Marketing for SMEs

In this episode of Marketing for SMEs, Jeremy Yang sits down with Keith Perhac, founder of SegMetrics, to unpack what marketing tracking looks like in 2026 and where AI fits into it. Keith explains why UTMs are still one of the most reliable tracking methods available, but also where they fall short across zero-click content, offline sales, multiple devices and longer customer journeys. They also...

Ely Delaney has spent 30 years in marketing, starting with hand-coding websites in 1995, and most of that time has gone into one problem: how to follow up with people without feeling spammy. On this episode he joins Jeremy Yang to walk through the system that took his close rate from 10% to 30%, long before QR codes or mobile-friendly sites existed, and how it eventually became the foundation of h...

On this episode of Marketing for SMEs, Jeremy Yang joined Jessica Marie Davis to talk about why chasing the algorithm is the wrong long-term play for small business visibility. Jessica covers what "ecosystem thinking" actually means, why organic social media is built to keep you scrolling rather than get you found, and how her own path from 20+ years in corporate digital strategy led her to write...

Most marketing funnels are built to move people toward one outcome, the one the business wants. Brandon Falcon spent years in that world before realising it was quietly costing him the very relationships his business depended on. In this episode, Brandon, founder of Falconix, joins Jeremy Yang to unpack his ERM (emotional resonance marketing) framework and the three areas he now prioritises with S...

Ever feel like your sales team is doing everything right but the numbers still aren't moving? This episode digs into why that happens more often than founders realise. Jeremy Yang sits down with Chad Paris, Founder and CEO of Stonefly Consulting Group and host of the Process Over Pressure Podcast, for a conversation on what's really behind underperforming sales teams. After fifteen years as an exe...

Jeremy Yang, The Online Ads Guy and founder of Digital Goliath, joins Ange Dove, founder of Singapore's longest running copywriting agency, to talk about building a personal brand that actually gets you found. Ange spent 20 years growing a business that was famous while she stayed invisible, then had to deliberately reverse that once she moved into coaching. She covers breaking her fear of camera...

What happens when your business runs on AI but your data is still a mess? Jeremy Yang, founder of Digital Goliath, an Australian paid advertising agency, is joined by Chase Aldridge, co-founder of Glitch Cat Club, to talk about how small business owners should actually be thinking about AI adoption. Chase shares his path from competitive baseball and biomechanics research into commercial real esta...

Jeremy Yang, founder of Australian paid advertising agency Digital Goliath, sits down with Ranya Akacha, fractional CFO/COO at Real Business Matters, to talk about why SMEs can grow revenue and still end up with nothing left in the bank. Ranya covers the financial blind spots most business owners miss, why over-servicing quietly kills margins, and when a business is actually ready for a fractional...

Akvile DeFazio has been in paid media eighteen years. Twelve of those running her own agency, AKvertise. This one's a good one if you're still running your accounts the old way. She and Jeremy get into why hyper-segmenting campaigns doesn't work anymore. Facebook groups everything together now. So even your cold and warm audiences end up in the same campaign. Broad targeting and letting the algori...

Tonya Lawson built a career out of clarinet performance, teaching, and now SEO and visibility strategy for solopreneurs. In this episode she joins Jeremy to talk about tool fatigue, why systems should fit the person rather than the other way around, and how AI is changing what actually gets you found online. They also get into two real client stories, including one who's now landing clients straig...

What does it actually take to be seen as a thought leader? Vince Warnock ran the research — two firms, neuroscientists, the lot — and found 13 things that change how people perceive you. Being a published author came out number one, by a long way. In this episode, Vince breaks down the 7 primary pillars, why the research surprised even him, and how his publishing company helps neurodivergent entre...

Most business owners only think about AI as a way to make more content, faster. The question Mike Montague keeps asking is whether that content is actually doing anything — or just adding to the noise. In this episode of Marketing for SMEs, Jeremy Yang talks with Mike Montague, a 25-year marketing veteran, LinkedIn-published author, and host of the Human First AI Marketing podcast. They cover why...

If you run a small business, you are probably being told you need to be everywhere AI is right now. Get ranked in ChatGPT. Show up in Google's AI overviews. Chase the new thing before your competitors do. It is a lot of noise, and most of it ends with you spending money on something that keeps changing under you. In this episode, Stephan Bajaio explains why he calls chasing LLM rankings fool's gol...

When you're running a small business, storytelling can feel like a luxury you'll get to once the sales are sorted. But the businesses that last tend to build trust long before they ever ask for the sale. In this episode of Marketing for SMEs, Jeremy Yang talks with Linsey Houston of Storytellers Australia about where storytelling actually fits for a small business. They get into the difference bet...

If your website has analytics set up but you've never really known what to do with the data, you're not alone. Most business owners are either ignoring it entirely or looking at the wrong numbers. Philippa Gamse is a web analytics expert with over 20 years in the field and the author of "Website Wealth: A Business Leader's Guide to Driving Real Value from Your Analytics." On this episode of Market...

A lot of tradies have been burned by marketing agencies. Bad SEO promises, no results, money gone. So when someone new pitches them, the wall goes up fast. Wes Towers knows this, and it's shaped how he works. Wes is the founder of Uplift360, a full-stack digital marketing agency specialising in websites, SEO, and online presence for trades, construction, and building materials businesses. On this...

Most SMEs know they should be using AI. The problem is working out where to actually start without buying new software, hiring a consultant, or blowing the budget on something that doesn't stick. Janey Treleaven is the CEO of Intelligence Assist, and she works with small and medium businesses on practical AI adoption. On this episode of Marketing for SMEs with Jeremy Yang, founder of Australian di...

On this episode of Marketing for SMEs, Jeremy Yang from Australian paid advertising agency Digital Goliath talks with Chris Melotti, founder of Melotti Content Media and a 25-year marketing veteran. Chris explains why strategy has to come before tactics, what sufficiency bias does to your marketing when you lean on AI, and how the industry has changed from the Mad Men era to today. The conversatio...

In this episode of the Marketing for SMEs, I sit down with Ruby He CPA and Founder of Ruby Strategic, where we talk about why most AI implementations fail before they start, what it actually takes to build AI that works for your business, and how owning your own data is the moat most business owners are ignoring.