Marketers Do Coffee

Make LinkedIn carousels people actually read, save, and remember. In this episode, Amy Watts, B2B social strategist and content creator, breaks down actual examples of great brand carousels. She's run social for SaaS startups, audited dozens of brand channels, and now collaborates with B2B companies like HubSpot and Semrush. What makes Amy's approach different: she doesn't treat B2B social as “pro...

Most LinkedIn advice was written for people trying to build an audience. But if you're a solopreneur or consultant, you don't need an audience, you need clients. LinkedIn coach Sara Royf has helped 150+ consultants book discovery calls consistently using a 3-part system she calls the Revenue Routine: an optimized profile, intentional content, and a DM strategy that actually gets replies. In this e...

Stop treating your personal brand like a side project. The people winning on LinkedIn treat it like their #1 growth channel. In this episode, Renee Lynn Frojo, journalist turned brand storytelling strategist, shares how her decade covering startups and San Francisco’s most influential people shaped the way she helps founders uncover the stories and turn them into content that attracts the right cu...

“Stale milk in a beautiful glass.” That’s how Vincent Pierri describes most infographics on LinkedIn. They look great. Nobody saves them. Nobody comes back to them. And reach stays flat. In this episode, Vince Pierri and I dig into why that happens — and what actually makes an infographic go viral. Vince breaks down his 4-part framework: pain point, actionable, less saturated, high density. If any...

If your content isn’t generating business for you, it’s probably not a content issue. It’s your offer and how clear your POV is. In this episode, Nick Bennett and I break down why so many solopreneurs and consultants get stuck at $20K-$50K/month, why custom services become the obstacle to your growth, and how standardizing your offer changes everything. But we also go deeper. Because even the best...

Jillian Richardson is one of LinkedIn's top ghostwriters, and she went viral for telling us all to "get a little weirder" on LinkedIn. In this episode, we do live LinkedIn profile teardowns to show you exactly how to turn your profile into a revenue-generating asset. Most LinkedIn profiles are professionally boring: generic headlines, resume-speak, zero personality. But Jillian prove...

We all know employee posts crush company pages on LinkedIn, getting 12× more engagement. But the real question is, how do you get your team, especially the non-marketers, to actually post? In this episode, Dom Odoguardi, founder of doContent and ex Head of GTM at YC-backed startup Trellis, shares how he built employee-generated content systems that actually stick. → Full show notes and extras: mar...

Good content gets attention in the moment. But when 95% of buyers aren’t ready now, recall is what drives revenue later. In this episode, I sit down with Justyna Ciecierska — positioning strategist and creator of the Marketing Waiting Room™ — to unpack why funnels are dead, why most content gets forgotten, and what actually makes buyers recall you at the moment of need. We cover the two-room model...

Your AI workflows are dialed. Your content calendar’s full. Your LinkedIn posts are sharp. But something still feels… off. In this episode, Ines Lee, Oxford PhD turned content strategist for creators like Ali Abdaal (6M+), Zain Kahn (1M+), and Veritasium (18M+), reveals what it actually takes to scale content without losing your voice. We go deep on: - What it’s really like running content ops for...

You’ve got the logo, the brand colors, the Canva templates. But your design still feels flat. Like it’s blending into the feed instead of turning heads. In this episode, Sarah Hart the founder and creative director at Hart & Co. shows you how to trade pretty-but-passive visuals for branding that actually sells. Sarah breaks down her “visual sales funnel” framework, the psychology behind scroll...

You’re posting smart things. You’re doing the work. But still, your content feels… off. In this episode, Nicole Gottselig, senior content marketer and host of Connect with Purpose, shares how to stop hiding behind polished but forgettable content and start writing like yourself again. From coaching SaaS founders and Olympic teams to publishing 300+ human-first posts by hand, Nicole’s approach is a...

Want to crack organic reach on YouTube to grow your brand Finn McKenty, creator of The Punk Rock MBA (130 million views on YouTube), shares how his videos consistently outperform tech giants like Salesforce and Microsoft using culture-first content and a creator mindset. We explore why most B2B YouTube content fails, how to “niche up” instead of down, and why emotional resonance gets better reach...

Create high-quality social video content from a single interview WITHOUT a full editing team. In this episode, I chat with Riverside.fm’s Head of Community, Kendall Breitman, about how to turn one interview into a month’s worth of engaging video clips for social media. We break down why this matters for B2B marketers: more content, less effort, and higher engagement. ☕️ See highlights from this c...

Is your B2B content truly original—or could it be swapped with a competitor’s without anyone noticing? In this episode of Marketers Do Coffee, I chat with Tim Metz, Head of Marketing & Innovation at Animalz (B2B content marketing agency). We explore how AI is reshaping content marketing and why execution alone is no longer a differentiator. Learn why ideas—not just execution—are now the key to...

Create massive B2B growth without ads or cold outreach. In this episode, Jason Saltzman, Director of Growth at Live Data Technologies, shares how his team scaled revenue by leveraging ecosystem marketing—partnering with top voices like Lenny's Newsletter and Emily Kramer of MKT1 to build trust, create compelling content, and drive organic growth. ☕ Get highlights from this chat and subscribe...

Your brand is already happening. Here’s how to shape it. In this episode, Erica Bonser (co-founder of Fan Club Brands and Head of Content at Animalz) breaks down what most founders get wrong about branding and how to fix it. From strategy to visual identity to implementation, she shares a no-fluff startup branding playbook that actually works. Erica has helped everyone from bootstrapped solopreneu...

Forget vanity metrics. Real growth happens through real relationships, and yes, even on LinkedIn. Lee Densmer, founder of Globia, shares how she built a successful B2B content marketing agency not through viral posts, but by cultivating authentic connections. From navigating layoffs to launching her business, Lee opens up about the systems, strategy, and mindset behind her transition from corporat...