Marketing O'Clock - Digital Marketing News

This week sees big news from Microsoft Advertising (the platform formerly known as Bing Ads), as well as new Facebook News Feed leaks, a GTM Library from the Maestro himself - Simo Ahava and more. Plus Greg and Shep breakdown the cons of sleeping in a moderately used Wienermobile, discussed the magic of Top Gun Algo Update names and did a first ever dramatic reading from a Tweetstream in this week...

Facebook rolls out its new Ads Manager platform, Twitter's desktop feed redesign goes live, Google search targeting gains the same capabilities as display targeting, Youtube makes it easier for creators to earn revenue, Nick Kolenda shares 31 tricks to improve your writing, Buffer helps with analyzing social media performance, and beware of any apps that want to own your face.

Microsoft gives advertisers the ability to create hundreds of different ad variations, Pinterest adds new video capabilities, Facebook focuses on its creators, 30k followers gives you celebrity status, we explore Data Studio Explorer, and The Rework Podcast squeezes a six-hour interview into a must listen search engine optimization episode.

Google robots dominate the news with unsupported rules, open sourcing and an exclusion protocol specification, reach estimates return to Facebook, Linkedin Ads includes retargeting, Youtube pushes for augmented reality ads, Twitter works on hiding tweets, Flux Guard allows us to track website changes, and the future has arrived with FaceTime eye contact correction.

Google text ads are trying out the carousel, Google My Business intensifies competition against Facebook pages, Linkedin pages introduce five new call-to-action buttons, the secret of converting Instagram ads is revealed, testing your video ads with Youtube's mockup tool is free, and branded proposals are the latest in influencer trends.

In this week's digital marketing news, Google's under fire for stealing content, Pinterest gets technical with their new Complete The Look system, we look into how much traffic Google is taking for themselves, Facebook announces its new Libra cryptocurrency, we debate Google's daily budget rules, Julia Olennikova gives us 39 PPC tools for paid advertisers and more. Read the full show notes at http...

 This week's digital marketing news features a breakdown of Mark Meeker's 333 slide Internet Trends report (and what it means for marketers), cover new Conversion bidding by campaign rollouts and more diversity in the search results. We've also got the hottest takes of the week from Sarah Burke, a WTH from a webmaster that gave up after the June 2019 Core Update and have a great tool to help...

This week's digital marketing news features a rare occurrence of a Google core update announcement, fighting keyword cannibalisation, new facebook ad video creation tools, organic branded content used as Instagram ads, the future (or lack thereof) of political advertising, more evidence building against the Google monopoly and teenagers airdropping unsuspecting strangers memes for fun. Read the fu...

On this episode of Off The Clock, Greg sits down with Senior Manager of Digital Marketing & Strategy at Mattel, Alexandra Suazo. Listen in as she takes us along her digital marketing journey, how she got her foot in the door, what she has learned, what she is continuing to learn, and how she has managed to create a new digital push for the iconic American Girl brand. Read the full show notes a...

In this week’s digital marketing news, Google’s favicons are already causing trouble, Twitter allows up to four people on the same live video, North Face gets shut down after boasting about their brilliantly dumb marketing strategy, this week’s marketing article breaks down an SEO audit, and the first launch of an influencers clothing brand might be the last launch. Read the full show notes at htt...

In this week's digital marketing news, Instagram breaks away from vertical IGTV videos, Google welcomes icons into Google Search, Linkedin Ads tab added to pages, Google "forgets" to notify everyone about their new Google Images plan, Tesla makes an interesting choice for its new social media manager, and it's not a big deal, but Google is stalking your every online shopping move.  Read the f...

If you didn't have the chance to grab a front row seat to Google's Marketing Live Conference this week, Greg and Jess have come to the rescue. On Episode 70, we dive into the biggest takeaways from Google including gallery ads, 6-second bumper machine videos, Discovery campaigns, connected TV, Performance Planner, and buying directly from Youtube videos. We also cover new Google Sheets features, a...

