Marketing with Shahin Khan and Doug Garnett

Join in another lively episode as we discuss why April Fools' Day is more challenging nowadays, how the potato earned its own viral moment, Jobs to Be Done (JTBD) and other marketing recipes, and the importance of leaving room for happy accidents when pursuing innovation. [audio mp3="http://orionx.net/wp-content/uploads/2022/04/Mktg_Podcast_006_April-Fools_Signals-Psychology_JTBD-et-al_20220413.mp...

A lively discussion about 1) the most effective logos, branding and strategy, and the importance of verbal real estate; 2) recruitment marketing and how employee/employer dynamics are shifting; and 3) the high cost of metrics and how projects can turn into products. [audio mp3="http://orionx.net/wp-content/uploads/2022/03/Mktg_Podcast_005_Logos-Verbal-Rea-Estate-Employment-Marketing-Cost-of-Metric...

We start with the news of Amazon closing their physical retail (not grocery) stores and the interplay between physical and digital commerce, on to the Metaverse and today's use cases., and ending with a discussion of outsourcing and its impact on business profits and identity. [audio mp3="http://orionx.net/wp-content/uploads/2022/03/Mktg_Podcast_004_Retail-Metaverse-Outsourcing_20220319.mp3"][/aud...

"Direct to Consumer" marketing and its impact on Go-to-Market planning. Branding and product advantage, differentiation vs. distinctiveness. Role of marketing. The joys and complexities of color management in the digital age. Join us! [audio mp3="http://orionx.net/wp-content/uploads/2022/03/Mktg_Podcast_003_D2C-Distinctivenss-Color_20220301.mp3"][/audio] The post Mktg_Podcast-3: Direct-to-Consumer...

Positioning is poetry! Is "recruitment marketing" a new branch? When is brand purpose a driver of business? Is marketing generic or do you need product depth? Did you say "removed negative reviews"? Join in! [audio mp3="http://orionx.net/wp-content/uploads/2022/02/Mktg_Podcast-002_Poetry-Recruitment-Purpose-Product_20220215.mp3"][/audio] The post Mktg_Podcast-2: Positioning is Poetry, Recruitment...

This episode covers Wordle (recorded before it got acquired), marketing rants on Twitter, Peloton, Competitive Advantage, TikTok, and why CMOs, like CIOs, are like radioactive material! [audio mp3="http://orionx.net/wp-content/uploads/2022/02/Mktg_Podcast-001_Wordle-Rants-Peloton-Competitive-TikTok_20220202.mp3"][/audio] The post Mktg_Podcast-1: Wordle, Peloton, TikTok, Competition appeared first...