Marketing Made Inclusive

In this episode, Joyann discusses the importance of inclusive stock photos and how to incorporate them into your marketing. You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast You can watch the podcast here: https://www.youtube.com/watch?v=Z3p50I9ns98&ab_channel=JoyannBoyce Useful links: https://www.arimacompany.com/blog/want-to-reach-more-people-use...

In this episode, Joyann and Azeem Ahmad discuss what it's like working within the marketing sector. They share past experiences, marketing conference examples, and thoughts on International Women's Day. They also analyse the Dove 'Show Us' campaign. Azzem is a Digital Marketer with almost ten years of experience in multichannel marketing. He is also an international conference spea...

In this episode, Joyann and Arima team member, Jade Pett, discuss why they were on strike this International Women's day and their thoughts on the marketing around the day. You can watch the podcast here: https://www.youtube.com/watch?v=DfP1VmmJVpo&t=382s&ab_channel=JoyannBoyce The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast Useful links: h...

In this episode, Joyann breaks down how love can be portrayed inclusively in marketing, both in terms of Valentine's Day and the mundanity of everyday love. You can watch the podcast here: https://www.youtube.com/watch?v=meAs6ey_Zhw&ab_channel=JoyannBoyce The transcript can be found at:  https://www.arimacompany.com/marketing-made-inclusive-podcast Useful Links: https://www.arimacompany.co...

In this episode, Joyann and Joy Ofodu discuss a range of topics from pleasing the algorithm and making your content accessible to equity for Black creators and tips for getting into inclusive Marketing. Joy Ofodu is a professional voice actor and dating content creator. She used to work at Instagram as a Marketing Manager, focusing on inclusion in scaled global campaigns.  You can watch the episod...

In this episode, Joyann breaks down an example of when an ad misconnects with its intended audience. Using our model of examining an ad's intent, context, bias, and impact, we can discover how this might've happened. You can watch the podcast here:  https://www.youtube.com/watch?v=CJWm72mUM2k&ab_channel=JoyannBoyce The transcript can be found at:  https://www.arimacompany.com/marketing...

In this episode. Joyann discusses intersectionality in marketing with Andy Thornton. They cover a variety of topics including Hubspot automation, the difference between diversity and inclusion and inclusive recruitment. Andy is a senior digital marketing executive at Noisy Little Monkey. The transcript can be found at:  https://www.arimacompany.com/marketing-made-inclusive-podcast Useful Links: ht...

In a follow-up to last week's episode (Ep 8: The Importance of Visual Representation with jess Hellens), Joyann Boyce outlines her theory on the process of how brands shift to inclusive marketing. The transcript can be found at:  https://www.arimacompany.com/marketing-made-inclusive-podcast Useful Links: https://www.savagex.co.uk/ https://www.creativebloq.com/news/pride-2022-logos https://www....

In this episode, Joyann Boyce discusses inclusive marketing with guest, Jess Hellens. Joyann and Jess discuss a range of topics including: the importance of representation, fast fashion, ethics in marketing, celebrity brands, and a deep dive on Bodyform’s Womb Stories ad. Jess is the founder of Wild Coworking, a hybrid coworking community for women and non-binary individuals who work from home or...

In this episode, Joyann Boyce goes through some of the things you can look out for when trying to make your social media marketing inclusive. This starts from the beginning with strategy, through to content and data. The transcript can be found at:  https://www.arimacompany.com/marketing-made-inclusive-podcast Useful Links: Influencer Pay Gap Report: http://www.mslgroup.co.uk/paygap https://www.ar...

In this episode, Joyann discusses social media marketing with Natalie Sherman and how we can make it inclusive. They cover everything from influencers and clients to the role of AI in content creation. Natalie is the founder of Naturally Social, a social-first communications agency that works with individuals, organisations and businesses that put purpose before profit. She is also the host of the...

In this episode, Joyann Boyce and Arima team member Serena Gainda discuss the body positivity movement and its effects on marketing, including brands that have embraced inclusion and brands that may have missed the mark. Useful links: https://www.arimacompany.com/blog/every-body-is-beautiful-body-positivity-in-marketing https://bodyliberationphotos.com/body-liberation-stock-body-fat-positive-diver...

In this episode, Joyann Boyce and Arima team member Serena Gainda discuss a H&M case study, going over the controversy they faced in 2018 over the 'coolest monkey in the jungle' sweatshirt. What happened? How was it avoidable? And what can we take away from the event? Useful links: https://www.arimacompany.com/blog/when-marketing-isnt-inclusive-handm-case-study https://www.refinery29.c...

In this episode, Joyann Boyce breaks down how she was introduced to inclusive marketing and why it's so important to her. She also explains its benefits and how to begin implementing it in your marketing. Note: When Joyann said that Santa didn't wear red before Coca-Cola's marketing, she meant there's now an association between Santa Clause and Coca-Cola and they have "played a...

In a follow-up to our first episode (EP 1: Period Marketing: the Inclusive and the Not-So-Inclusive), Joyann Boyce and Arima member, Serena Gainda, go through some period marketing statistics and discuss the ways marketing needs to change to help combat these issues. The transcript can be found at:  https://www.arimacompany.com/marketing-made-inclusive-podcast Useful links: https://www.arimacompan...

Welcome to the first episode of the Marketing Made Inclusive Podcast! In this episode, Joyann Boyce and her guests, Serena Gainda and Jade Pett, go down the rabbit hole of marketing period products and the success and weakness of previous campaigns. They also discuss what inclusive marketing means to them and pitch ideas for future podcast episodes. The transcript can be found at: https://www.arim...

Welcome to the Marketing Made Inclusive podcast! Each month join inclusive marketing expert Joyann Boyce as she explores what needs to change within the marketing sector to make it inclusive. With her team and a mixture of guests, they will discuss all things inclusive marketing, from my first representation, inclusive language and topics like periods, body positivity and tokenism.