Let's Talk Ads

In this episode of Let’s Talk Ads , Andre Kempe (Founder & CEO of Admiral Media ) talks with Manuel Prueter , Co-Founder & CEO of Colossi Games , about how TikTok, AI, and creator-led marketing are changing the way mobile games are designed, marketed, and scaled. Manuel shares his journey from MMO games to building one of Europe’s most exciting mobile studios. He breaks down how short-form video,...

Even Angry Birds can’t rely on fame alone. In this episode, Andre Kempe sits down with Luis de la Cámara , VP Global Marketing at Rovio , to discuss how product-led growth, AI, and creativity keep one of the world’s most iconic gaming brands relevant. Luis shares how Rovio connects product insights with marketing strategy , how creative testing can influence gameplay, and why AI and machine learni...

In this episode of Let’s Talk Ads , host Andre Kempe (Founder & CEO, Admiral Media) sits down with Lukas Reinhardt , Co-Founder and CMO of Meet5 - Europe’s largest social community app for people over 40. Lukas shares how he turned a failed dating concept into a thriving real-world community platform, connecting thousands of users across Europe. Together, they dive into how Meet5 captured the atte...

How do you scale millions in growth without paying Google, Meta, or TikTok? In this episode of Let’s Talk Ads , Admiral Media founder Andre Kempe sits down with Norman Nielsen (VP Growth @ Omio) to explore how AI and large language models (LLMs) are transforming organic growth. Norman shares how Omio drives revenue from “unpaid” channels like SEO, ASO, and CRM — and why AI + LLMs are rewriting the...

In this episode of Let’s Talk Ads , Andre Kempe talks with Danil Ovechkin, Head of Growth at Waking Up , the meditation app redefining mindfulness for millions worldwide. Danil shares why referrals became their top channel, how CAC should really be measured, and why creativity and personalization matter more than ever when scaling apps in 2025. 🔑 What You'll Learn Why referrals became Waking Up’s...

In this episode of Let’s Talk Ads, Andre Kempe talks with Inna Sumovska, Ex-UA Manager at HER App the leading dating app for queer women and non-binary people. Inna shares how she scaled a niche app with TikTok ads, inclusive marketing, and performance UA strategies, and what it really takes to grow authentically in 2025. 🔑 What You'll Learn How Her App used TikTok to scale a niche LGBTQ+ audienc...

Work With An Award Winning ASO Agency: https://admiral.media/services/app-store-optimization/  Join Andre Kempe from Admiral Media as he sits down with Anton Tatarynovich, Growth Marketing Manager at Freeletics and ASO consultant, for an eye-opening discussion about App Store Optimization.  With 7-8 years of experience in the ASO industry, Anton shares the harsh realities of what most companies ge...

Scaling Meta Ads for Apps - The Hard Lessons Learned with Andre Kempe and Marcus Burke Meta advertising has evolved far beyond simple conversion tracking, and few understand this better than Marcus Burke. The consultant who scaled Wave AI from 500,000 to 5 million ARR in 2024 joins Admiral Media founder Andre to share the strategies that actually work in today's Meta landscape. Marcus brings 13+ y...

90% of marketing tests fail. Most marketers see this as depressing news. Jessica Gotti (Head of Performance Marketing at Paired) sees it as her competitive advantage.  CONTROVERSIAL TAKES:  • Traditional channels (Meta, TikTok, Google) are becoming "overcrowded markets"  • Apps now compete with AI, not just other apps  • The channels everyone's afraid to test are where the real opportunities are ...

💥 Arcads went from 0 to $5M ARR in just 1 year using AI-powered UGC! 🏆  Interested in working with an Award Winning Agency? Visit https://admiral.media/ and schedule a growth talk!    How do you scale a creative tech startup from zero to millions in revenue, without VC funding? And can AI-generated content (AIGC) actually outperform traditional creators? 🤯 In this episode of Let’s Talk Ads, And...

In this episode of Let’s Talk Ads, Andre, CEO of ⁠Admiral Media⁠ , sits down with Drew Hampton, Head of Performance Marketing at  ⁠Varo Bank⁠ . One of the largest neobanks in the US. Drew shares his playbook for compliant, test-driven performance marketing, discussing the unique challenges of fintech advertising, the impact of privacy changes, and how to optimize campaigns in a highly regulated sp...

Join Andre and subscription app marketing legend Thomas Petit for a deep dive into "Signal Engineering" - the art and science of optimizing the data signals you send back to ad networks to dramatically improve campaign performance. In this episode, Thomas reveals advanced strategies that go far beyond basic event optimization, including: - How to "fake" user values to guide ad networks toward your...

What do bubble-tea pop-ups and free iPhones have to do with one of Canada’s fastest-growing fintech apps?  In this episode of Let’s Talk Ads, Admiral Media CEO Andre Kempe sits down with Natasha Saviuk,  the Growth Director who helped Wealthsimple 10× assets under management by turning bold brand moments into viral acquisition loops. 🎧 Press play to learn: The inside story of Wealthsimple’s “Free...

From 0 to 50 million users, with ZERO tracking - Let's Talk Ads with Atishay Jain from SplashLearn What if you had to scale a kids’ app to 50 million users without IDs, cookies or retargeting? SplashLearn’s Growth Director Atishay Jain did exactly that—and in this episode of Let’s Talk Ads he breaks down the privacy-first playbook that still converts in a COPPA-ruled world. Inside you’ll hear: 0:0...