Key Moments – a chopcast original series

Ben Slater, the CMO of Marketing at Beamery, shares his journey and insights in this conversation. He discusses his fascination with history and how it shaped his curiosity and decision-making. Ben also talks about his transition into marketing and the importance of company building. He shares a failure he experienced and the lessons he learned from it. The conversation touches on the topics of bu...

Evelyn Gebhardt discusses her bucket list, career journey, and the importance of empowering women in the workplace. She shares her love for travel and her experiences in different countries. Evelyn talks about her transition from working for herself to working for a corporation and the lessons she learned along the way. She also discusses her studies in literature and how it influenced her career...

Matt Hooper, the Chief Marketing Officer of Quantexa, shares insights on marketing, repositioning, and the importance of understanding positioning in business. The conversation covers a wide range of topics, including leadership, team building, high-performance teams, personal influences, startup experiences, and family accomplishments. Hooper shares insights from sports books, personal experience...

Julia Stead, CMO of 15Five, shares her bucket list items and discusses the importance of setting boundaries and saying no. She also talks about her career journey, including her experience on a performance improvement plan and the lessons she learned from it. Julia emphasizes the value of direct feedback as a form of kindness and the importance of trust and healthy relationships within a leadershi...

André Canú, VP of Marketing at dLocal, shares his journey and insights on measuring success, learning from failures, and building teams. He discusses the importance of setting KPIs and measuring outcomes, as well as the value of storytelling in marketing. Canú also highlights the significance of trust and giving young professionals opportunities to lead. He emphasizes the need for freedom and flex...

Heidi Bullock, CMO at Tealium, discusses the importance of positivity, resilience, and embracing challenges in personal and professional life. Heidi emphasizes the value of surrounding oneself with diverse perspectives and the power of optimism as a choice. She also reflects on the importance of recognizing when to make a change and the role of hard work and perseverance in achieving success. In t...

Neil Patel, Co-founder at Neil Patel Digital, shares insights on his journey, business strategies, and the importance of leverage. He discusses his early experiences working at an amusement park and cleaning toilets, as well as his first client success story. Patel emphasizes the value of providing leveraged value and focusing on high-ROI opportunities. He also discusses his approach to acquiring...

In this conversation, Mariana Cogan discusses her journey from growing up in Mexico City to becoming the CMO for the Americas at Hexagon Manufacturing Intelligence. She shares her early passion for Japan and how she pursued her dream of attending a Japanese school. Mariana also talks about the importance of personal branding and building credibility in the marketing industry. She recommends the bo...

In this conversation, Emily Ferdinando, VP at Bugcrowd, discusses the challenges of micromanagement and the importance of trust and empowering others. She shares her unique journey to becoming a VP and highlights the complexity of marketing. Emily also addresses the challenge of attribution in marketing and the need to measure and communicate marketing value. She reflects on a failure in her caree...

In this conversation, Gwen Lafage, VP of Marketing, Global Brand & Content at Sinch, discusses the importance of understanding complex brand dynamics and market positions. She explains that while sales and performance marketing are easily measurable, the impact of branding and storytelling is often undervalued. Gwen highlights the shift in B2B marketing, where companies now focus on building a...

In this conversation, Christine Bartlett, CMO at Sonicwall, shares her career journey and transition from journalism to cybersecurity. She discusses the challenges of making marketing more interesting and relevant in the cybersecurity industry. Christine emphasizes the importance of storytelling and empathy in marketing and leadership. She also recommends the book 'The Obstacles the Way' b...

In this conversation, Ben Munroe, VP of Marketing Asia Pacific at Cloudflare, shares insights on the relationship between marketing and sales, the importance of aligning teams, and the impact of doing amazing work, seeing the big picture, and finding great people. He also discusses his role at Cloudflare, his background in literature and theatre, and the power of positive morning routines and prac...

Henrik Leerberg, VP of Global Marketing and CMO, Scanmarket at Unit4, shares his experiences and insights in this conversation. He discusses his background in engineering and his passion for diving. Henrik draws connections between diving and work, highlighting the importance of focus, calmness, and problem-solving. He also shares a personal failure in a startup and the lessons he learned from it....

