Intentwise Connect

How does one of the most respected names in cookware think about its full-funnel marketing strategy? And how does it measure the long-term impact of its multi-channel campaigns? In this special conversation, Keith Hamann, the senior director of marketplaces at Made In Cookware, sits down with Intentwise CEO Sreenath Reddy to discuss the realities of brand-building on Amazon and beyond in 2026.

Live from unBoxed, Amazon’s biggest advertising conference, Intentwise CEO Sreenath Reddy sits down with Aby Angilivelil, Director of Amazon Marketing Cloud (AMC), for an in-depth look at AMC’s newest capabilities and the future of AI-powered analytics. Aby shares the evolution of AMC’s natural-language Ads Agent, the expansion of long-term traffic and purchase signals—including the highly anticip...

Amazon brands are facing record-tight margins—and it’s not just ad spend. From hidden FBA fees and rising inbound costs to shifting tariffs and competitive pricing pressures, profitability is under attack. In this episode, Jasim Eisa, CEO of Voadera, joins Sreenath Reddy, CEO of Intentwise, to unpack the real causes of margin erosion and share actionable tactics to protect profitability. Learn how...

Recorded live at Amazon Accelerate 2025, this special episode of the Intentwise Connect podcast features Alan Lewis, Director of AMC Clean Rooms and one of the first product managers for Amazon Marketing Cloud (AMC). Alan dives into the massive announcement that AMC is now available to anyone using Sponsored Ads without any special setup. He recounts AMC's nearly seven-year evolution, highlighting...

How can brands navigate peak season planning when tariffs, supply chain uncertainty, and shifting consumer behavior threaten margins? In this episode of the Intentwise Connect podcast, Sreenath Reddy talks with Martin Heubel, Founder of Consulterce and former Amazon Vendor Manager, about proactive strategies to protect profitability and optimize inventory planning for 2025’s peak season. You’ll le...

What does it take to scale a wellness brand in a saturated market? Jay Hunter, CRO of MaryRuth Organics, shares the inside story. Takeaways: Why MaryRuth Organics runs a 24/7 TikTok Shop livestream and how it fuels cross-channel awareness Jay’s approach to analytics, including T-ROMs (Total Return on Marketing Spend) and real-time dashboards The strategic importance of retail, Amazon, and DTC—and...

What does it take to turn a side hustle into a full-scale agency that gets acquired? In this episode of the Intentwise Connect podcast, host Sreenath Reddy sits down with Kiri Masters, founder of Bobsled Marketing, to unpack the full arc of her entrepreneurial journey—from launching her Amazon consulting agency while working at JPMorgan Chase to growing a 40-person team and executing a successful...

Brands are moving beyond ROAS and embracing full-funnel strategies. In this episode, Joe Shelerud, Co-founder and CEO of Ad Advance, joins Sreenath Reddy to unpack how Amazon Marketing Cloud (AMC) is transforming measurement, targeting, and retail media strategy. From custom audience creation to lifetime value modeling, Joe breaks down what’s working right now—and how brands can leverage new KPIs...

In this episode of the Intentwise Connect Podcast, recorded live at Prosper 2025, Sreenath Reddy sits down with Tommy Wong, Senior Manager of Technology Partnerships at Walmart Connect. They dive into Walmart’s evolving retail media strategy, including the launch of the Display Advertising API, the growing impact of on-site display ads, and how sellers are seeing up to 7x GMV through Walmart Conne...

David Feinleib, founder and CEO of ITSRAPID, breaks down how to create product content for Amazon, Walmart, and more that can scale across thousands of products in a catalog. He walks through how to test new content, track analytics, and use automation to implement content strategies quickly.

Brands sort through thousands of signals every day. Here’s how Nathan Moran, head of growth strategy and analytics at Edgewell, thinks about building a data strategy that can cut through the noise and allow for agile response to performance swings.

George Meressa, CEO of Clear Ads, has worked in digital advertising since 2009. In this conversation with Intentwise CEO Sreenath Reddy, he walks through how the business of PPC advertising itself has shifted—and what he expects is coming next.

