right investor and catch their attention? How to close the deal? This episode is Sharetribe’s CEO Juho’s complete guide to raising venture capital for your marketplace. Article available at: Marketplace funding: How to bootstrap your marketplace . Juho Makkonen, Marketplace Academy  Sources and further reading: A Guide to Marketplaces: Third...

Are you building a marketplace to make a lucrative exit? Get rich? Change the world? Listen to Sharetribe CEO Juho’s advice on if and when to bring VCs onboard. Article available at:  Marketplace funding: Why raise venture capital – and why not . Juho Makkonen, Marketplace Academy  Sources and further reading: Pre-Money Valuation . Will Kenton, Investopedia VC Math . Homan Yuen, Hackernoon "Networ...

In this episode, Sharetribe CEO Juho discusses an approach familiar to most early-stage marketplace founders: self-funding, or "bootstrapping". Article available at:  Marketplace funding: How to bootstrap your marketplace . Juho Makkonen, Marketplace Academy  Sources and further reading: How much does it cost to build a marketplace business? Juho Makkonen, Marketplace Academy.  Your marketplace MV...

How much funding does a successful marketplace need, and what is the best funding source? This episode of Marketplace Academy by Sharetribe CEO Juho Makkonen answers these questions. Article available at: Marketplace funding: The complete guide . Juho Makkonen, Marketplace Academy  Sources and further reading: Uber squeaks tiny adjusted profit in Q3 despite $2.4B net loss . Alex Wilhelm, TechCrunc...

The Practical Guide to building an online marketplace was written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace . This episode concludes the guide. Stay tuned for more marketplace content! Article available at: How to turn your marketplace into a community , Christóbal Gracia Sources and further reading:   PaulCamper’s com...

It is chapter fifteen of our first season, the Practical guide to building an online marketplace . The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen. Article available at: How to build trust in your marketplace , Christóbal Gracia Sources and further reading: Jessica Tiwari: Building trust in two-sided marketplaces , Marketplace Acad...

The Practical Guide is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format. Article available at: 11 marketplace metrics you should be tracking to measure your success , Juho Makkonen Sources and further reading: Ramen Profitable , Paul Graham Growing a ma...

The Practical guide is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace . Article available at: How to find the best marketplace growth strategies , Juho Makkonen Sources and further reading: A Guide to Marketplaces: Third Edition , Angela Tran Kingyens & Boris Wertz Brian Rothenberg: Driving growth via buyer/sell...

It is chapter twelve of our first season, the Practical guide to building an online marketplace . The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen. Article available at: How to launch your marketplace , Christóbal Gracia Sources and further reading: How To Structure A Marketplace , TechCrunch The concierge marketplace model , Market...

The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format. Article available at: How to build your marketplace supply , Juho Makkonen Sources and further reading: James Currier: Tactics to solve the chicke...

The Practical Guide to building an online marketplace is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace .   Article available at: How to design your marketplace transaction flow , Juho Makkonen Sources and further reading: How to choose the right marketplace business model , Marketplace Academy Marketplace payments...

It is chapter nine of our first season, the Practical guide to building an online marketplace . The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen. Article available at: The marketplace search engine: How to help your customers find what they’re looking for , Juho Makkonen Sources and further reading: 3 Ways to Improve an Ecommerce Se...