Life in Programmatic Digital Out-of-Home

In this episode of Life in Programmatic DOOH, Justin Pearse, Editor, New Digital Age and Mark Halliday, Director of Programmatic DOOH discuss highlights from JCDecaux's recent Programmatic DOOH Live Awards, in association with New Digital Age. Listen to hear why these awards matter, how they differ from other media awards, and - perhaps most excitingly - which campaigns stood out as truly best in...

To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Philippa Evans, Head of Programmatic Operations at JCDecaux is joined by one of...

To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Mark Halliday, Director of Programmatic at JCDecaux is joined by one of the dis...

With airport passenger numbers back at record-breaking levels, and programmatic DOOH (pDOOH) forecast to account for 16% of OOH ad spend in 2027 (up from ~5% in 2023) now is the perfect opportunity for brands to embrace pDOOH in airport environments. To help better understand the potential of this powerful combination, Mark Halliday, Director of Programmatic at JCDecaux spoke to Albert Jones, Head...

To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Jon Mundy, Associate Director – Programmatic at JCDecaux is joined by one of th...

To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Jon Mundy, Associate Director – Programmatic at JCDecaux is joined by one of th...

Season five of the Life in Programmatic DOOH (pDOOH) podcast kicks off with Imogen Nightingale, Senior Consultant at research and strategy agency MTM and Mark Halliday, Director of Programmatic, JCDecaux, discussing the findings from our latest collaborative qualitative research that has identified seven key principles that, when followed, result in successful pDOOH campaigns. Read the white paper...

In the season four finale of the Life in Programmatic DOOH podcast, members of the JCDecaux Programmatic team discuss their favourite campaigns of 2024. Tune in to hear how brands such as Eurostar, Regatta, Boots, and OVO leveraged the power of programmatic to achieve scale and precision in strategic and creative ways. Hosted on Acast. See acast.com/privacy for more information.

Today, more than 90% of advertisers are partnering with retailers to reach existing and prospective consumers. However, there is more to retail media than online advertising and programmatic DOOH (pDOOH) is emerging as a powerful channel within the broader retail media ecosystem. The challenge for many marketers is how to most effectively define and manage retail media campaigns across all touchpo...

From receiving a brief to measuring campaign performance and everything in between with Jennifer Richards, Group Sales Director, Hawk and Aaron Gautier-Lamb, Senior Digital Media Director, UM Central, hosted by Dave Mullan, Account Director – Programmatic, JCDecaux UK. In this episode of Life in Programmatic DOOH we delve into the agency and demand-side platform perspectives on audience planning,...

The programmatic advertising ecosystem is fragmented and continually evolving which can present challenges for marketers looking to achieve the optimal media mix. In this episode of Life in Programmatic DOOH Amanda Robertson, Programmatic Account Director, Numodo, and Dan Ward, Programmatic Account Director, Numodo talk to Dave Mullan, Account Director – Programmatic, JCDecaux UK about their exper...

JCDecaux has recently partnered with ExchangeWire to produce a definitive guide to programmatic DOOH (pDOOH) featuring eight case studies from brands including Lucozade, Maltesers, Dell, and Costa. In this episode of Life in Programmatic DOOH, Philippa Evans, Head of Programmatic Operations at JCDecaux UK is joined by John Still, Head of Content at ExchangeWire to discuss the many proven benefits...

New research from leading premium global supply-side platform (SSP) VIOOH, JCDecaux’s SSP partner, reveals that UK advertisers have strongly embraced programmatic DOOH. In the past 12 months, half (47%) of all DOOH campaigns bought by participants in the research were always or usually exclusively programmatic. Furthermore, investment in pDOOH is set for substantial growth, with research participa...

DMEXCO is one of the biggest events dedicated to digital marketing, and for many years, it has served as a key meeting place for key players in the industry. This year the atmosphere was as vibrant as ever and the agenda was packed with insightful content covering all the usual themes but with a big focus on retail media, sustainability, AI, and data-driven but cookie-free targeting. In this episo...