Dan Brownsher, founder and CEO of the Amazon consulting agency Channel Key, has grown his business in part by acquiring other agencies. In this podcast, he breaks down why acquisitions is such a successful growth lever, how he chooses which agencies to acquire, and how he folds their teams into his. 

Amazon Marketing Cloud is now available for everyone, whether or not you run DSP ads. AMC now helps you not only measure your Sponsored Ads and DSP campaigns, but it also allows you to create highly granular audiences for both DSP and Sponsored Ads. In this episode, recorded live from unBoxed 2024, Jeffrey Cohen, Amazon Ads Tech Evangelist, highlights how Amazon Marketing Cloud can revolutionize y...

John Ghiorso has seen the e-commerce agency landscape evolve from a DIY world to a professionalized, big-money endeavor. In this podcast, Ghiorso talks with Sreenath Reddy about how agency leaders should brace themselves for an increasingly competitive landscape, how they should be thinking about differentiating themselves, and why the future of B2B marketing is personal content from company leade...

Brands spend tons of money advertising on e-commerce platforms—but why don’t they reserve some of that for brand protection?    Manu Sareen, CEO of i2o Retail, talks through the pervasive brand protection issues in our industry. Brands that don’t monitor their re-sellers closely enough might create customer experience issues that reflect poorly back on them—from Buy Box losses to unauthorized pric...

You probably already know the top-line numbers about how much Prime Day grew in 2024. But what are all of the lessons lingering beneath the surface? In this podcast, Chris Moe, CEO of Cartograph, explains the granular takeaways from Prime Day—from badging to price matching to measuring profitability, and so much more. Here are all of the most important lessons from Prime Day that you might otherwi...

After a recent lull, M&A activity is on the rise again in the e-commerce space. So how do agencies in particular prepare for an exit, and what kinds of multiples can they expect? Nate Jackson, managing director at Two Roads Advisors, breaks it all down. He discusses the importance of maintaining a diverse and balanced portfolio, the necessity of having leadership infrastructure beyond just the...

Don’t fall into the trap of a copy-and-paste strategy. To succeed on Walmart Connect, you need to build ad campaigns that take into account the specifics of the platform. In this latest episode of the Intentwise Connect podcast, Sonya Hober, Head of Technology Partnerships at Walmart Connect, advises marketers on how to craft a unique strategy for the platform.

This episode originally aired on the BWG Connect podcast. In this episode, Intentwise SEO Sreenath Reddy outlines for BWG Connect co-founder Aaron Conant the key elements of a good data strategy. With the right tactics in place, brands can quickly understand how profitable their products are, how many incremental sales they are driving, and much more.

Bojan Gajic has spent the last two-decades scaling technology businesses within the e-commerce industry, including Helium 10, where he served as CEO.  He’s now CEO of AVASK, a firm of indirect tax experts, with a well-reputed specialism in global e-commerce expansion, international taxation, accountancy, business advisory and consultancy services.

Reporting live from the 2023 edition of Amazon unBoxed, Intentwise CEO Sreenath Reddy sits down with top Amazon Ads executives to explore what’s next from Amazon.  They break down Amazon’s biggest announcements of the year, from Sponsored TV ads to new updates to Amazon Marketing Cloud, Amazon Marketing Stream, and Amazon DSP.   In this episode, you’ll hear from the following Amazon Ads executives...

Martin Heubel is a strategy consultant based in London. As a former Senior Manager at Amazon, he has led several FMCG categories and helped companies like Nestlé, PepsiCo, and Mars to successfully sell online. After five years at Amazon, Martin transitioned into his role as an independent consultant. His consultancy firm Consulterce works with clients across Europe & North America and provides...

Aisha Khan, VP of Strategy & Insights at Momentum Commerce , has been a data-driven marketplace operator for most of the last 10 years.  As an operator, Aisha has always analyzed data, but in her role at Momentum Commerce, she is now working on building technology to shorten the lead time required from pulling raw data to activating insight-driven actions on marketplaces. Her ultimate goal is to i...

In this episode, Intentwise CEO Sreenath Reddy speaks with Rick Watson, Founder & CEO of RMW Commerce Consulting.