LeCorner - International

A few weeks ago, Fortnite released the long-awaited Creative 2.0 mode.  Alongside Move.ai technology, this update is a revolution. Indeed, thanks to Move’s motion capture technology, every player, creator and developer can now capture personalized scenes, import them into Fortnite, and so with an affordable solution that has proven to be remarkably accurate. In order to ride this wave, we had the...

At a time when professional athletes are becoming more and more their own media, the pioneer sports competition still has a huge role to play media-wise. For this new LeCorner episode, we had the pleasure of receiving Benny Bonsu, Director of Daily Content, at the International Olympic Committee ( Olympics.com  & Olympic Channel). Ghanaian-born and London-raised, she spent 16 years as a broadc...

Sponsorship is one of the most important revenue streams for sports rights holders. In this context, let’s highlight an episode recorded one year ago with Kevin Hall, Director of Partnerships at The Value XChange and Sponsorship Sales Lead for the Rugby League World Cup 2021.  The Value Xchange is a sport, media and entertainment marketing agency that builds partnerships for their customers throug...

In 2014, Orlando opened the first design thinking-based innovation lab in the NBA.In a league already known for its innovation and digital skills, the Magic can be regarded as pioneer. Clever use of a CRM and ticket strategy, innovation challenges and data-driven business model has put and the Floridian team ahead of its time in terms of digital transformation. We had the pleasure to receive Jay R...

As we jump into 2023, getting outdoors to do sport sounds like a nice resolution! And that’s good news: Noise Studio’s motto is encouraging people to experience the world through sport. So let’s dive into the episode we recorded in May 2021 with two representatives of the Danish digital creative Agency: Ida Bjerga (Managing Director) and Sophie Offord (Brand Strategist).  The agency’s name speaks...

For this last LeCorner episode of the year, let's enjoy a mix of some of the best discussions we had with our guests. 2022 has been the second season of our international series, and the least we can say is that we had a great time recording these 10 episodes with leading sports organisations. Many thanks to all the guests that were kind enough to share with us their vision, their background, thei...

In its homeland, American Football reigns supreme.  However, its international export seems limited, especially on professional level. Mainly for cultural, financial and business reasons.  Nothing is set in stone, though. Because while this sport may seem far from many cultures, it fascinates and attracts, especially Gen Z. In this new LeCorner episode, we had the pleasure to receive Pierre Troche...

It’s now official! Three years after its first stint, the NBA is back in Paris. The six-time champion Chicago Bulls and the three-time champion Detroit Pistons will face each other on Thursday, Jan. 19, 2023. On this occasion, we wanted to spotlight an episode recorded almost two years ago with Bastien Lacheny, Associate Vice President Media Distribution EMEA. We discussed the international footpr...

What will the next data wave look like? Nearly two years ago, we had the pleasure to receive Andrew Cox, Former Chief Strategy Officer at Stats Perform and Managing Director of Opta, and now advisor at LaSource! Created in 1996, Opta launched a pioneering real-time data collection processes that would go on to revolutionize data use across football. Today, as part of Stats Perform, Opta data is re...

Founded in 2012, IMG Arena has leveraged its rights' expertise to pioneer the mainstream introduction of official data rights. They paved the way for a new revenue stream for their federation clients while delivering greater value to the sports betting industry. The UK company's ambition is to deliver a complete solution for the modern sports ecosystem through four pillars: Sports Services , Sport...

Michael Broughton is a 20-year-experienced sports consultant specialised in tech, finance, investment and data and has been keen enough to accept our invitation to our new LeCorner episode.   Michael has occupied senior management roles giving him a unique perspective on the executive capabilities of the sports sector. He has worked closely with clients like Manchester United, Chelsea, Arsenal, Li...

With the 2022 World Cup quickly approaching, we wanted to spotlight one of our very first LeCorner episode with Daniel Ribeiro , Director of National Teams Services at FPF ( Portuguese Football Federation ).  Growing up in the United States, he started his professional career in 1998 as Operations Coordinator for the NY/NJ MetroStars, one of the original clubs of Major League Soccer, today known a...

