Let's Talk Link Building

In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company.  We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach without templates or automation tools and a...

In this episode, we're joined by Dmytro Sokhach, CEO of Admix Global. Dmytro walks us through how he started purchasing expired domains to obtain backlinks and how that practice grew into his current business.  We dive into the differences between purchasing expired domains for link building and using Private Blog Networks (PBNs).  Lastly, we go through some of the risks of purchasing expired...

In this episode, we're joined by Ajay Paghdal, Founder & CEO of OnlyOutreach. Ajay walks us through his background in link building and his experience with having grown and sold a link building agency. We dive into his unique approach to link building and how he creates different personas for outreach. We explore his approach of repurposing expired domains for creating high quality outrea...

In this week's episode, Dave Schneider from Shortlist.io, walks us through his entrepreneurial journey that touches on multiple aspects of link building. From building the link building outreach tool known as NinjaOutreach, to now building a link building agency. We'll dive into his background and how his start as a travel blogger led him to build and grow the email outreach tool known a...

In this episode, Ben Treanor, Founder and Director of Break of Dawn, walks us through his experience in the PR industry and his approach to digital PR. We dive into the world of digital PR and how to do reactive campaigns for difficult niches. We also talk about the current trends in digital PR and share our forecast of the outlook for PR campaigns. Lastly, Ben shares his best tips for building a ...

In this week's episode, Jeff Riddall, Senior Product Manager at OneLocal, walks us through his SEO background and how he started working with link building. We explore various strategies for building links specifically tailored for small local businesses. These include acquiring links from other local businesses or chambers, ensuring listing in local directories, encouraging clients to leave...

In this episode, I discuss my overall approach to link building, with a special focus on my favorite strategy: broken link building.  Join me as I explore the essential elements of executing a successful broken link building campaign. We'll delve into the process of discovering broken links, evaluating their potential, creating high-quality replacement content, and coming up with an effective...

In this episode, we're joined by Chris Dreyer, CEO & Founder of Rankings.io. He shares his career journey with us and explains how he got into SEO and link building. Chris shares his preferred link building strategies for the legal industry, such as generating pieces of relevant content in the niche that can get links naturally, phone-based outreach, and guest posting. We also delve into...

In this episode, we're joined by Debbie Chew, Global SEO Manager at Dialpad. Debbie walks us through her SEO background and how she got started with link building.  We dive into her favorite link building strategies for B2B companies, specifically survey-driven research reports. Debbie shares her content creation approach, which involves generating ideas, conducting surveys, analyzing the dat...

In this episode, we're joined by Vince Nero. He shares his career journey with us and explains how he got into SEO and link building.  Vince shares his tried and tested link building strategies for the real estate industry, such as creating data-driven content pieces and pitching websites in a personalized way in order to maximize the success rate. We also delve into passive link building and...

In this episode, we're joined by Stephen Hockman, Owner of SEO Chatter. Stephen takes us through his career journey, and how he got into SEO and link building. We start by discussing the importance of on-page SEO as a foundation before starting any link building efforts. Stephen then explains his favorite link building strategies, such as homepage link building and internal link building, and...

Our guest in this episode is Jeff Ferguson, CEO at Amplitude Digital. He takes us through his career journey, shares his background in SEO, and tells us how he entered the world of digital marketing. We discuss the topic of homepage links, also known as "shallow" links, and Jeff explains why they are not as beneficial as page-specific links for SEO. We also cover how to pitch websites fo...

In this episode, we're joined by Krystin Tynski, Co-Founder and SVP of Creative at Fractl. Krystin takes us through her career journey, from working at a paid ads agency to founding her own successful link-building agency. We explore the specifics of data journalism, including how to generate effective ideas and create content backed by data. She shares her insights on the best data visualiza...

In this episode, Andy Holland, SEO director at JBH, walks us through his career, all the way from being a police officer to becoming an SEO expert. We dive into the specifics of unconventional link building strategies he has tried throughout his career as an SEO expert, especially second-tier link building, which can lead to great results in terms of ranking and passive link building. We then disc...

In this episode, Stacey MacNaught, from MacNaught Digital, walks us through her background as a copywriter and how she got started with SEO and link building. We dive into the specifics of her favorite link building strategies: statistics and image link building. We discuss what it takes for a statistics piece of content to get passive links over time. She also shares her experience with image lin...

In this episode,  Artёm Klimkin, Founder of Linkshero, walks us through his SEO background and how he started working with link building. We dive into the specifics of link insertions, Linkshero's primary link building strategy. Artёm shares his approach to website evaluation, link insertion pitching, and finding new prospects on an ongoing basis without losing quality. We close our episode b...

In this episode, Abigail Bennetts, Digital PR Manager at Propellernet, walks us through her Digital PR background and how she started with Link Building. We discuss the benefits of no-follow, affiliate, and brand mentions links in terms of stats for commercial websites. We also dive into her favorite link building strategies, in particular responsive HERO link building for category and product pag...

In this episode, Laura Slingo, Outreach Manager at Sage, walks us through her SEO background and how she started with Link Building. We dive into her favorite link building strategies, in particular guest posting and listicle link building. She shares her approach for those types of campaigns as well as strategies for running Hero Content campaigns. We close our episode with some essential tips an...

In this week's episode, Sam Pennington, Senior SEO Manager at New Look, walks us through his SEO background and how he got started with link building. We dive into the specifics of his company's approach, and how to build links for E-Commerce brands. We discuss unlinked mention management and link building for product and category pages. We share some examples of successful product-based...

In this week's episode Alexandra Tachalova, the Founder of a link building agency at DigitalOlympus.net, walks us through her SEO background and how she got started with link building. She shares her company's approach to link building through guest-posting link-exchange partnerships, and how to build and maintain long-lasting collaboration relationships. We also dive into the specifics...

In this episode of Let's Talk Link Building, Miłosz Krasiński from Chilli Fruit Web Consulting walk us through his background and how he got into Link Building. We dive into Miłosz's strategies to build links for SaaS and B2B companies. We look at his approach to guest posting, link exchanges, and cold LinkedIn outreach. He goes into detail about why LinkedIn is a better way to outreach...

In this episode, Amanda Milligan, Head of Marketing at Stacker Studio, walks us through her SEO background and how she got started with link building. We dive into how links can be built through syndicated content and evaluate whether those links have SEO value. We also take a look at what types of content are of most interest to news outlets for press coverage, so you can know which pitches to fo...

In this episode, Josh Steinlechner from Bazoom.com walks us through the insights of Link Building Marketplace Services. He shares his company's approach to website evaluation, link value management, and some important considerations to take before deciding to dive into these kinds of services. Connect with Josh: https://linkedin.com/in/josh-steinlechner-3baa7825 or https://bazoom.com/

In this episode, we dive into Bibi's creative approach to Guest Posting. She shares some of her strategies for putting together prospects as well as choosing content ideas to pitch.  We also explore some of Bibi's most successful campaigns by using more creative pitches than the ones commonly seen in the Link Building world. Connect with Bibi through her website: https://bibibuzz.com/  a...

In this episode, Chris Panteli from Linkifi walks us through his Link Building experience and how he transitioned from being a blogger to building his own HARO agency. He shares some of the best services used to send pitches along with tips on how to manage queries.  Connect with Chris: https://linkifi.io/ - https://twitter.com/linkifi_ Check Chris's recommended freebie: https://linkifi.io/fr...