Jonny Ross Fractional CMO

In episode 62 of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni look at why getting found online is now only half the job. AI tools are shortlisting businesses before buyers ever reach a website, and audiences increasingly doubt whether anything they see online is real. So your website now has to earn belief as well as visibility. The episode opens with a question many business...

This is the 61st episode of the 90-Day Website Mastery Podcast, and Jonny Ross and Pascal Fintoni answer a critical question facing business owners and marketing leaders: Why is AI making product and service page updates so overwhelming, and why is your best copy actually sitting in your inbox? The discussion breaks down how to use AI as a thinking partner without sacrificing brand trust, why volu...

In this milestone 60th episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle a question that stops many marketers from repurposing their best content: if you bring your social media posts onto your website, are you creating duplicate content that search engines will penalise? Prompted by a listener question, Jonny and Pascal dismantle this common myth, explain what "r...

In this instalment of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni close out their four-part E-E-A-T mini-series by tackling the final and most decisive letter: T for Trustworthiness. Drawing on Ahrefs' guide to E-E-A-T by Mateusz Makosiewicz and Joshua Hardwick, Jonny and Pascal unpack why trust is the pillar Google and AI engines weight most heavily, even though it is the le...

AI has made brand matter more, not less. When a machine is choosing who to recommend, brand is what gets you picked. Jonny Ross talks to brand and customer strategist Sandra Phillipson, founder of Crozest after a 25-year career in brand and customer strategy, most of it inside one of the UK's biggest banks. From the Madonna pen to Airbnb, the Evri rebrand to this week's Halifax news, this is a pra...

In this practical and insightful episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle the third pillar of Google's E-E-A-T framework, Authority , exploring what it really means, why it differs from Expertise and Experience, and the specific steps you can take right now to demonstrate it online. The discussion also unpacks a deceptively simple but high-impact website...

In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni explore one of the most underused growth tactics in digital marketing today: repurposing podcast interviews into long-lasting website content. If you've ever been a guest on a podcast and let that hard-earned conversation disappear into the archives, this episode will completely change how you approach your conten...

In this SEO and AI Overviews focused episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni pick up where they left off in Episode 54: answering a practical question about your 2026 Google CV. And they walk through the first letter of Google's E-E-A-T framework: Experience, using the brilliant Ahrefs guide by Mateusz Makosiewicz and Joshua Hardwick as the foundation. Two prac...

In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle two of the most talked-about topics coming out of their recent Web Proud in-person masterclass in Leeds: > Should you be worried about sharing your website tactics with AI tools? > And how has Google's AI Mode permanently changed the rules of SEO? Drawing directly on Neil Patel's data-driven YouTube b...

In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle a challenge facing many marketing professionals: How do you create compelling case studies when you can't use client photos, logos, or even company names? The discussion reveals creative solutions for visual storytelling, introduces the concept of "case stories," and shares innovative approaches to building...

In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni explore a question many business owners are asking: Should I invest time learning website design, or focus my energy elsewhere? The conversation reveals the real value of professional development for website managers, revealing why strategic understanding matters more than technical execution. The episode also exa...

In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni explore the rising trend of one-page websites, dissect the latest Google Search Console updates from John Mueller, and reveal why optimising for AI agents is the next big wave in SEO. The discussion covers when one-page websites work (and when they don't), how AI Mode is transforming search behaviour, the upcoming...

In this special 50th episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni celebrate a major milestone whilst tackling a critical issue facing business owners today: the risks and realities of AI-built websites. By the Numbers: 50 Episodes of Value: 50 questions answered from the community. 50 pieces of content reviewed and analysed. 100 tools and apps recommended. 100 websi...

In this timely episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni deliver the ultimate guide to conducting a meaningful annual website review as we approach the end of 2025. This isn't about ticking boxes, it's about aligning your website with your business vision, reigniting your passion for blogging, and making strategic adjustments that will set you up for success in 2...

In this thought-provoking episode of the 90-Day Website Mastery Podcast , Jonny Ross and Pascal Fintoni challenge a question that many business owners are quietly asking: "Why bother with a website when LinkedIn is doing the job?" Sparked by a real workshop encounter, the discussion explores why owning your digital real estate matters more than ever, even when social platforms seem to be deliverin...

In this episode of the 90-Day Website Mastery Podcast , Jonny Ross and Pascal Fintoni tackle a crucial question for website managers: Should you upload videos directly to your website or embed them from platforms like YouTube and Vimeo? The discussion delves into the strategic considerations behind video hosting decisions, performance implications, and how to maximise both user experience and disc...

In this episode of the 90-Day Website Mastery Podcast , Jonny Ross and Pascal Fintoni address the critical challenge every business owner faces: What do you do when your website project isn't progressing as expected? The discussion provides practical guidance on managing web development relationships, preparing for crucial meetings with suppliers, and ensuring projects get back on track without da...

Welcome to this urgent and timely update. With the rise of AI-powered search engines like Google's AI Overviews, ChatGPT, and Perplexity, traditional SEO practices are no longer sufficient. In this special episode, Jonny Ross and Pascal Fintoni provide 20 actionable strategies to help your brand stay visible, relevant, and competitive in the AI summaries era. Key Context: The AI Search Revolution...

In this episode of the 90-Day Website Mastery Podcast , Jonny Ross and Pascal Fintoni return after a break to tackle three game-changing topics that every website owner needs to understand: the true power of storytelling on websites , key insights from London Tech Week 2025 , and the essential AI tools that are transforming how we manage and create website content . The episode explores how storyt...

In this action-packed episode of the 90-Day Website Mastery Podcast , Jonny Ross and Pascal Fintoni dive into one of the most pressing questions facing business owners today: Should you add AI chatbots to your website? They explore the benefits, risks, and best practices for implementing AI-powered customer service tools without damaging your brand experience. The episode also provides an essentia...

In this episode of the 90-Day Website Mastery Podcast , Jonny Ross and Pascal Fintoni tackle a critical question that could save your business thousands: Who actually owns your website after it's built? The discussion reveals the shocking truth about intellectual property rights in web design projects and provides a clear framework for protecting your business interests. The episode also explores...

In this comprehensive episode of the 90-Day Website Mastery Podcast , Jonny Ross and Pascal Fintoni address a crucial question from their community about creating customer personas and avatars for website design projects . The discussion explores why most businesses either lack proper customer personas or fail to use them effectively, and provides a practical roadmap for developing these essential...

In this episode of the 90-Day Website Mastery Podcast , Jonny Ross and Pascal Fintoni look into website image optimisation for SEO , exploring everything from file naming conventions to compression techniques. The episode also features Purna Virji's backward design approach to content creation , a strategic framework that flips traditional content planning on its head by starting with desired busi...

In this milestone 40th episode of the 90-Day Website Mastery Podcast , Jonny Ross and Pascal Fintoni explore practical strategies to make your website work harder for you and reignite your pride in your online presence. From tackling a logo refresh across the entire web, to persuading leadership teams about the true business value of SEO , through to powerful content creation tools and actionable...

In this insightful episode of the 90-Day Website Mastery Podcast , Jonny Ross and Pascal Fintoni tackle one of the hottest topics facing marketing leaders right now: Can AI-generated content harm your Google search rankings? The discussion dives deep into Google’s E-E-A-T guidelines, the risks and rewards of using AI for content creation, and the specific steps you must take to avoid damaging your...