Marketing Made Inclusive

It’s the final episode of season two! Join Joyann and Jade as they reflect on the podcast’s second season, including their favourite episodes, lessons they’ve learned and podcast highlights. Be sure to let us know what you want to see for season three! See you after the break!  You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. Useful links: Ep 31: Ho...

In this episode, Joyann is joined by Laura Gemmell and together they delve into the world of artificial intelligence. They discuss the construction of chat GPT, offer practical tips on how to use it and explore a myriad of ways AI can be utilised. They also address the issue of bias in AI.  You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. You can fi...

In this episode, Joyann is joined by Bianka Faustin and together they delve into scaling inclusive marketing. Their discussion includes valuable tips for working with marginalised communities and explores the nuances of engaging with Black target audiences.  You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. You can find Bianka here. Useful links: The...

In this episode, Joyann is joined by Jon Payne. Together they discuss the perspective and benefits of being white in inclusive marketing, along with other topics such as web accessibility and the impact of AI on SEO. Jon also shares stories of resistance to inclusive marketing from the past and they discuss how to combat this problem. You can watch the podcast here. Sign up to our newsletter here....

Join Joyann and guest Jess Hellens as they delve into the importance of tone of voice in communication and how it plays a pivotal role in attracting the right people to your brand while excluding those who may not align with your values. They also explore the concept of an inclusive workspace and authenticity online. Tune in to hear more about these crucial aspects of successful marketing and team...

In this episode, Joyann is joined by Jonathon Thornton, Senior Creative at Surreal. Together they delve into a wide variety of topics including the comparisons of social-first and social-last marketing strategies, how to respond to comments and how to successfully include International Women's Day and Pride into your marketing efforts. You can watch the podcast here. Sign up to our newsletter...

It’s the last episode of 2023! Join Joyann as she reacts to some of Jade’s favourite Christmas ads and as they discuss how to do an inclusive Christmas ad right.  You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. Useful links: Ritz The Gathering: Where There's Love, There's Family Ritz A Taste of Welcome Alia’s Worth the Wait Samosas You can...

In the episode, Joyann is joined by Graphic Design extraordinaire Liz Mosley! Together they discuss the impact of AI on graphic design and inclusive marketing as well as a range of other topics including the usability of Canva, outdated design terminology, the importance of inclusive language and website accessibility! You can watch the podcast here. Sign up to our newsletter here. You can find th...

In this insightful episode, Joyann is joined by David Maher Roberts. Together, they delve into the world of print marketing, reminisce on marketing from the 90s, underscore the importance of understanding cultural nuances in marketing strategies and predict the future of inclusive marketing. You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. You can f...

In this mini-episode, we break down the ‘Raise your Arches’ Campaign from McDonald’s. The campaign had two versions, one aired in the UK and the other in the Middle East. Join Joyann and Jade as they compare the two and discuss marketing inclusively internationally. You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. Useful links: Western ad. Middle Ea...

Join Joyann and guest Crystal Carter in this episode to discover more about how to marry SEO and inclusivity together. Their discussion includes topics such as web accessibility, search bars, the term BAME and using your audience’s language. You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. You can find Crystal here: Twitter LinkedIn SERP’S up podcas...

In this episode, Joyann and Jade will walk you through some nifty tips and suggestions on how to make your social media platforms more inclusive. They'll be covering topics like alt text, stock photos and the fascinating world of influencer marketing!  You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. Useful links: Black Girl Convention Mena Fomb...

In this episode, we delve into the importance of inclusivity in workplaces with guest Gemma Comley. We discuss the B-Corp movement and its influence on business values and explore the effects of internal inclusive practices. Join us as we examine the practical steps businesses can take to incorporate inclusive marketing into their marketing practices. You can watch the podcast here. Sign up to our...

