Liberatory Business with Simone Seol

In the planning stage my new course, Ancestral Wealth, I told my mom that we'd be selling it for $460.  Her next words to me were — no joke — " That's an embarrassment."  Um. Excuse me. What? What followed was a conversation that cracked my brain open  —  about accessibility, investment, transformation, and the uncomfortable truths I'd been avoiding.  Listen. --- Ancestral...

You can have the most beautiful vision for change — but without material resources, your vision can't go very far.  Dr. Joey Liu and I chat about why good-hearted people have been systematically kept away from money, and what becomes possible when we step into our power as stewards of capital. Listen to hear more about: Why scarcity is a lie... there's actually a f*ck ton of money in the...

When you know who dreamed of you, who sacrificed for you, who cleared the path for your existence — it becomes impossible to feel small.  I'm inviting you to join me and Dr. Joey Liu for a conversation about why ancestral communion is essential decolonization work — and why remembering where you come from gives you a depth of power that nothing else can replace. Listen to hear more about: The...

You're making offers for your thing — your program, your membership, your product — and wondering why people aren't buying. Here's what's probably happening: you're only selling the "big sell" and skipping the "small sells." In this episode, you'll learn about: The five things people have to believe before they'll click your buy button — and w...

So many of us are actually scared right now — for ourselves, our loved ones and neighbors. So many are asking: “What can I do?”  In this episode, Rashida Bonds and I offer the answer. We’re talking about simple acts of care as the most powerful weapon of resistance.  Listen to hear more about: Reasons to feel hopeful in this moment in history How the people in power have always used the same playb...

I'm celebrating Chuseok — one of Korea's biggest holidays — and I'm inviting you to join me, because the thousand-year-old wisdom at the heart of this tradition has never been more urgent. In a world that tells us that "self-made" is a real thing, that we're separate from nature, and that texts and FaceTime are enough, Chuseok whispers a different truth. And it might...

Episode 38: The “Spiritual”-to-MAGA Pipeline: Why Colonized Spirituality Leads to Fascism How do people who speak of love, light, and unity end up parroting authoritarianism, white supremacy, and fascism? In this powerful and deeply needed episode of Liberatory Business , Simone Seol unpacks what she calls the “Spiritual-to-MAGA Pipeline” — the hidden patterns that transform colonized spirituality...

Back in March 2025, I recorded a raw and intimate conversation in Finland with my  friend Danny Lim, the preeminent life coach and coach trainer of Singapore.  In this episode, we talk about: Why I share from oozing wounds, not healed scars — and why I don't believe in the idea of "oversharing"  My time in the "void" where I lost all clarity and thought I might never get i...

Capitalism is so entrenched in our world, it's hard to think of business, money, and wealth outside of it. And yet, capitalism is extremely new to human history — even the history of human commerce. Commerce that connected and enriched humanity, as opposed to exploit and extract, has existed for thousands of years before capitalism. And it's time for us to reclaim and re-create what comm...

Who cares if you've made millions of dollars and helped thousands of people... if you have no one you trust to pick up the phone at 2 AM when your world is falling apart?  We live in an individualistic, "mind your own business" culture that has created in widespread deep loneliness, and "connection for sale." I'm sharing my personal practice of changing this culture:...

Millionaire. Billionaire. These words get thrown around like they're similar, but they're far from the same.  One is disastrous for the health of local economies, and the other is not. Listen to hear more about: What I learned from the Official Historian of the City of Detroit about the former wealth built by hundreds of Black business owners - which were destroyed The difference in the...

If you've been searching everywhere for hope — in politics, business, self-development — only to find yourself more discouraged than when you started, this episode is for you.  The surprising thing is that conventional ideas about hope might actually be keeping us trapped in the very systems we need hope to escape from. In this episode, we'll explore: Why conventional ideas about hope wi...

In this final episode of our series on finding your people, we explore why slow growth is the only real growth — and why the obsession with speed is actually working against your long-term success. In this episode, you'll learn about: Why the Charlie Munger/Warren Buffett investment philosophy applies directly to online business growth The hidden costs of chasing shortcuts — and how they actu...

In the third episode of our 3-part series on finding your people, we explore why marketing is actually an art form, not just a business strategy — and why this shift  might change everything about how you attract the right people to your work. In this episode, you'll learn about: Why memorable marketing comes from creative vision -- and how to let your artistry lead your strategy Four paradig...

You've probably heard this advice a million times: "give value."  Offer something helpful, useful, desirable... so that you can build trust, establish authority, and strengthen relationships. Sounds good, right? Well, weirdly enough, this popular advice might just be exactly what's keeping your people from finding you. Listen to this episode to explore: Why the ubiquity of &quo...

Let me help you find your people online (Worksheet included below!) The biggest mistake I see people making? Talking too much about your work — and not enough about the human being YOU are. This is a huge mistake... but it's one you can fix!  Stop hiding behind "professional" content (e.g. your expertise, frameworks, tips and tricks) and give people a chance to find out: do I actual...

The promise of "personal branding" has become gospel in online business circles. Build your brand, they say. Package yourself for maximum market appeal. But what if this entire approach is not just wrong, but actively harmful to both your business and your humanity? Listen to explore: Why personal brands are a less reliable business strategy than you've been told The crucial differe...

In this final episode of our 3-part series on overcoming your fear of being cancelled for good, we'll explore why "cancellation" isn't real... and even if it is, it has far less power to hurt you than you think. In this episode, you'll learn about: The vast gap between your loudest critics and those who actually make your business work Why critics don't get in the way...

What if everything you think you know about being "canceled" is wrong? Your fear of being canceled is based on two common misconceptions about how the world works. Today I'm addressing those misconceptions with evidence that might surprise you. In this episode: Why being "nobody special" is your superpower — the math behind why cancellation attempts fail for most creators...

The biggest threat to your voice isn't the internet mob.... it's YOU! If you are so afraid of being canceled that you're keeping yourself small, adding 47 disclaimers to every opinion, and editing your every message until it feels nothing like what you really wanted to say... ... let's be clear. You're not being strategic... or professional... or considerate. You're c...

Reality check! Most coaching programs will tell you that building a sustainable business is just a matter of mindset, skills, and persistence.  But the rarely-discussed truth? There are deeper structural barriers at play that make life coaching one of the most challenging ways to earn reliable income. My brother Billy Seol, a software engineer and coach, breaks down exactly why life coaching busin...

Having to go back to working a "normal job" means you've failed in your business? Oh hell no. We're thoroughly debunking that dastardly lie in this episode.   Listen to learn more about: The unholy truth about who created "GO ALL IN" culture - and why it was never meant for you Why having a "normal job" is your unexpected secret weapon in business-building W...

You've probably been told there's something wrong with you: maybe you're "too sensitive" or "too impractical." Maybe one side of you is full of dreamy ideas, and another side of you is hyper-critical and cynical.  All of us come with internal contradictions. Most approaches to personal development ask you to "resolve" them... but what if these tensions...

We're living through some intense times. The U.S. may be rapidly turning into a dictatorship. We're watching genocides, famines, and refugee crises unfold in real time, in almost every continent.  Our message for you? Do not panic. And we have really good reasons why you shouldn't. Listen to this conversation between allyship educator and coach Rashida Bonds and me about how to navi...

In this episode, we're talking about the endless quest for 'more, more, and more' growth and how our pursuit of business growth can actually function like an addiction. Listen to hear more about: Why business growth can literally work like an addictive drug — complete with tolerance, withdrawal symptoms, and that never-ending need for a bigger hit How you know if you've crossed...