Softway
Love as a Strategy
A podcast that brings humanity to the workplace. Each episode of LAAS busts the doors off topics that most business leaders shy away from in the workplace. Ready to have important conversations to drive real change in your organization? It starts with love. Let us show you how.
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Episodios
S2E014 - Love as a Powerful Imperfection Strategy with Kevin Voisin 28.10.2026 28:49
In this episode of Love as a Strategy, host Jeff Ma sits down with Coach Kevin Voisin, a mindset coach, TEDx speaker and "coach of coaches" who has worked with more than 40,000 people through live events and coaching calls. Kevin shares his philosophy of "powerful imperfection": perfection is like the horizon, useful for navigating but never a place you arrive. He opens up about the book manuscrip...
S2E013 - Love as a Behavioral Insight Strategy with Leon Morales 08.10.2026 25:52
In this episode of Love as a Strategy , host Jeff Ma sits down with Leon Morales, President and Chief Energy Officer at DNA Behavior International. Leon is a U.S. Air Force veteran with a long corporate career in finance, technology and operations at Cox Communications. He explains why psychological safety starts with knowing your natural strengths. He also tells the story of a 30-person universit...
S2E012 - Love as a Service-Centric Strategy with Vasanthan Ramakrishnan 20.08.2026 25:05
In this episode, we sit down with Vasanthan "Vas" Ramakrishnan—entrepreneur, technologist, human rights advocate, and founder of Ascent HSI Advisory Partners. Vas shares his personal journey as a first-generation immigrant to the US, reflecting on how overcoming major hardships—including a life-altering car accident, job loss during the pandemic, and complex visa obstacles—shaped his res...
S2E011 - Love as a Relationship Strategy with Alexis Dennard 06.08.2026 24:59
In this episode of Love as a Strategy , we welcome a dynamic people-first corporate leader, Alexis Dennard, to discuss how bringing humanity, empathy, and authenticity into the workplace can transform organizational culture. With over 25 years of experience leading complex, large-scale supply chain operations, Alexis shares her unique "relationship-first" leadership philosophy, emphasizi...
S2E010 - Love as a Difficult Conversation Strategy with Bruce Mayhew 23.07.2026 26:19
In this episode of Love as a Strategy , host Jeff Ma sits down with veteran leadership coach Bruce Mayhew to dismantle the fear surrounding difficult conversations. Drawing on insights from his new book, The Path of an Inspired Leader , Bruce explains why these moments aren't about conflict—they are about vulnerability, trust, and aligning expectations long before the pressure hits. Join us as...
S2E009 - Love as an Accountability Strategy with Patrick Lyons and Patsy Feeman 28.05.2026 26:09
In this episode of Love as a Strategy, host Jeff Ma talks with leadership experts Patrick Lyons and Patsy Feeman of The Lyons Group about reframing the frustrating issue of accountability. Patrick argues that accountability is a "mirror," not a hammer, stressing that leaders cannot hold people accountable—each person must hold him or herself accountable. Instead, a powerful strategy is f...
S2E008 - Love as a Third Element Strategy with Randy Lyman 12.05.2026 25:01
In this episode, we speak with Randy Lyman, a physicist, multi-time founder, and author of The Third Element , to explore how leaders can find clarity and fulfillment by embracing emotional awareness instead of choosing between logic and empathy. Randy shares his personal journey from a strictly "left-brain" leader to one who centers on the "Third Element"—our emotions—explaini...
S2E007 - Love as a Transformational Strategy with Matt Marcotte 29.04.2026 23:27
In this episode we sit down with leadership coach and C-suite veteran Matt Marcotte (Apple, Salesforce, Gap) to explore how to truly unleash human potential. Matt challenges conventional organizational thinking by arguing that humans are wired to lead with Heart, Head, and Hands—feeling first, thinking second, and acting third. Discover why leading with emotion inspires true transformation in a wa...
S2E006 - Love as a Change Strategy with Brad Fideli 16.04.2026 27:17
In this episode, Jeff Ma talks with Brad Fideli, Director of HR at NTN Bearing Corporation, about the often-overlooked "people element" of large-scale organizational transitions. Using his company’s recent headquarters relocation as a case study, Brad explains how to move beyond stagnant email blasts by "bringing communications to life" through interactive samples, floorplan sk...
S2E005 - Love as a 100% Responsibility with Blake D. Bauer 01.04.2026 29:04
Leaders, stop the blame game. Host Jeff Ma welcomes executive coach and international bestselling author of You Were Not Born to Suffer , Blake D. Bauer, to discuss a radical approach to leadership and change: taking 100% personal responsibility . Blake explains how this shift—away from blame and toward a solution-minded approach—is the key to strengthening mental health, crushing burnout, and ach...
S2E004 - Love as an Olympic Strategy with Jane Figueiredo 12.03.2026 25:19
In this episode, we sit down with two-time Olympic champion coach Jane Figueiredo to explore how a strategy of love, compassion, and empathy drives success in high-stakes environments, from Olympic diving to the world of business. Jane shares powerful stories of navigating preparation, consistency, devastating setbacks, and the difficult but necessary process of change throughout her career.