MLSE Digital Labs is an innovation organization that unites business and digital strategy, working across MLSE business operations and the front office. Its mission is to provide end-to-end delivery, starting with top-level strategy and continuing through product design and detailed technical development and deployment.    The unique aspect of this digital department is that every year it has incr...

Back in 2016, FIBA announced a ground-breaking strategic partnership with Perform, that lead to the creation of FIBA Media. The joint venture, between the two organisations, is committed to increasing the value of the basketball fan experience and providing fans with unprecedented access to content. Besides, FIBA Media encompasses all rights commercialisation (broadcast, OTT, and data), production...

One of the main challenges for broadcasting major sports events such as the Olympic Games or European Championships is creating the right ecosystem between broadcasters and federations to ensure that both benefit from the event's exposure.  Eurovision sports, a subsidiary of EBU working with broadcasters and sports federations, have to deal with this every time, as Franck Choquard, Head Of Content...

Welcome to the second highlight of LeCorner International. Today, we get back to our discussion with Kyle Bunch, VP Managing Director, Global Sports Venture Studio at this time. The Global Sports Venture Studio enables the world's leading sports organizations to collaborate and engage with the sports innovation ecosystem. Two years ago, during the coronavirus pandemic, we sat down with Kyle to dis...

Formed in late 2012, Aurora Media , is a fully integrated content agency. They develop, produce and distribute original content and programming for international rights holders, broadcasters and brands. Aurora was set up to help clients create original IP in a furiously evolving business. For this new episode of LeCorner, we had the opportunity to discuss with its Chief Strategy Officer: Barry Fla...

Welcome to our off-series of LeCorner - International podcast.  Every month, we’ll revisit the best moments and highlight the most interesting discussions we had with our guests.  For the very first one, we dive back into our discussion with Michael Proman , Managing Director of Scrum Venture, a seed-stage venture firm investing across various industries in the U.S. and Japan. The firm accelerates...

Tennis Australia , the governing body for Tennis in Australia since 1904, organizes national and international Tennis tournaments, including the Australian Open , the Australian Open Series, Davis Cup , Fed Cup, ATP Cup , and Australian Pro Tour .  Its core mission is to create a playful world through tennis for everyone. In addition, the association has also been on the innovation journey for sev...

We are delighted to share this new LeCorner - International Episode with you as we are receiving Jason Roberts , an old and good friend of our Chief Strategy Officer JB .  Jason is a former Premier League footballer player. He started his career at Hayes Football Club and played almost 500 matches in the United Kingdom.   Prior to the end of his career, Jason founded the Jason Roberts Foundation ,...

STWS is recognized as a world-leading advisor on the Future of Sports and Sports Technology. Its mission is to be the trusted resource in helping companies, teams, and individuals excel in the global sports technology community. A few weeks ago, Jean-Baptiste Alliot , our CSO, shared his thoughts on the future of the sports tech in 2022  for SportsPro Media with Thomas Alomes, SWTS' Head of Market...

Bullpen Media produces content and interviews with people in startups, business, digital, technology, sports, fitness, gaming and more. Published and edited by Clint Vojdinoski, his mission is to spotlight who and what is shaping the future sporting industry.   A few weeks ago, our CEO, Samuel Westberg, was a guest on the Bullpen media series: "In Conversation with...". Clint has been kind enough...

The San Francisco 49ers is an American Football team based in San Francisco, which won five Super Bowls between 1981 and 1994.    The team embarked on a digital transformation about ten years ago, building a new stadium, hiring more employees, and bringing in a host of technology innovations for an amazing fan experience.   For this new LeCorner - International episode, we have been pleased to rec...

We couldn't imagine a better way to start this new season of LeCorner - International! For the second time in its history, we had the opportunity to talk with one of the biggest sports leagues in the world: the NBA.  Over the last few months, the American league have partnered with significant companies to engage with its fan and the new generation ( Buzzer , and prominent start-ups through NBA La...

For this last LeCorner episode of the year, let's enjoy a mix of some of the best discussions we had with our guests. 2021 has been the first season of our international series, and the least we can say is that we had a great time recording these 18 episodes. Many thanks to all the guests that were kind enough to share with us their vision, their background, their experiences and their anecdotes....