Loyalty builders

Hey everyone! This time we're discussing loyalty software integrations. Specifically, moving past out-of-the-box limitations. Initially, at the RFP phase, out-of-the-box integrations sound like a dream. But if you have a complex tech stack and use case scenarios, they are not enough. The goal of this episode is to address integration challenges and discuss the benefits of adopting a composable...

This is the second part of our discussion with Chadi Alabbassy, Loyalty & Partnerships Manager at Raqtan Group. The goal of this episode is to share expert knowledge and tips from a B2B ecommerce loyalty professional. In this episode you’ll get Chadi’s advice on: how to build a successful ecommerce loyalty program how to make sure that your loyalty program fits into the overall business strate...

This time we're discussing how to grow a B2B ecommerce business with a loyalty program. The goal of this episode is to share expert knowledge and tips from a B2B ecommerce loyalty professional. And our guest is Chadi Alabbassy, Loyalty & Partnerships Manager at Raqtan Group. Chadi is in charge of Rowad, a customer loyalty program for ekuep, the largest online restaurant and cafe equipment...

Mando-Connect, in partnership with YouGov, recently published a white paper titled “Understanding Loyalty in Europe.” It’s packed with data, insights, and case studies from: Canon Club Oracle Red Bull Racing Paddock Matas There’s also a contribution from our own expert, Paweł Dziadkowiec, covering the Polish market. The goal of this episode is to share findings from the European Loyalty White Pape...

This is the second part of the interview with Geoffrey Schiavon, Head of Marketing & Client Success and Jonas Minke, Head of Product at dacadoo. The goal of this episode is to share real-life use cases to help you design and Implement loyalty and gamification mechanics to drive business results. In the second part we explore: different gamification mechanics real-life use cases and share advic...

This time I’m so excited, because we're discussing successful strategies for acquiring, engaging, and retaining customers with our own customers! The goal of this episode is to share real-life use cases to help you design and Implement loyalty and gamification mechanics to drive business results. Here’s what we discuss in the episode: acquiring, engaging, and retaining customers with gamificat...

In this episode, we're discussing loyalty tech in the fuel retail industry and the reasons for transitioning from monolithic software to a modern composable approach. The goal of this episode is to inspire fuel retailers to adopt composable technology by showcasing the opportunities it offers. Our guest is Łukasz Słoniewski, CEO at Omnivy and an expert in implementing and integrating loyalty t...

This is the second part of our discussion with Thomas Rypens, Direct to Consumer Director at Club Brugge. This part is co-hosted by Hubert Świątkowski - our expert in fan engagement and loyalty in sports. In this episode Thomas covers: the key performance indicators his team uses to learn and grow technology that opens the team towards innovation the future trends in fan engagement. Connect with u...

This time we’re discussing building fan engagement for a love brand. A sports club. A football club that happens to be one of the most innovative companies I know. Can you guess which one it is? … That’s right! you guessed it … it’s Club Brugge! The goal of this episode is to show you how to align a business around customer experience and use technology to innovate and constantly improve results....

The goal of this episode is to inspire you to build a feedback loop between your loyalty program and data models in order to build a complete omnichannel view of the customer journey. As Daniel said: “It’s not magic, it’s engineering” Here’s what we discuss in the episode: How to use loyalty programs to enrich ecommerce data Suggestions for businesses who want to transform into data-driven busines...

Customer activation in loyalty programs refers to the strategies and tactics used to encourage members of a loyalty program to take the first few steps that engage them more deeply with the brand or product. In the blog titled: Customer activation: how to enhance brand stickiness among loyalty program members? We explain the art and science of enhancing brand stickiness among loyalty program membe...

Here’s the audio version of the blog explaining the expert-tested metrics for a successful loyalty program. From switching ratio, NPS, and enrollment rate to upsell or participation rate, we've put together nine essential loyalty program metrics so that you can measure your scheme and follow best-practice guidelines. Listen to this podcast to learn about: Daily, short-term, and long-term metri...

Here’s the audio version of the blog exploring how businesses can easily extend their product with a wide range of white-label loyalty features and enjoy the benefits offered by the API-first approach. Listen to this podcast to learn: How to engage today’s customers The features to build and the features to buy Adding features with the API-first approach How Ugami extended their fintech product wi...