S2E003 - Love as a Health Strategy with Jeff Tkach 27.02.2026 22:47
In this episode of "Love as a Strategy," we talk with Jeff Tkach, CEO of the Rodale Institute. Discover the secret to human health hidden right beneath our feet, the connection between "healthy soil, healthy food, and healthy people," and why Jeff believes every human is being called to a metaphorical "return to the farm." Plus, get the inside story on his personal he...
S2E002 - Love as a Maven Strategy with Andrea Wanerstrand 11.02.2026 24:21
In this episode, we talk with leadership strategist Andrea Wanerstrand, founder of A3 Culture Lab, about how to navigate the relentless speed of change in business. Andrea unpacks her Mindset Maven Method (M.A.V.E.N.) —a framework for building confidence, embracing ambiguity with curiosity , and showing up as your most authentic self. Learn how leading with humanity can transform large-scale organ...
S2E001 - Love as a Change Strategy with Pinaki Kathiari 22.01.2026 28:27
Join host Jeff Ma as he welcomes Pinaki Kathiari, CEO of Local Wisdom and co-host of the podcast Why does it feel so wrong to be human at work? , for a deep dive into Love as a Change Strategy . In this candid conversation, Jeff and Pinaki explore the discomfort of change, the necessity of putting people first in any transformation, and how concepts like love and care are essential for buildin...
197. Love as a Showing Up Strategy with Chris Field 18.11.2025 26:06
In this powerful final episode of the current season of "Love as a Business Strategy," guest Chris Field—founder of Mercy Project, author, and serial disruptor—discusses how he injects humanity and love into every facet of his boundary-breaking career. Chris shares his personal philosophy centered on ensuring his life "mattered," candidly explores the need to reconcile one's "money story" and unti...
196. Love as a Classroom Strategy with Dr. John Sanchez 30.09.2025 23:32
What does it truly take to prepare the business leaders of tomorrow? In this episode, Dr. John Sanchez, an award-winning professor at Texas A&M's Mays Business School, unveils his secret weapon: Love. He'll share his experiences and challenge the conventional wisdom of what it means to be a leader of character.
195. Love as a Healthcare Strategy with Geoffrey Smith 07.08.2025 28:48
What if love wasn’t soft, but systemic? In a world where employee engagement is treated like an annual event, healthcare strategist Geoffrey Smith challenges us to reimagine it as a daily act of care. This episode is a call to shift—from compliance to compassion, from processes to presence, from metrics to meaning. within ourselves. More on Geoffrey here: https://mo-mentsofexperience.com/
194. Love as a Human Connection Strategy with Stuart Knight 24.07.2025 28:57
What if real connection wasn’t about what you think, but how you feel? In this episode, Stuart Knight dismantlaes surface-level communication and shows us how to move from mind-to-mind chatter to heart-to-heart meaning—at work, at home, and within ourselves.http://humanconnectiongroup.comFollow Stuart on IG: stuartsknight
193. Love as a Belonging Strategy with Claudia Cardozo 09.07.2025 31:09
Tune in to a heartfelt conversation with Claudia Cardozo on redefining belonging through love and self-awareness. Discover how compassionate leadership begins with the relationship you have with yourself. From surviving to thriving—learn how presence, purpose, and inner healing shape truly inclusive cultures. More of Claudia : http://innatefive.com http://loveisthepath.org
192. Love as a Business Strategy with Lummus Technology 26.06.2025 26:54
What happens when a CEO puts people before process—at every level of the org? Leon De Bruyn, President & CEO of Lummus Technology, shares how culture transformation, radical empathy, and bold leadership helped double revenue in four years. A powerful conversation on replacing fear with trust, and hierarchy with humanity—this one’s a must-listen.
191. Love as a Conflict Strategy with Dan Tocchini 12.06.2025 25:36
his episode isn't just about managing conflict; it's about leveraging it as a dynamic force for deepening relationships, fostering courage, and driving undeniable growth. Dan and Jeff challenge you to run into the storm of conflict, not away from it, recognizing that delaying difficult conversations only amplifies the pain. If you're ready to embrace the "hard" now for a exponentially bette...
190. Love as a Playful Strategy with Trisha Choi 02.06.2025 24:22
Discover how Trisha Choi transforms leadership through play, vulnerability, and love — inspiring us to reconnect with our authentic selves. From hospital halls to healing spaces, her journey redefines success with joy, humanity, and heart. Give it a listen and feel the shift! https://www.bahaykuboretreat.com/
189. Love as a Servant Leadership Strategy with John Frey 15.05.2025 22:53
When teams fail, it’s rarely the process—it’s the people. In this powerful episode, Dr. John Frey reveals how servant leadership, love, and humility fuel high-performing teams in both life-saving volunteer squads and global tech environments. If you’ve ever questioned whether humanity belongs in leadership, this conversation will change your mind.
188. Love as a Connection Strategy with Bodhi Aldridge 05.05.2025 23:58
n this powerful conversation, Bodhi Aldridge reveals how integrating masculine and feminine energies transforms leadership—masculine energy provides direction and structure while feminine energy fosters connection and creativity, both essential for business success. Leaders who balance both energies create psychological safety where innovation thrives. Listen in!
187. Love as a Leadership Strategy with Tim Lupinacci 20.04.2025 26:33
In a world obsessed with metrics, what if the key to business success was something more... human? Jeff Ma dives into conversation with Tim Lupinacci, CEO at Baker Donelson regarding a human-centered approach as a powerful driver of success.
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