In this episode, Joyann discusses how marketers can use generative AI and why they need to be cautious of the outcomes. You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. Useful links: What is generative AI Coded Bias on Netflix Bloomberg article Chat GPT Bard You can find Joyann here. You can find Inclued here: Website LinkedIn Twitter

Join us in this episode as we delve into a thought-provoking discussion on diversity in conferences, the portrayal of bodies in marketing, strategies for marketing yourself, and the process of unlearning corporate marketing practices. Our guest Teresa Heath-Wareing shares her insights and experiences, shedding light on the importance of inclusivity and redefining traditional marketing norms. Sign...

In this episode of Marketing Made Inclusive, Joyann and Jade explore the concept of inclusive language. Join them as they discuss what inclusive language is and practical examples of how to implement it.  You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. Useful links: What is inclusive marketing? Hubspot Inclusive Language Blog Mumbo Jumbo Crazy Hyst...

Welcome to Season Two! In this episode, Joyann and Eriol break down inclusive design. They discuss a range of topics including what is design, what are the challenges inclusive design faces and hypothetical campaigns for Dungeons and Dragons.  You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. Useful links: Ep 21: What is Inclusive Design? Inclusive D...

Welcome back! This episode marks the beginning of Season Two! In this season you can expect weekly episodes, including guest interviews, practical advice and discussions with the Arima team. You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. Useful links: Inclusion and Marketing podcast Matthew Tsang Sonia Thompson Inclued Waitlist You can find Joyann...

It’s the final episode of season one! In this episode, Joyann and Jade go over their top three episodes from the first season and why they loved each. If you want to see us interview anyone in particular in season two, don't hesitate to reach out! You can watch the podcast here: https://www.youtube.com/watch?v=awVnsGy9aro Sign up to the newsletter here:  https://www.arimacompany.com/newsletter...

In this episode of the Marketing Made Inclusive podcast, the focus is on inclusive design in marketing. Joyann and Jade discuss various tools and resources to help marketers create accessible and inclusive content.  You can watch the podcast here: https://www.youtube.com/watch?v=3UrjwUTtlak Sign up to the newsletter here:  https://www.arimacompany.com/newsletter You can find the transcript here: ...

In this episode, Joyann breaks down what inclusive design entails and where it fits within marketing. You can watch the podcast here: https://www.youtube.com/watch?v=TYetmE39FSU Sign up to the newsletter here: https://www.arimacompany.com/newsletter You can find the transcript here:  https://www.arimacompany.com/marketing-made-inclusive-podcast Useful links: Universal design: https://cdrnys.org/bl...

In this weeks episode, Arima’s founder Joyann Boyce and Arima team member Jade Pett break down some campaigns from Pride 2023.  This includes Adidas' "Let Love Be Your Legacy", Outvertising's "Stand Your Ground," and the Dylan Mulvaney and Bud Light drama. Watch the episode on YouTube here: https://youtu.be/sPSARNnXNfA You can find the transcript here: https://www.arimacomp...

We're back! In this episode, Joyann questions what stage Pride marketing is currently in and ponders which direction it should go in the future. You can find the transcript here:  https://www.arimacompany.com/marketing-made-inclusive-podcast You can watch the podcast here:  https://www.youtube.com/watch?v=iMkvH5uqFTA Useful links: Info on Pride flags You can hear more about spotlight, saturati...

In this episode, Joyann and Sonia discuss the differences in inclusive marketing across the globe, including a variety of topics like diverse teams and inclusive language. Sonia is an inclusive brand strategist, coach, educator, keynote speaker, and CEO of Thompson Media Group. She also writes columns for Forbes and Inc. on inclusive marketing, belonging and customer experience and is the host of...

In this episode, Joyann and Charlotte discuss all things inclusive influencer marketing, from Instagram ads and the differences between US and UK influencer marketing to the influencer pay gap and practical advice for small businesses. Charlotte is the founder and CEO of SevenSix agency, an influencer marketing agency focusing on diversity and inclusion. She is also a successful influencer in her...