Marketing O'Clock - Digital Marketing News

This week on Marketing O’Clock, the Head of Instagram responds after some of Insagrams biggest stars cosIGn a petition to “Make Instagram Instagram Again”. Plus, it should come as no surprise that Instagram is rolling out new features for Reels and a new LinkedIn platform makes it easier to take care of business. -----------------------------------------------------  Intro - 00:00   📰 &...

On this week on Marketing O’Clock, creativity meets productivity in Google’s Ads Creative Studio. Plus, Instagram lets creators publish subscriber-only posts, YouTube Elects to update its political content policy, and Facebook will allow users to have multiple profiles. ----------------------------------------------------- Intro - 00:00  Main News -  Google Ads Creative Studio - 9:32 Ins...

This week on Marketing O’Clock, all things Musk come to an end…and we’re hoping the Twitter takeover drama comes to an end soon. Plus, we are overjoyed at the new accounts overview page in Google Ads Editor and New performance Max features still give you minimal control.   -------------------------    Intro - 00:00   📰  Main News -    Elon Musk Pulls Out From th...

This week on Marketing O’Clock, Twitter’s new feature allows brands to animate a Tweet As You Like It (for a very high price) and Google Ads flips the script on scripts with new templates for advertisers. Plus, is a dedicated shopping feed in the bag for TikTok? Tune in for this and much more digital marketing news!   _______________ Intro - 00:00   📰  Main News -    Goog...

This week on Marketing O’Clock, Flexible window options are a thing of (attri)beauty for TikTok advertisers, Twitter has big plan(ner)s for its ad platform, and Google Maps is rolling out new features atlas! ---- Intro: 00:00   Main News - TikTok Attribution Changes: 6:51 Twitter Campaign Planner: 9:19 New Google Maps Changes: 12:02 Take of the Week - Greg Finn, Runner up of Greg of the Year...

On this week's show Jess, Greg and Nicole talk about the big Twitter news, Twitter Nopes, I mean, Twitter Notes. Alos Elon Musk is having some (more) reservations about buying Twitter. We've got more PMax hot takes, some great resources for learning SEO and all of the news of the week followed by a rousing game of "Two Kinds of People" in the "Shootin' The Heck Aftershow".

This week on Marketing O’Clock, Bing wants you to Buy Direct from the SERPs, a leaked memo helps us discover Facebook’s future plans, we Explore new Google SERP features, and Microsoft Advertising needs to see some ID. Intro : 00:00 📰  Main News - Microsoft Bing is Building a New Retail Marketplace: 5:36 According to a Leaked Memo, Facebook is Changing its Algorithm to Take on TikTok : 7:29...

This week on Marketing O’Clock, Yep, there’s a new search engine in town courtesy of Ahrefs. Plus, Meta goes back to Basic (Ads), TikTok has a trendy new discovery tool, Apple Search “taps” into a new pricing model, and LinkedIn announces a new Business Manager platform.   Intro : 00:00   📰  Main News -   Ahrefs Invests $60M in Building Creator-Friendly Search Engine, "Ye...

This week on Marketing O’Clock rumors swirl that Apple is branching out with a new search engine to rival Google. Plus, Google will no longer serve ads for keywords until they’ve been reviewed and LinkedIn pulls back the curtain to give marketers a sneak peek at how their feed algorithm works. Intro : 00:00 📰  Main News - Google Ads Stop Serving Ads Until Reviewed : 9:01 Apple Expected to Te...

This week on Marketing O'Clock, we cover all the updates from Google Marketing Live to the (p)Max! Everything you need to know from video ads in Discover, insight tab updates, ads in Shorts, and much more. Plus, Google May have released a new core update and all the digital marketing news from the week!   Intro : 00:00  📰  Main News -   Google Marketing Live Recap: 12:15 May 2...

This week on Marketing O'Clock: Getting cold Tweet? Why Elon Musk might be reconsidering his Twitter takeover. Plus, UGC what’s new for brands on TikTok and all the digital marketing news you missed this week. Intro : 00:00 📰  Main News - Elon Musk Twitter Deal : 7:40 TikTok Branded Mission : 11:10 🔥 Take of the Week - Spooky Search Term Tweet : 14:44 🔎 ICYMI - What Brands Want from Agenci...

This week on Marketing O'Clock, Google’s My Ad Center was the center of Adtention at Google I/O. Plus, Google’s digital marketing course is stuffed with bad advice and Responsive Display Ads go vertical. Intro : 00:00 📰  Main News - Google's My Ad Center lets Users Control their Ad Experience, Follow Brands : 8:39 Google's Digital Marketing Course Offers Bad SEO Advice : 14:00 Google's Respo...

