LeCorner - International

Behind every match lies a world we can’t see: Passing patterns, intentions, and player movements into space. What if technology could finally make them visible? That’s where Pawel Osterreicher, CEO and co-founder of Respo. Vision, is driving change. From his early days at BCG to building one of the most advanced tracking systems in sport, his mission has been clear: turn the invisible layers of mo...

From football pitches to Formula 1 circuits and now into gaming, few careers showcase the evolving power of data in sport and entertainment as vividly as Max Métral’s. In this episode, hosted by LaSource’s CEO Samuel Westberg, we sit down with Max, Senior Director of Business Intelligence at Activision Blizzard, to trace his journey from City Football Group to F1 and now into gaming. We explore ho...

From local arenas in France to driving global strategy at the NBA, Steve Nuss has carved out a career at the intersection of sport, media, and innovation.  In this episode, hosted by LaSource’s Chief Strategy Officer and Partner JB Alliot, we sit down with Steve, Director, International Content Partnerships at the NBA, to trace his path from SIG Strasbourg and the FIA to overseeing the league's pa...

In an industry where digital transformation often lags behind the hype, one agency is helping sports organisations quietly build the future, from the inside out. In this episode, we sit down with Thomas, Director of Digital Innovation at Techonomy, to explore how a former professional athlete is now guiding over 100 sports organisations through their most complex digital challenges, from operation...

In a region often overlooked by mainstream sports media, a local platform is challenging the status quo - legally, culturally, and commercially. In this episode, we sit down with Mohsen Garcia, co-founder of 1001, Iraq’s first legal OTT streaming platform, to explore how localised content and strategic partnerships are reshaping the sports and entertainment landscape in one of the world’s most com...

Bologna FC is one of the most historic clubs in Italian football, with 7 Serie A titles and deep regional roots in the heart of Emilia-Romagna. But what does it take to modernise such a legacy-rich institution and unlock new levels of commercial, digital, and international growth? In this episode, we sat down with Christoph Winterling , Bologna FC’s Marketing and Commercial Director, to explore ho...

CAMB.AI is one of the most exciting companies operating at the intersection of AI, media, and sports, known for its cutting-edge voice and translation tech that brings content to life in over 140 languages. But what does it take to scale a global language-tech company, and how is this innovation reshaping the future of fan engagement? In this episode, we sat down with Avneesh Prakash , Co-Founder...

The Lawn Tennis Association (LTA) is the governing body for tennis in the UK, known for its innovative, forward-thinking approach to making tennis accessible to all. A key strategy in achieving this is through leveraging digital platforms to engage fans and tennis enthusiasts. In this episode, we spoke with Chris Pollard, Managing Director of Commercial & Operations at the LTA, who has been wi...

Club Brugge, one of the most successful clubs in Belgian football history, is continuously pushing the boundaries of innovation to strengthen its connection with fans. Leading this charge is Thomas Rypens, Direct-to-Consumer Director at the club, who oversees all consumer-facing aspects: merchandising, ticketing, food and beverage, memberships, e-sports, e-commerce, and more. In this episode of Le...

New LeCorner episode, new sports business topic covered! In our latest episode, we were joined by Chris Gerstle, Director of Strategy and Development at European Leagues - An organisation that stands as the voice of professional Football Leagues across Europe on all matters of common interest. Along the episode, Chris takes us through his professional journey and his admirable passion for the spor...

In episode 46 of our LeCorner Podcast, we had the opportunity to welcome Jon Dutton OBE , Chief Executive Officer of British Cycling, the governing body of Cycling in the United Kingdom.  Jon engaged in a seamless conversation with LeCorner host and Chief Business Officer at LaSource Leander Monbaliu, taking us through his journey in sports, from fandom to the ambition of building a world of great...

In Episode 45 of our LeCorner International podcast series, we had the pleasure of hosting Christian Theil, CEO and Founder of our client, turfcoach, in a long overdue episode. Christian begins by offering a glimpse into his background and experiences in the agricultural industry. Recognising the unique requirements of grass and after discussions with grounds managers regarding their challenges, h...

