Marketing for SMEs

What would a potential client find if they looked you up today, and would it reflect the experience you actually have? Jeremy Yang joins Ashley Smith, business strategist and founder of Show Your Proof, to discuss the gap between an established professional’s reputation and what people can discover about them online. Ashley draws on 18 years in real estate and industry leadership to explain why ex...

Dima Beseda has been building businesses inside digital economies since he was a teenager. He went from making money inside World of Warcraft to co-founding Overgear, which grew to around $40M ARR. Along the way, he worked hands-on across marketing, product and growth, with influencer marketing becoming a major part of how several of those businesses grew. So when Dima started thinking about what...

I’ve been using EOS in my business for years. The problem is, I eventually Frankensteined it with other systems and turned it into something completely different. Probably more fun, definitely less effective. So I got Murray Smith on the podcast to straighten me out. Murray has implemented EOS across 60+ businesses, and we go straight into the practical stuff: right people/right seats, processes,...

Jay Bourgana has worked across banking, manufacturing, business turnarounds, real estate and acquisitions. Jeremy Yang asks him how he assesses a business that has stopped moving, and what he does once he finds the problem. They discuss how Jay builds a management bench, why he starts earning employees’ trust through small visible improvements, and how the bottleneck limiting a business changes as...

Racheal Blackmore has built her career around understanding how people think, decide and take action. From psychology and interrogation to business ownership and marketing, Racheal shares how understanding human behaviour can help businesses communicate more clearly and build stronger relationships with customers. In this episode, Jeremy and Racheal discuss the psychology behind effective marketin...

Jaryd Krause started buying online businesses in 2014 after several attempts to build his own. He went on to acquire three businesses in three years before helping others assess and purchase businesses themselves. In this episode, Jeremy and Jaryd discuss what makes an online business worth buying, the risks buyers often overlook and when buying may make more sense than starting from scratch. They...

Marketing is one of the largest expenses in many businesses, but there is no universal percentage that every owner should spend. Jeremy Yang speaks with Stephanie Smith, financial strategist and co-owner of New Light Financial Solutions, about how marketing fits within the 16 drivers of revenue, profit and cash flow. They discuss why marketing spend needs to be considered alongside the business’s...

Business owners can outsource their funnels, automation and most of their marketing, but Tanya Brody believes they should still write one email themselves every week. Jeremy Yang speaks with Tanya, a direct-response web copywriter and email marketing consultant, about why weekly nurture emails help potential customers get to know and trust the person behind a business. Tanya explains why asking fo...

Rachel Moore has worked in marketing for 18 years, which means she’s seen Facebook pages, organic social, paid media, outsourcing, startups and now AI all come through. The more interesting part of Rachel’s story is how she has continued adapting as the work itself has changed. She has worked in corporate roles, built businesses, moved into fractional work and now hosts and produces B2B podcasts f...

Kate Engler has spent 30 years in PR and media, and these days she teaches business owners how to get media coverage without relying on a PR agency. I went into this conversation knowing very little about PR, so I wanted to understand what journalists actually look for and why some businesses manage to get coverage while others struggle. We get into: • How business owners can find media angles the...

AI can produce a polished, plausible answer to a problem your business should never have been solving. John Suarez argues that this is where cognitive offloading becomes dangerous: not when AI helps with the work, but when people let it decide what the real problem is. Jeremy Yang speaks with John Suarez, Senior Director, Client Operations at SmartBug Media and co-author of The Marketer’s Manual o...

Hiring offshore staff can reduce employment costs, but the working arrangement around that person can determine whether the relationship succeeds. In this episode of Marketing for SMEs, Jeremy Yang speaks with Dave Liong from VA For Everyone about the problems businesses commonly encounter when outsourcing and how an office-based model can address some of them. Dave explains how VA For Everyone su...

AI has made it easier for almost anyone to produce acceptable marketing. But when every business uses the same tools in the same way, acceptable quickly becomes forgettable. Jeremy Yang speaks with Keith Lauver, Founder and CEO of Ellavator AI, about what Keith calls the “Ministry of Mediocrity”: the pull towards safe, average marketing created by general AI tools. Keith explains why businesses ri...

