Liberatory Business with Simone Seol

If you've ever called yourself lazy, or wondered what's wrong with you for not being able to just sit down and do the thing — this episode is for you. What if "procrastination" is just the wrong word for what you're actually doing?  Maisie Cheong and I talk about: Why we internalize the identity of "procrastinator" What invisible work is, why it matters — and wha...

This is my love to courageous ones everywhere. People aren't just listening to what you say. They're listening to how you're saying it. If you're saying something that's worth saying... whatever it is, say it with your full chest.  Say it like you believe yourself. It matters. 

Why is the deepest business wisdom you can find NOT in an online course? That's because it lives in Asian noodle stalls, kitchen hair salons, and family businesses run by aunties and uncles who've never heard of Canva.  Let's learn from the quiet, unglamorous experts who've been turning high margins for decades. Listen to hear more about: Why the businesses that look like the &...

I'm sitting down with two of my closest friends, and most effective pray-ers I know: Joey Liu and Danny Lim. We're talking about how to understand prayer NOT as the performative, begging, outcome-obsessed version so many of us grew up with, but as a powerful spiritual technology.  Listen to hear more about: Why the version of prayer most of us inherited might be the very thing standing b...

My brother Billy Seol — software engineer, and Buddhist life coach — is one of the sharpest thinkers I know.  And he has thoughts about AI I haven't seen anywhere else that really enlightened me, and I wanted to share them with you. Listen to hear more about: How we are exiting the Creative Age, and entering the Generative Age The new group of people who will be marginalized by AI, and how we...

This is part 2 of a two-part series with Tallulah Le Merle — one of the most respected leaders at the intersection of AI and humanity.  In this final episode, we talk about the impact of AI on the environment and mental health, where I think Tallulah makes her most powerful case for hope yet. Listen to hear more about: Why AI's environmental impact might be the opposite of what the headlines...

There is no shortage of voices weighing in on AI right now, and a lot of them are scared. I was too, honestly.  Then I heard a talk by one of the most respected leaders at the intersection of AI and humanity, and it cracked me wide open. I'm bringing that conversation to you today — in two parts. This is part one. Listen to hear about: Why AI disrupting the job market might not be the tragedy...

If the economy is supposedly in the shitter, why is consumer spending at an all-time high? Let's look at the data behind the scarcity narrative that's been shrinking many businesses. Listen to hear more about: The uncomfortable question hiding behind "people can't afford my prices" What your ideal client is actually choosing between  The difference between extraction and c...

As someone who's spent her whole life feeling like a misfit for having too many interests and not enough specialization, I'm inviting you to reconsider everything you've been told about what makes you valuable — because the world is about to need your kind of brain more than ever. Listen to hear more about: What a $380 billion AI company actually looks for when they hire  Why the st...

If you've ever sat in a coaching session and felt like the framework was useful but somehow too small, too constricting, like something essential was being left out... I'm inviting you to find out what that something is, and where it went. Listen to hear more about: The centuries-old philosophical tradition that every life coach is operating inside of without knowing it — and the specifi...

As I turned 40 recently, I started asking myself what the single biggest lesson of my thirties was — and the answer surprised me. It wasn't a business strategy or a mindset shift. It was about the importance of self-respect in relationships. Listen to hear more about: The difference between self-confidence, self-love, and self-respect  What it looks like when someone loves you without needing...

You've been told that confidence is an inside job — go inward, believe in yourself, hype yourself up, and then go do the thing. But what if that kind of confidence is fragile and incomplete?  In this episode, I'm offering a fundamentally different model of confidence — one that you don't have to generate at all. Listen to hear more about: The critical lesson that The Lion King (yes,...

I'm turning 40, and I could not be more excited about it. I LOVE getting older. As I reflected on this milestone, I realized there are four things I'm officially done carrying into this next chapter. If you're at any kind of threshold — 30, 40, 50, or otherwise — this episode is an invitation to ask yourself what you're finally ready to put down, and leave in your past.

Here is a completely different way to think about pricing — one that has nothing to do with industry norms or value propositions, and everything to do with what your ancestors planted inside you and what it actually requires to steward that. Listen to hear more about: Why the conventional pricing conversation is missing the most important part of the picture The question your ancestors would ask i...

It's 2026. What does this mean for coaches?  Is AI coming for our jobs? Is the market oversaturated? Here's what I actually think is going to happen — and what it means for people building practices right now. Listen to hear more about: Why the coaching market isn't going anywhere, but the term "coach" is becoming meaningless as a category The bifurcation happening in both...

If you’ve ever written copy that felt amazing — full of passion, fire, excitement — only to have it land with a dull thud… this episode is for you. Today Simone breaks down why “I’m so excited!” energy often repels rather than connects, and what to do instead. You’ll learn: The hidden flaw inside passion-driven copy (and why it disconnects you from the person reading) How to shift out of your emot...

If you’ve ever scrolled back through your old posts and wanted to disappear into the floor… this episode is for you. Simone talks about what to do when you're haunted by who you've been on social media: the angry rants, the fake positivity, the performative cool girl era, the MLM hustle days, the silence when it mattered, or just… a version of you that no longer fits. She shares her own...

What if you stopped obsessing over “Is this post going to get me a client?” and started asking, “How much real help am I offering my people?” In this episode, Simone introduces her 10-to-1 Rule of Profitability – the idea that when you consistently put out 10 “units” of true help into the world, about 1 “unit” comes back to you as profit… and how that changes the way you think about marketing, gen...

Social media is a mess and a miracle—surveillance capitalism, addictive design, billionaire overlords… and also, real friendships, clients, teachers, and opportunities we wouldn’t have had otherwise. In this episode, Simone names the complexity and gets practical: if you’ve chosen to use these platforms for your work, these four sneaky sentences might be quietly keeping you stuck, small, and invis...

In this episode, I'm sharing the Ancestral Business Manifesto — 10 declarations that Dr. Joey Liu and I have created together about building business from ancestral wisdom rather than colonial frameworks. In this episode, you'll learn about: The surprising place your real authority comes from  Why "owning" money might be the exact wrong relationship to have with wealth The one...

I want to help create 1,000 millionaires of the Global Majority. 1,000 millionaires is equal to 1 billionaire's wealth... except spread across 1,000 families, 1,000 communities, 1,000 lineages, 1,000 visions. You're meant to be one of them. Join me and Dr. Joey Liu for a free 2-hour live class: 7-Figures for Liberation Learn the entire arc of liberatory wealth — from your first dollar to...

My parents built a seven-figure business in Korea starting at age 50, almost completely broke, with zero business experience. And I'm telling their story for the first time. Listen to hear more about: What happened when my parents put their home up as collateral with almost no money left The shocking move my mom made with money after a devastating tax penalty — and why it changed everything W...

Capitalism taught you that "generational wealth" is the pinnacle of success.  But what if that vision is actually a trap designed to keep you stuck? Your ancestors might be crossing their arms and giving you a side-eye, asking: "Really? Is that all you think you're here for?" Listen to hear more about: How to think at the scale that your ancestors knew (but capitalism made...

You don't have to choose between extractive capitalist pricing and guilt-driven discounts that burn you out. We offer you a third way: liberatory pricing, which allows your business to thrive as an engine for redistribution. Listen to hear more about: How fear and imposter syndrome masquerade as virtue The hidden costs of discount culture and scholarship programs The game-changing redefinitio...