Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!

It’s no secret that purpose-driven marketing is powerful and so many brands have adopted their purpose, but many often put the cart, i.e. the marketing and messaging, before the horse… Plum & Parcel included.   Purpose brings us together. It’s often at the center of many of the companies we work with and for, and for good reason.   It’s in our human nature… the way we talk to each other, the w...

Happy New Year, friends!   This time of year is so important to me, particularly as I set the whole following year up.    I believe it's CRUCIAL to set intentions for the year ahead while also trusting that all of the moving pieces are working for a greater purpose 🤍    I learned a lot this past year and I’m excited to share some of those lessons with you. I’m also excited to share how I’m taking...

I am not the only one talking about annual planning, and for good reason. Annual planning and goal setting is crucial to growth.    Annual plans help us hit our goals, but also direct our time. How we choose to allocate our time is a gift. If we're not good stewards of it, it ends up directing us. So, annual plans help us avoid this!   I'm curious… have you decided how you will spend your time in...

Hi friend, Do you relate to this?    Having two kids in the last four years means I've had a lot less time to sit down and read a good book… even though reading is SO important to me.   In 2023, I had a goal to read 10 books, but you know how many I read? Maybe 5.   So, here I am sharing my five fave books on purpose, life and biz from the last five years with a new and achievable goal and system...

It's December, and if you haven't seen the slew of holiday gift guides, where have you been hiding?! I’ve seen major success with e-commerce clients who leverage gift guides as a mode of marketing and PR. Gift guides are a great tactic in your PR toolkit because these carefully curated features by blogs, influencers or brands you likely follow and trust or stumble upon when googling “best gifts th...

As a wife and mama of two, it's easy to get stuck in the hustle and bustle the holidays bring, and forget what this season is really about. We sometimes overlook the simple things like having food on the table, a home over our head + clothes on our back. It's good to pause and give thanks for all that we've been given in this life.   Today is Giving Tuesday, and this year I'm excited to spend it w...

What comes to mind when you hear ‘thought leadership’? Beyond overused business jargon?    Can you think of someone you look up to who has a powerful viewpoint on a particular topic?   Have you ever consumed a piece of content by a subject matter expert, and aligned yourself and your actions with theirs because you were compelled or moved by their message?   Maybe you have a powerful viewpoint on...

Tired of thinking about money? Sorry to be the bearer of bad news, but we need to talk about it, friend.   In order to be profitable and purposeful, you have to crunch the numbers. You have to be smart with your money. You have to build a budget.   I understand that creating a marketing and PR budget may feel impossible. You may feel stuck with questions like…   Where do I start… How much am I wil...

Are you ready to build your community in real life?   It's time to get back to your why, as in why you started your business in the first place. Before you were worried about attracting new leads, customers or sales, and particularly online.   Maybe like us, you've seen firsthand how in-person community and connection can naturally happen in a room full of people with similar values and desires. A...

Start this Halloween with the Marketing Your Purpose podcast 🕸 Get ready for a fun one because today's episode has WAY too many Halloween puns. As a mama of two littles obsessed with all things pumpkins, spiders and candy, how could it not? +++ Gear up because I have ONE big treat for you, my friend, especially if you're ready to step into traditional PR this year.  +++ Pitching the media doesn't...

You've probably heard a lot of buzz about influencer marketing 🐝 Influencer marketing can be a powerful tactic to deploy alongside media relations – but you may be wondering, is it worth the investment for your brand? +++ I’m bringing this topic to you today because I want to debunk the myths behind it and also explain how to get started if you’re confident it’s worth the investment for your purp...

I keep getting asked what I would do about XYZ and I keep going back to the same answer: “Have you asked your target customer that?” +++ If I’m not your target customer, my answer likely isn’t the best one out there for your biz’s specific needs. But, you know whose answer likely is: your ideal customer. +++ The answers are right in front of us if we simply take time to ask our target customer or...

The last few weeks have been go, go, go. With new offers launching and deadlines to hit, it was time to take a personal inventory check.  +++ I wrote this episode to hold myself accountable to the transformative spiritual disciplines I cling to, especially in busy, chaotic times. +++ After becoming a mom for the second time, I've found myself in a transitional period. That is, coming out of the ne...

