Making a Marketer

Our guest on this episode is captivating! Who better to talk to us about "captivating on command" than the dazzling Stephanie Garcia?  Capturing the attention of an audience or a potential client is a skill that can take people many years to hone. There's a psychology to what people respond to, and Stephanie has it completely dialed-in. "The meaning of communication is the response that you get."...

Our most popular episode up until now was on a similar subject, so we're really happy to have this guest on to revisit it -- but with a big twist! Our guest Danny does a great job of differentiating "chat automation," "messenger marketing," and "chatGPT," and how they work through the sales funnel and beyond. The technology is important, but it's also fundamentally important that we are humanizing...

Twitter has been going through MASS changes since it came under new ownership! #Understatement Our guest on this show is THE preeminent expert on Twitter, so we just had to have her back on the show. She previously was with us on episode 45 to talk about the relevance of the platform, and this time we talk about the latest changes and how to utilize it. We recorded this one LIVE if you'd like to w...

Generative artificial intelligence has made a BIG splash over the past few months! Actually, it made big news with announcements from Google and Microsoft the week we recorded this episode about ChatGPT, in particular (recorded / multicasted on Feb. 9, 2023). "It's not something to be afraid of, but it's certainly something to be aware of. And I think all of us as content creators have a responsib...

We've done a few shows with guests who own and run agencies, and each have a different perspective and story. On this episode we have another motivating agency story for entrepreneurs and WOMEN. An agency that is woman-founded and owned, AND has a focus in a specific ( male-dominated ) industry is super inspirational. From a "we didn't even have a computer" start, to being a full-scale branding, P...

Is TikTok just for the kids? Or will your grandparents be taking over the platform? Our guest on this show illuminates all the ways TikTok can be used to drive community through short-form content. We discuss the vibe on TikTok and how Instagram Reels and TT are different in the type of creator and how the videos are created. People are more collaborative and connected on TT than just about any ot...

There are many ways to record a podcast. And now there is a newly minted way that you can both record your podcast and video record / broadcast the show in a new way too! Well, not new-new, but for sure there are some unique features we talk about. Our guest on this one gives us great tips for preparing for a clean show, how you can pre-record a live video broadcast, whether there is a "green room...

Everyone has a personal brand! And everyone who talks about personal branding approaches it in a different way. What is a personal brand? "I like to think of it as the version of you that lives in other people's heads." Our guest on this episode gives us many examples of what she has done to create, develop, and hone her own personal branding over the years. We can learn a lot from this pro who ha...

Google Analytics is a beast that is being transformed! Google's Universal Analytics is becoming GA4. Well, for some it already is, but for others who were not ready for the transition, they provided a reprieve until summer of '23! Our guest on this episode is already using GA4 and does an amazing job of helping us understand what it is, why the changes, and how to look at things through the transi...

We have talked before about how marketing, sales, and customer experience should work together, rather than in silos... But we have never had a guest explain there is an actual framework and strategy around this called "Revenue Operations" (Rev Ops). Having alignment of sales, marketing, and customer success across the FULL customer lifecycle is a way to be more efficient across all departments, a...

What happens when two podcasters join two podcasters in a combined show collaboration marketing round table? Crazy awesomeness ensues!! We wanted to have Jeff Sieh and Grace Duffy from " Social Media News Live " on our show to talk about how they consistently do a weekly live broadcast that becomes a podcast. And they wanted to have us on to discuss the latest crazy marketing news... So we did it...

The "Fear of Missing Out" - or FOMO - is a real thing. Our guest on this one talks about FOMO being a good thing! She has made it her mission to help businesses create FOMO to drive brand and product awareness and event attendance. She and Jen talk about how you can actually help drive buzz and awareness by using the hashtag even if you aren't in person at an event. Showcasing products by creating...

Our guest on this one is close to our host in more ways than one! Lindsey Bowshier is president of a media company she is part owner of, and through years of being part of a growing agency, she and her team have implemented “traction” and the “ Entrepreneurial Operating System (EOS) .” She shares what that is and how her agency is using it successfully. Her agency Tribute Media is also a HubSpot a...

If there ever were two rockstars of live streaming on Amazon, these are the guys! We learn how Amazon live streaming works and we discuss strategies for making it work as part of a portfolio. Chris and Jim believe in having several streams of income. While they are fully invested in this thing that IS Amazon, they know things can change very quickly with the different platforms we use, so it's als...

As we embark on a new season - Season 6 - we re-visit with guests from the previous season. This is part two with some of our amazing guests! We revisit their episodes and ask them one BIG question... This time the question is "What's the number one business lesson you've learned since March of 2020?" Our guests are amazing humans (if we do say so ourselves!), and this gives you a taste of that--y...

We are officially into SEASON 6, friends! This moment isn't something we envisioned when we got going with this show in 2017, but we are so happy to be here, and that so many people are listening because they're getting value from each and every conversation. On our reunion shows (2-parts!), we invite the previous season's guests back and revisit their episodes. We also ask them one BIG question.....

On this final episode of season five(!) we take a look under the hood of the impact events can have in a different way than we have previously. Chief Nation is a UK-based agency that has made connecting people through events their mission. It turns out intimate events (both online and in person) where you have all the right people "in the room" is very effective for building relationships and driv...

A podcaster chats with a podcaster about podcasting! The guest on this episode is an OG. As someone with a podcast about marketing, I actually get more questions about podcasting than about marketing! One of the very first pods I ever listened to was this guest's event industry show called Meetings Podcast . I know him because we were also industry colleagues and he shares with us how he got start...

Some shows are more "soft" than others in terms of tactics our listeners will take away. This show IS one of those where we get some "softer" tactics to use in our day-to-day lives, which -- as we discuss -- also affects our professional lives. They are intertwined! We all need some sunshine in our lives and our guest on this one is that -- sunshine, personified. She shares why it's important to b...

We are always the ones interviewing, so on this one co-host Jen Cole got to be the guest! Jen is a consummate community-builder and marketing professional. We talked about her career path, what this podcast has taught her as a professional, how it is to have the role of social media manager, and so much more. Get to know Jen in a different way than you have before! Her guest wish list she shared i...

We have said it before and we will say it again - video is HOT! Video has also gone through an evolution, and our guest on this episode has had his finger on the pulse of video strategies for a long time. Rob Balasabas talks through where we've been and where he thinks we're going with video and some really solid strategies we should look at. It's a fun convo - we would love to know what you think...

My solo shows have been quite popular and work well with my schedule (having to schedule just me!), so this is the third and final one of those in season five. Every Monday, with one exception since February 8th of 2021, I have posted a “Monday Musing.” These musings are typically a story that include what I see as a business lesson. Sometimes they are just about something interesting intended to...

Exploring different ways we can approach writing vs just shooting from the hip is something we can all do to improve our content. Our guest on this episode has such a clever way of pulling content from where you wouldn't consider. Not only that, but her business name and the way she approaches strategy with her clients involves a sports reference! Such an interesting way and, of course, Megan alwa...

We all have flaws. Have you considered you could turn them into your super powers? Our guest on this episode will help us understand how to turn those flaws around! Our flaws can ALSO help create stories, and Rain has made it his mission to help people tell great stories. This is a different look at communication and finding that story, in addition to helping us reframe those limiting beliefs. Tur...

When someone this important agrees to be your 100th episode guest, you record whenever she is available! Jen and Megan were beyond delighted when THE content marketing maven Ann Handley agreed to be on 100. (We might have fan-girled just a little!) Can you believe she used to think writing was boring? For real.   She went from thinking she had to write about herself to writing stories about things...