In this week’s digital marketing news, Greg and Jess cover the evergreen Googlebot, better Google search news coverage and podcast support, updated Facebook video ranking factors, SEO tools, Google dominating the internet, negative keywords introduced to Amazon sponsored ads, digital advertising exceeding $100B for the first time in history, and dogs shopping for their own toys online. Read the fu...

Kirk Williams is best known for his work in the paid search space. He's made the Top 25 influential PPC (3 years in a row) and Top 13 PPC Experts according to Search Engine Journal. From working maintenance on his college campus to owning his own marketing agency, Kirk has come a long way. Today, Kirk runs his own marketing agency called Zato Marketing, regularly writes for Search Engine Land, PPC...

In this week's digital marketing news, Bing Ads evolve into Microsoft Advertising, Google My Business is on the hunt for money, Microsoft Advertising takes on Google with unique features, Facebook turns to the future of privacy with a design makeover, Amazon is on the lookout for a doorbell crime journalist, and we break down the must-know content marketing statistics. Read the full show notes at...

On this episode of Marketing O’Clock, Merkle reports on digital marketing trends for Q1 of 2019, ads may become inevitable for Netflix, we learn how Google Data Studio can be utilized for Facebook ads, Vimeo launches Showcase, Greg goes on a Twitter rant, Hertz website design nightmare becomes a reality, and Instagram begins testing different ways you can see your total like count. Read the full s...

In this week’s digital marketing news, Facebook Ads Manager announces updates including a new interface design, Google delivers on publishing real URLs for AMP, you can become teammates on Linkedin, and cell phones may steal the #1 position for seeking out entertainment in 2019 (sorry television).

In this week's digital marketing news, Google’s search index is back to normal after some technical issues, brands have greater control over what Facebook content their ads are shown with, Google Discover data comes to search console, we check out the most interesting 2019 blogging statistics, and so much more. Read the full show notes at https://marketingoclock.com/google-bug-facebook-controls-ep...

In this week's digital marketing news, Facebook users get a backstage pass to how ads are targeting them, call-to-action buttons are added to Bing ads, Snapchat turns into a Bitmoji gaming system, Greg orders 40,000 cucumbers from our local Walmart, and apparently whispering into a microphone is important for your brand... Read the full show notes at https://marketingoclock.com/facebook-ad-library...

Kyle Pucko first got a taste for hard work at the age of 14 when he was hired to pick strawberries in his hometown. Those valuable lessons would stay with him all throughout college where his digital marketing career began to take form. From working as a tour guide and college admissions counselor, Kyle soon found himself running the digital marketing department at his school. Since then, Kyle has...

This week the gang covers the deathknell of Google AdWords (thanks to a shiny new & bright Google Ads Editor), some new custom Audiences in Bing, a Google blunder with pagination and so much more digital marketing news. In addition to an awesome resource for finding royalty free photos, Greg and Jess talk about an amazing source for Data Studio reports, rad new dynamic Gmail elements that keep...

Google images has become the go-to for searching images on the internet. And for years it operated as an ad-free zone. At least, until last year. Google images now hosts sponsored shopping ads at the top of their image search results which means, it's a new way for businesses to reach potential customers. Listen to this episode of Deep Dive where Greg and Jess cover the 5 ½ W’s (who, what, where,...

This week in digital marketing news, Instagram becomes an online shoppers paradise (designer litter boxes and all), Facebook takes action against  the negative side of targeting, and Google finally announces their official core update name. Plus, the true spending of political ads on Facebook is revealed and Brian Peters from Buffer shows us the art of caption engagement. Read the full show n...

Beginning as an engineer, Eric Enge slowly found his way into the world of SEO. Learning from his family of university professors, Eric developed an edge in the engineering industry which eventually led to his future career in marketing. But Eric's most notable award will always be winning the 1985 foosball world championship (Greg's dream). Eric Enge is a US Search Personality of the Year winner,...

 Today, Greg and Jess broke down the granular new metrics that Facebook is releasing, talked about a new Google Core Update - aka the Core March 12th 2019 Update, aka Florida 2, aka The March 2019 Core Update 😕, and talked about Policy Manager, a new tool that helps you keep your slammers in check! We also compared everything to Black Mirror and included some hot Nic Cage chat. In the WTH of...