Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!

One year ago, I setoff on a crazy adventure.    I started a podcast, and recorded myself talking into a weird bulging mic for ~30 minutes every single week. 😵   Over the course of 365 days, I covered topics I'd been waiting to share with a broader audience for years.   From strategic planning to content batching to marketing and PR differences… You know, the simple things in a communication girl'...

FUN FACT: About 90% of the time, my MYP podcast episodes are scripted… but this week, it's time to get vulnerable 😳   Over the past two years (since the birth of my son), I’ve been working on creating and managing a flexible schedule… and, it has been a long time coming.   Since opening Plum & Parcel 10 years ago, a lot has changed. From my client base, to bringing on multiple contractors, to...

By now, I assume you've probably heard a bit about the Bachelor franchise. 🌹   As a seasoned reality TV connoisseur, Bachelorette season 9 lead Desiree Siegfried (previously Desiree Hartsock) was one of my favorites, which is why I asked her to join me on the podcast this week. 🤗🎙   Although the Bachelorette was just the beginning of a beautiful journey that led her to becoming a:   Homeschoolin...

Here's the reality…   If you're based in the U.S., you're heading into the summer. And, if you have kids, you know what that means.🍦   Although summer can be labeled as a season of disruption as normal routines get a little “out of whack”, it's also one of rest.     YES, I HAVE GREAT NEWS! 🥳   Due to consumer spending trends, many brands take a short hiatus from marketing externally during the s...

A lot can happen in a decade, which is how long it's been since I first met my friend Liz Bohannon!   Liz is a social entrepreneur (best known for co-founding and leading Sseko Designs ), a bestselling author, speaker, podcast host, AND a past client of P&P.   Watching Liz's platform grow from near and far over the past decade has been wildly incredible, especially getting to play a small part...

Now we know Mondays can get a bad rap…   This past three-day weekend being an exception 🇺🇸   But over here, the first day of the week is almost always a breeze when all of P&P's marketing is teed up for the next 5-7 days before we even hit lunch 💯   Trust me, this rhythm didn't happen overnight.    It took recognizing the clunky, inefficient hours I was spending on the same things every week...

I used to tell all my clients that being on every social media platform was absolutely necessary to breakthrough the noise of this loud world…   But, I’m here to tell you otherwise.    Most of us small biz owners are strapped for time and even resources. 😵‍💫   You or your small team are trying to keep up, releasing as much content as you possibly can and stumbling through the latest trends.   Yo...

One of my biggest goals at P&P is making sure you're setup for success…   Too many of my clients, friends of friends (myself included 😬), jump way too quickly into the tactical and practical with their marketing, instead of taking time to be strategic.   While creating your website for your purpose or business is great… it’s not the place to start.    In fact, there are seven things you shoul...

Mother's Day is this Sunday, and whether you agree or not, I believe most moms are superhuman. 🦸   'Momming' while running your own small business, juggling to-dos at home or leading a full marketing team, or all three at once 🤪, is crazy work.    But, moms do it all.the.time. They figure it out. They own it. And, that's what I call #supermomenergy   For all you busy, supermoms out, here's an en...

Whether you know it or not, we create systems in our lives every day… at home, at work, and even in relationships.    Systems move us from one task to the next, getting us from point A to point B. Sometimes systems are effortless and smooth. Others are a bit clunky.    Whether “systemizing your life” is a new or seasoned practice for you, the big question is: have you prioritized systems in your m...

If you've been listening to this podcast for a bit now, you know I love a good event, even on Earth Day 🌎🌱   As someone who has worked for companies that celebrate April 22 all month long, and partnered with a Sustainability team to communicate their “going green” progress globally four years in a row…   You can expect I choose marketing strategies and tactics that are not just effective, but su...

It's already the third week of April, and I'm wondering where in the world the last couple weeks have gone.    With spring break, ongoing sickness and a partner gone traveling for work for a week, it has been a wild ride. 🎢   Can you relate?   Thankfully, I was able to take a few steps back without missing a beat. 🥁   And, you know how I did it?   CONTENT BATCHING 💖   Batching content is a life...