In this conversation, Eric Olson, CMO at QuickBase, shares his journey and insights on career exploration, taking risks, and finding purpose. He discusses the importance of not being limited by childhood dreams and the need to explore different career paths. Eric reflects on his experience as a CEO and the challenges he faced, highlighting the importance of self-awareness and understanding one&#39...

In this conversation, McKinley Culbert, Product Marketer at Sync Computing, shares her experiences and insights from her career journey. She discusses childhood influences, including her identification with the cartoon character Angelica from Rugrats. McKinley talks about quitting a job and the lessons she learned from failure. She shares her thoughts on books that have shaped her perspective, inc...

Yassine Zaied, Chief Marketing and Strategy Officer at Nextink, shares his journey from a small city in Tunisia to becoming a successful sales leader. He discusses the importance of challenging the status quo and the impact of a book called 'What Do You Say After You Say Hello?' on his life. Yassine emphasizes the power of rewriting the script of your life and the role of expectations in r...

In this conversation, Kevin Sellers, CMO of Ping Identity, shares insights on marketing in Japan and the importance of simplicity in messaging. He discusses a failure early in his career and the lessons he learned about collaboration and decision-making. Kevin recommends the book 'Insanely Simple' by Ken Siegel, which explores Steve Jobs' approach to simplifying everything. He also sha...

In this conversation, Dawn Colossi, CMO of Software AG, shares her insights on marketing and the power of creating a new category. She discusses the importance of understanding the buyer's journey and the need for a customer-centric approach. Dawn also highlights the failure of an inside-out approach to campaigns and the impact of launching a new category. Her book recommendation, 'Play Bi...

Erin McLean, former Olympic softball player and current CMO at eSentire, shares her journey from childhood to the Olympics and beyond. She emphasizes the importance of gut instinct and belief in oneself, as well as the support of a strong team. Erin discusses the challenges she faced during her Olympic experience and the lessons she learned from failure. She also highlights the need for resilience...

In this conversation, Gilles Bertaux, co-founder of Livestorm, shares insights and lessons learned from his journey as an entrepreneur. He discusses the realities of startups and the importance of focusing on revenue and profitability. Gilles also reflects on his transition from product design to launching Livestorm and the role of personal experiences in shaping his entrepreneurial mindset. He sh...

In this conversation, Gabrielle Stratford, CMO at Supermetrics, shares her career journey, including her experience working in large organizations and the lessons she learned from a major failure. She emphasizes the importance of taking risks and the power of reflection and subconscious thinking. Gabi recommends the book 'Leadership and Self-Deception' and discusses the influence of her mo...

Angelica Wedell shares her experiences and insights on courage, failure, mentorship, and personal transformation. She discusses the importance of stepping outside of one's comfort zone and trying new things to cultivate courage. Angelica also emphasizes the value of learning from failure and the need to surround oneself with supportive mentors and coaches. She highlights the impact of influent...

Summary Ruby Sweeney, Founder & Director at The Events Hub, discusses her personal insecurities and the misconception that extroverted individuals are always positive and energetic. She also shares her experience of managing introversion and the need for personal space. Ruby explains the services provided by The Events Hub and how they prioritize the goals of their clients. She reflects on the...

Summary In this conversation, Aiden Coughlan, Founder and CEO at Far From Avocados, discusses the transferability of skills and knowledge in the face of technological change, particularly in the context of the AI revolution. He emphasizes the importance of continuously adapting and challenging ourselves to stay relevant. Aiden shares his experience transitioning from content marketing to AI readin...

Summary In this conversation, Amit Pande, CMO of an AI startup, shares his experiences and insights on various topics. He discusses the importance of embracing diversity and seeing the world as one global family. Amit also reflects on his failures and lessons learned in transitioning roles and expanding his responsibilities. He highlights the challenges of the outsourced agency model and the benef...