In Episode 44 of LeCorner International, we welcomed Alison Crowe, the Director of Digital and Data at the England and Wales Cricket Board (ECB). Engaging in a conversation with our Chief Executive Officer, Samuel Westberg, Alison recounted her professional journey, which included leadership roles in marketing and digital, before assuming her current position at the ECB. During her current tenure,...

In the recent episode of LeCorner, we had the pleasure of hosting Arnaud Lieutenant, Chief Information and Digital Officer, at the Royal Belgian Football Association. Engaging in a conversation with our Chief Business Officer, Leander Monbaliu (making his debut as a host on LeCorner), Arnaud delves into his professional journey leading to his current role at RBFA. Arnaud, with a wealth of experien...

In this final episode of LeCorner for 2023, join us for a fantastic blend of the most engaging discussions we've had with our esteemed guests. 2023 marked the third season of our international series, and it's safe to say we thoroughly enjoyed recording these 10 episodes with top-tier sports organizations. A heartfelt thank you goes out to all our guests who generously shared their vision, backgro...

In the latest episode of LeCorner International, we had the privilege of connecting with Evan Planchon, the Head of Digital at Euroleague Basketball. In this insightful conversation, he shared his captivating journey from previous experiences in digital marketing to his current pivotal role in the continental basketball league. Evan provided an insider's perspective on Euroleague's business model,...

The LeCorner Podcast is back for another episode, this time featuring Michael Leahy, Global Policy & Strategic Projects Advisor at FIFPRO. Listeners gain unique insights into his transformative journey from a professional footballer to a critical figure in the football industry advocating for Players’ Rights. Michael draws from his extensive experience at FIFPRO, emphasising the importance of...

In the newest episode of LeCorner, we welcome Bhavesh Patel, a digital media pioneer with a two-decade career marked by innovation and impact. Currently the Global Digital Director at beIN MEDIA GROUP, Bhavesh has been a driving force behind global digital strategy, product development, and monetization. Bhavesh's impressive journey also includes launching FOX's first direct-to-consumer OTT servic...

As the 2026 FIFA World Cup approaches on the horizon, North America stands poised to assert itself as a global football powerhouse. Spearheading this trajectory is CONCACAF, the region's governing body, which is driving significant advancements in the realm of football development and competition. In this new LeCorner Highlight, we are featuring an episode we recorded in 2022 with Jason Roberts, D...

It is no secret that football is probably the greatest generator of content in the world and the number 1 sport in terms of viewership. With an immense business potential, the sport has facilitated the emergence of industry events, a sector that is growing exponentially. In this captivating episode, we sit down with Jan Alessie, the visionary Director of World Football Summit, to explore the rise...

On July 20th, the ninth FIFA Women’s World Cup will kick off in Australia and New Zealand. A good opportunity for us to highlight the episode recorded 2 months ago with Mariana Gutierrez, Head of La Liga MX Femenil. In this new LeCorner Highlight, she emphasizes the importance of presentation and viewership to develop women’s football and sports.  Mariana also tackles the issue of the general lack...

Last week, Sail GP launched’ The Dock’, a Web 3.0 integrated fan loyalty programme built on the NEAR protocol blockchain. A perfect occasion to highlight an episode recorded one year ago with Jose Garnes, former Head of Content at the sailing competition and currently Chief Content Officer at the British Basketball League. In this new LeCorner Highlight, we discussed Sail GP’s partnership with Ora...

From an international large-scale company to becoming a part of a small startup to Founder and CEO of his own enterprise, we sat down with David Fowler to talk about his fantastic career in sports. Join us as we dive into Fowler’s diverse background, from his time as a professional athlete to his influential roles at FIFA and MyCujoo to Sportstech Match, which aims to revolutionize the procurement...

Driving change: behind Formula E’s wheel! One week away from the 2023 Jakarta Prix opening, Formula E has never done so well since its inaugural season in 2014. In this context, we received Harry Browne, the strategy director of the championship. In discussion with our CEO Samuel Westberg, he unveils this crazy decade. From a small startup to a huge sports organization, Formula E has managed to bu...

Have you ever wondered what building a football league from scratch in a 130 million people country was like? It is basically what Mariana Gutierrez did in Mexico with Liga MX Femenil. While Mexican people’s love for football is nothing new, its professional Female League only saw the light 6 years ago and enjoys success in the country.  A success that motivated Nike to become the league’s exclusi...