Nearly a decade ago [much before TikTok], I started working with my good friend Polly Payne, the visionary and CEO behind Horacio Printing and the creator of the Christian Dream Planner. 📖   Horacio Printing was one of my first clients, and together, we executed an influencer marketing strategy that was flawless. 🤌   Polly's planners landed in the hands of the most perfect “celebs”. And, their o...

Hi friend! Ever considered outsourcing your PR? 💵   I know, I know, I know… I talk a lot about doing your own PR and marketing over here on the MYP podcast, so why am I suggesting outsourcing?   I will always advocate for you being your own multi-channel, integrated marketing and communications manager. 💪   But, as a small business owner myself, I am fully aware bandwidth and time WILL get in be...

We're kicking off Holy Week with a very special guest. 🤍   Michelle Myers is the founder of She Works His Way, a non-profit organization for working women. She is an author, wife and mama of three children.   And, has a VAST amount of wisdom to share around doing what matters most versus simply getting things done. 🙇‍♀️   Culture tells us to care about everything, but Scripture tells us to care...

Have you ever said to yourself…   “I can't pitch myself, my biz or organization for speaking gigs or editorial pieces because I don't have enough time or I don't know how?"    Have you fallen into the belief that you don't have the right connections, skills, money or time to make PR happen? But, are tired of living into this belief? I find that the biggest hurdle to getting started with PR and pit...

When I first set out to create the Marketing Your Purpose podcast, one of my greatest weapons was my email list.   Creating a carefully thought through list was no easy task.  It took energy, time and investing in a strategy that as my new friend Rachel Lopez of Gal Agency describes was manageable and sustainable.    But, that didn't happen overnight.   So, my goal here today is to make your email...

Happy Women's History Month!   This week is all about the ladies… I'm coming in with 3 small business, do-it-yourself PR gals I'd love for you to get to know.    Because this month is all about honoring women, I believe it's important we do the same in our own areas of influence.   I admire and respect the women featured on this week's episode. Their businesses and offerings, similar to P&P, g...

Remember when I mentioned I'd be spending a lot less time on social media?   Stefanie, our first guest + the gal behind Online Business for Christian Women, a Top 20 business podcast, was one of the many resources that made me say “buh-bye” to social media until Easter 👋   Stefanie is an incredible business and podcast coach, and a friend of a friend. And now, my friend 💗   Her online programs l...

I know I'm not the only one…    After a stressful day in the office, or once the kiddos have gone to bed, it's easy to slip out of real life and into my internet one. 📱   I spend countless hours on my phone, getting sucked into content and ads I didn't ask to see…   Or, posting the perfect Instagram reel that ends up not being engaged with anyway. 😞   It doesn't feel great. It doesn't sit well. ...

Welcome to the latest episode of the Marketing Your Purpose podcast hosted by Austin Kapur, a marketing and PR professional passionately helping purpose-driven businesses to be seen and heard.   If you are a motivated entrepreneur, a persistent marketing leader, or a dedicated boss lady who requires a nudge towards purposeful marketing strategies, we are glad to have you here.   In this episode, w...

Welcome to the latest episode of the Marketing Your Purpose podcast led by your host, Austin.   Ideal for business entrepreneurs, marketing leaders, and those juggling work from home and family life, this episode introduces a fresh perspective on how to balance work commitments and family values.   Drawing from Austin's personal experiences, this episode offers practical tips and actionable strate...

Welcome to the Marketing Your Purpose podcast! Join Austin, an entrepreneur and marketing & PR pro for an in-depth look into the journey of Sseko Designs, a socially conscious fashion brand. Discover Sseko's humble beginnings under a mango tree and their mission to empower academically gifted female scholars by unlocking educational opportunities. Hear about Sseko Designs' merger with Noonday...

How often do you find yourself turning on a podcast, once dinner is finished and the dishes are piled in the sink?   Or the kids are tucked into bed and the baskets of laundry are staring at you?   Often? Us too.   If you haven’t been living under a rock, you probably know that podcasting is here, and it is here to stay.   It is predicted that there will be over 100 million active podcast listener...

We recently wrote an article for working moms, and it was featured on a lifestyle publication that empowers mothers to thrive called Motherly.   It was picked up by and syndicated on Yahoo! News globally, and it’s titled Working mamas: 4 ways to find more fulfillment in every aspect of your life.   Even if you’re not a mom, we believe you’ll enjoy the four ways of fulfillment suggested, like getti...