This week on Marketing O'Clock, Has Twitter lost its edge? Twitter Circle allows you to show your Tweets to only close friends. Sounds familiar, right? Then, smart bidding and optimized targeting meet their (customer) match in Google Ads, And Microsoft Advertising is rolling out new auto-generated remarketing lists and certifications. Intro : 00:00 📰  Main News - Microsoft Advertising Rollin...

This week on Marketing O'Clock, PMax is trying to minimize remarketing, the Twitter takeover has taken over the news, and we tell you how Google Ads' upgraded extensions could impact your accounts. Intro : 00:00 📰  Main News - PMax Campaigns Gain New Customer Acquisition Goals : 10:17 Elon Musk strikes deal to buy Twitter for $44 Billion : 16:13 How the Google Ads Extensions Upgrade May Impa...

This week on Marketing O'Clock, brands will want to take advanTAGe of Instagram's new product tagging feature, the board of directors doesn't think musk bELONgs at Twitter, Google Analytics made a conversion migration tool 4 you, Google Ads lets you (custom) column what you want, and Pinterest's new partnership aims to Woo over more ecommerce brands. Intro : 00:00  📰  Main News -  ...

This week on Marketing O'Clock, instead of searching high and low, Google multisearch allows people search with images and text at the same time. Then, Google attempts to un-mix their signals about audience signals, a bugged turned off some advertisers Meta ads, and we have some Reely strong opinions about Facebook Reel overlay ads. Intro : 00:00 Google Multisearch : 6:26 Google Shares Deeper Audi...

This week on Marketing O'Clock, we're feeling a little less mELONcholy about Twitter's outlook after a new addition to the board and exciting new ad formats. Plus, Microsoft's responsive search ads just got a little more veRSAtile. Intro : 00:00 New Twitter Ad Types : 5:26 Elon Musk Joins Twitter, is an Edit Button Coming? : 9:50 RSA Customizers Hit Microsoft Advertising : 16:06 Take of the week -...

On this week's episode of Marketing O'Clock, You can now find Twitter direct messages by searching for keywords. Plus, Google says "gURL bye!" to the URL parameter tool and we have an exciting host announcement! ------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00   📰 Main News - ...

On the latest episode of Marketing O’Talk, Greg and Shep are joined by PPC experts Menachem Ani and Chris Ridley to share the insights you need to maxter Performance Max campaigns in Google Ads. Learn what Performance Max campaigns are, where they can run, and the assets you can use to set them up. Plus, what you need to know before shopping and local campaigns “upgrade” to Performance Max this ye...

This week on Marketing O'Clock, Meta takes ADVANTAGE of advertisers' trust as they rename their automated advertising tools. Then, TikTok's new feature is the same old Story and we've decided to call the latest Google update the PRU '22. All this and more digital marketing news from the week!  ----------------------------------------------------------------------------------------------------...

Marketing O'Talk is back! Google announced that they will be sunsetting Universal Analytics in 2023, so we're joined by Cypress North's Sarah Burke to tell you what you need to know before switching to GA4. Sarah tells you about the good and bad of Google Analytics 4 in its current state and the privacy concerns that likely lead to the sunsetting of UA. Plus, what you can do to save your Universal...

This week on Marketing O'Clock, it's time to switch to Google Analytics 4! Google announced that they will be sunsetting Universal Analytics in 2023. Google and Microsoft have Wheely exciting new ad formats for automobile dealers. Then, Twitter has a new shopping beta that will allow sellers to showcase products on their profile.   -------------------------------------------------------------...

This week on Marketing O'Clock, Google is adding new UTM parameters for the first time in 15 years and Microsoft's new ad format is all business and all headshot. Plus, all the news you missed this week and we're introducing a "killer" new addition to the Marketing O'Clock Team!   -----------------------------------------------------------------------------------------------------------------...

This week on Marketing O’Clock, the team is here once again to talk SHOP and inFORM you about the exciting new features coming to Web Stories. Plus, TikToks latest announcement scores a perfect 10 (minutes) for long-form lovers and Google Ads launches enhanced conversions for leads.   -------------------------------------------------------------------------------------------------------------...

This week on Marketing O'Clock, Microsoft Advertising rolls out auto-appLIED recommendations under the guise of helping customers. Plus, Google introduces a new Shopping Experience Scorecard, Facebook launches some Reel-y unique ad formats that we hope "stick" around, and Google is Tri-ing us with the Golden Triangle. --------------------------------------------------------------------------------...