Here’s the audio version of the blog explaining how to speed up loyalty program development with MACH (Microservices, API-first, Cloud-native, Headless) system architecture. Here’s what you’ll learn from this podcast: How MACH is about to reshape the loyalty program development Drawbacks of monoliths Which businesses should choose MACH technology as a default option Why personalization is crucial...

We have used AI to repurpose this guide for CMOs, CEOs, and CTOs on how to choose a loyalty platform provider. What you will learn from the podcast: What a loyalty service provider is Different loyalty platform providers available in the market How to choose a loyalty platform Read the article on the blog Connect with us: Irek: https://www.linkedin.com/in/iklimczak/ Open Loyalty: https://www.openl...

We have used AI to create this audio version of the blog describing the cost of creating a fully personalized loyalty platform from scratch is often higher than you think. Here’s what you’ll learn from this podcast: 12 cost categories when developing a bespoke loyalty program The Total Cost of Ownership in numbers Bespoke loyalty program cost vs. Customer loyalty ⁠Read the article on the blog⁠ Con...

We have used AI to create this audio version of the executive summary of the Loyalty Trends 2024 report. Here’s what you’ll learn from the executive summary: 🏆 Goals and challenges 💰 Short-term investments in 2024 📈 Long-term investments for the next 3 years 🤝 The best loyalty programs 🛠️ Loyalty programs as a crucial tool for navigating the upcoming recession 🦾 The role of AI in loyalty prog...

We have used AI to repurpose a blog article from our partners at Otto Group Solution Provider on How to integrate an API-first loyalty engine with your tech stack. What you will learn from the article: When API-first loyalty engine like Open Loyalty is a good fit What to remember when integrating an API-first loyalty engine How the loyalty engine fits into the bigger picture of system architecture...

We’re back with some great content ideas and I wanted to let you know what you can expect on the podcast in the coming months. I hope you’ll enjoy the new content. Thanks for listening and being a part of this community. Connect with us: Contact: ⁠podcast@openloyalty.io⁠ Irek: https://www.linkedin.com/in/iklimczak/ Open Loyalty: https://www.openloyalty.io/ The Loyalty builders podcast: https://www...

The goal of this episode is to help you understand the challenges and opportunities for building a great marketing tech stack in 2024. In this episode we cover: The role of marketing technology in FinTech The characteristics of the FinTech industry Frameworks to understand business and technology needs Frameworks: EventStorming: https://www.eventstorming.com/ AWS Well-Architected Framework: https:...

In this episode we’re discussing the 2nd Edition of 'Loyalty Programs: The Complete Guide' with the author, Philip Shelper, who happens to be the very first guest of our podcast. Loyalty Programs: The Complete Guide is the most comprehensive book on loyalty programs on the planet. It combines a wide range of academic research, loyalty psychology and industry expertise to deliver a truly gl...

This episode is special because we're discussing 'Blind Loyalty: 101 LOYALTY CONCEPTS RADICALLY SIMPLIFIED' with the author, Amanda Cromhout—a book on loyalty that I highly recommend reading. The goal of this episode is to provide you with a handful of insights from the author, inspire you to buy a copy, and support the Blind Loyalty Trust. In this episode we cover: Who the book is for...

Today, we're diving into how business managers should understand and approach customer loyalty. The goal of this episode is to provide insights into loyalty elements that engage consumers and drive results. Our guest for today is Emily Ong, a business and product loyalty leader with over two decades of experience in customer-facing businesses. In this episode we cover: Customer loyalty from a...

Today, we're discussing the humans behind loyalty initiatives and touching on the build vs. buy loyalty technology dilemma. The goal of this episode is to provide you with action steps to set the right goal for your loyalty initiative before you choose the right technology to support it. In this episode we cover: Action steps for aligning people around loyalty goals Blueprint for understanding...

In a bustling metropolis, Jason had diligently prepared an offer for the new edition of the annually issued, printed reward catalog for customers. This year's catalog featured an array of enticing deals, with partners from all corners joining in. However, just 2 months post-launch, an urgent call from one of the partners disrupted Jason's day. They'd miscalculated their offer. While th...