Today, I’m digging into multi-channel marketing, also referred to as integrated marketing. You can perform multi-channel marketing, especially if you're detail oriented and organized. It’s a major undertaking, but, it's extremely effective, if you can crack the code! Up for the challenge? We’re starting with 5 content marketing channels, specifically channels you own, that you can begin communicat...

I am so excited to announce that my first online course for the busy, purpose-driven, female small business owner is now live!   +++ If you're craving a system that will help you organize and execute all your marketing and PR dreams, the Purposeful Marketing & PR Playbook is for you.  +++ Together, we will build your playbook and effectively manage your next launch (or re-launch) in just 4 wee...

Today, I’m sharing my top 5 time management hacks that have helped me manage my schedule and ensure I can give my all to my business and family without losing my sanity. +++ From one small business owner to another, regularly checking in on your priorities and giving yourself grace can go a long way toward helping you run an efficient business and home that’s free from overwhelm. +++ I hope these...

This week, I’m bringing you 4 ways to be more purposeful in and outside your business.  +++ This topic has been heavy on my heart since a conviction in 2021 that made me look more carefully at how I express my words, gifts and time. Don’t worry, I’m still working on it and I have a ways to go. +++ But, I’ve been taking baby steps both personally and professionally to be more intentional, and by sh...

Have you ever said to yourself, “Wow! There are SO many marketing and PR strategies out there. I’m a little overwhelmed and a bit unclear which ones are right for my business. How do I know which to choose?”  +++ If you relate to this statement and this question… good! This episode is for you gals who need a little help selecting the marketing strategies right for your business’s optimal growth. ...

I wrote this episode for all you purpose-driven mom-prenuers out there!  +++ If you’re itching for practical tips and tricks for how to juggle motherhood and business, I’m going to share three practices that have worked well for my family and me. "Caveat-ing" that you and I are very different individuals with very different needs!  +++ But, I hope these sustainable rhythms and systems I’ve integra...

This episode is for you gals who keep asking yourself, can I do this myself?  +++ You for sure can! But, remember, we weren’t created to do life alone, even in our work.  +++ You’ll hear me talk a lot about outsourcing in this episode because integrated marketing and communications requires a ton of coordination. But, it also requires other practical skills and strategies you can learn to apply yo...

I'm going to be real with you – running a small business is hard and can be incredibly exhausting – and it's all too easy to lose sight of why you started your business in the first place…. +++ I've seen this happen time and time again. But, what if I told you there was a solution? A way out of this rut? You can start marketing effortlessly if you just come back to prioritizing your purpose. +++ ...

Ever wondered why I'm so passionate about building strategic, integrated marketing plans? In this week's episode, I'm pulling back the curtain and sharing the secrets behind our brand new One-Page Marketing Plan, including 7 easy steps for how to fill it out. +++ Join me as I dive deep into the importance of strategic planning in achieving marketing success, and lead you down a pathway to results....

Small businesses are the backbone of our economies. They matter. You matter. +++ Today, I’m sharing my four reasons for leaving the corporate world to serve small businesses again simply because I want to encourage you if you are a small business owner (I SEE YOU!) as well as inspire those who desire to support small businesses too. Heads up - You don’t have to leave the corporate world to make a...

In today’s episode, I’ll be suggesting three questions you should ask yourself when defining your marketing focus, as well as quickly explaining the differences between brand, product and integrated marketing and communications. +++ With a little bit of direction from yourself, I hope you leave this episode feeling more supported in defining your marketing focus, and ready to show up bold and brig...

In this first podcast episode EVER, I’ll be saying hi, hello, how are you and introducing myself.   What’s in it for you? Hopefully, a new friend who cares deeply about seeing you show up well with purpose, wherever you’re called to serve.   Where will we begin? With some personal, hopefully relatable storytelling… it includes finding my work’s purpose at the ripe age of 19. *GOSH, I’M OLD*   Want...