Many business owners approach branding expecting to hand everything over and receive a finished brand in return. But a branding expert cannot decide what your business stands for without your involvement. Jeremy Yang speaks with Solveig Petch, also known as Petchy, a strategic brandsmith with more than 20 years of experience working at the intersection of business, brand strategy and design. Solve...

Being busy can hide a future sales problem. Many event businesses stop marketing when their teams are fully occupied with delivery. When the busy period ends, they discover that the pipeline has dried up and they need to start again from zero. Jeremy Yang speaks with Dan Charles, founder of Codarity, a growth partner built specifically for B2B event service businesses. Before moving into marketing...

AI can help a small business research ideas, develop products and move faster, but handing over all your critical thinking produces generic work. In this episode of Marketing for SMEs, Jeremy Yang speaks with Tracy Brinkmann, host of The Dark Horse Entrepreneur podcast. Tracy draws on decades of experience across entrepreneurship, corporate marketing, coaching and podcasting to explain where AI ge...

A bigger business does not always create more freedom. Sometimes it creates more expenses, more offers to sell and more work that the founder never wanted. In this episode of Marketing for SMEs, Jeremy Yang speaks with Lydia Lee, creator of the Tiny Business Method and founder of Screw the Cubicle. After building a business with three full-time staff, eight offers and a constant cycle of launches,...

Most advice about creating an offer starts with the target audience, their pain points and what keeps them awake at night. Humaira Akhter believes established business owners need to start somewhere deeper. In this episode of Marketing for SMEs, Jeremy Yang speaks with Humaira, creator of the Genius Offer Blueprint™, about finding the “red thread” that connects your experience, strongest work and...

Feeling uncomfortable on camera is not something you can easily hide. Even a small amount of awkwardness becomes far more noticeable once the video is published. Jeremy Yang speaks with Jenna Oberstein, Founder and Director of ATAG Communication, about helping business owners create social media content that feels natural rather than rehearsed. Jenna explains why she avoids scripts during content...

Most businesses try to generate referrals by asking for them. William “Billy” Sammons builds them by helping local businesses first. In this episode of Marketing for SMEs, Jeremy Yang speaks with Billy, the creator of Live Local Warm Marketing and author of Warm Marketing: The New Currency . Billy explains how creating useful video content for local businesses helped him build trust, form referral...

On this episode of Marketing for SMEs, Jeremy Yang talks with Jevon Le Roux, founder of Keeyu, about why 1 in 5 online shoppers end up calling to ask "where is my order," and what that's costing Australian e-commerce businesses. They also cover: - How a disaster at a $100 million DTC business first exposed the gap between marketing and post-purchase support - The COVID warehouse sale that broke hi...

Jeremy Yang, founder of Digital Goliath, an Australian paid advertising agency, is joined by Kem Tossoun, co-founder of Glitch Cat Club, to talk about how everyday people and small businesses can actually use AI without getting lost in the noise. Kem spent two decades across investment banks, running a global data management office at UBS, before co-founding Glitch Cat Club with Chase Aldridge. Th...

Jeremy Yang, founder of Digital Goliath, an Australian paid advertising agency, sits down with Brett Gailey, Chief Information Security Officer and Senior Director of Security and Compliance at Tia, to clear up the biggest cybersecurity misconceptions small businesses have. Brett breaks down why most people either use AI tools blindly or avoid them entirely, and why neither extreme is right for a...

In this episode of Marketing for SMEs, Jeremy Yang sits down with Rachel Minion, founder of Rockstarr and Moon, to talk about key man risk, and what happens when your business depends on one person who can't be replaced. Rachel walks through five hires that failed before she found what worked, including an offshore hire who couldn't push the business forward, a US-based writer who quietly started...

Jordan Mendoza spent 15 years in corporate property management before building multiple businesses of his own, including a coaching community and an all-in-one platform for entrepreneurs. On this episode, he joins Jeremy Yang to make the case that sales is 90% mental and 10% physical, and that most people lose clients before they even start because they walk in with the wrong energy. They also get...