In this episode of Life in Programmatic DOOH, Dom Kozak is joined by JCDecaux UK's new Director of Programmatic, Mark Halliday. The pair discuss the latest trends in programmatic DOOH (pDOOH) and how to overcome misconceptions about the channel. Mark shares his experiences as a Chief Data Officer agency-side and the reasons behind his return to pDOOH. Meanwhile, Dom shares his take on the rapid gr...

Over the years there’s been a lot of talk about in-housing, especially programmatic channels. In this episode of Life in Programmatic DOOH, our Associate Director – Programmatic, Jon Mundy is joined by Dan Larden, Head of Media at ISBA to unpick what it is that drives the longevity of the in-housing conversation, current trends, benefits, and what media owners can do to support brands that choose...

  For many brands, online sales offer advantages compared to traditional in-store – e.g. lower cost of sale, deeper customer insights, and re-marketing opportunities. But pivoting to a digital-first sales strategy can be challenging when your target audience is used to buying your products in-store. In this episode of Life in Programmatic Digital Out-of-Home, Gordon Bonifacio, Head of Sales a...

Incorporating programmatic DOOH (pDOOH) into omnichannel campaigns has opened many marketers’ eyes to the potential to use location data and targeting to improve the performance of omnichannel programmatic campaigns. In this episode of Life in Programmatic DOOH, James Trott, Senior Director of Global Addressable Media at Coca-Cola explains the reasons why location data should be programmatic marke...

Flow City is a demand-side platform (DSP) that enables brands to seamlessly add programmatic digital out-of-home (pDOOH) to their media mix alongside channels such as display, social, mobile, and video. In this episode of Life in Programmatic DOOH, Flow City’s Co-Founder Dagny Lacka explains to Jon Mundy, Associate Director – Programmatic at JCDecaux, how digital-first beauty and healthcare brand...

Skyrise, an audience design and targeting platform, in partnership with independent media agency JAA and The Woodland Trust, won Best Integrated pDOOH Campaign at the JCDecaux Programmatic DOOH Live Awards 2024. In this episode of Life in pDOOH, Mark Burton, Business Director at Skyrise joins Philippa Evans, Associate Director, JCDecaux to dive into the strategy behind the campaign.   Ho...

This episode of Life in Programmatic DOOH sees the hosts of the JCDecaux Programmatic DOOH Live Awards Dom Kozak, Head of Programmatic at JCDecaux UK and Justin Pearse, Editor, New Digital Age reunite to discuss the highlights of the awards and what's in store for 2025! The dynamic pair relive some of the most memorable presentations focussing on themes including the intersection of technology and...

In this episode of Life in Programmatic DOOH, Dallas Wiles, Co-CEO at JCDecaux UK joins host Dom Kozak, Head of Programmatic, JCDecaux UK to discuss the impact the introduction of programmatic capabilities has had on JCDecaux UK's business over the past five years. During this exclusive interview, Dallas shares insights from early conversations about programmatic DOOH with brands and agencies, how...

In the first episode of season three of the Life in Programmatic DOOH, JCDecaux UK’s Head of Programmatic Dom Kozak is once again joined by Carrie Condino, B2B Research Director at MTM to discuss the findings of our latest research into how marketers in the UK are using programmatic DOOH (pDOOH). Titled A Tale of Evolution, the research charts the changes in the ways in which brands and agencies i...

In the season 2 finale, JCDecaux's UK Programmatic Team share their favourite ads of 2023. Hosted on Acast. See acast.com/privacy for more information.

Location-based targeting has always been big in out of home advertising but somewhat overlooked in other digital channels – until now. In this episode of Life in Programmatic DOOH, Matt Hamill, UK Sales Director, TapTap Digital delves into the location-based strategy behind several of the predictive advertising platform’s recent cross-channel campaigns. Hosted by Philippa Evans, Associate Director...