Inside Retail

Plus-size has always been a niche category in the overall fashion landscape, but it’s set to be embraced even more as brands offer fresh size-inclusive ranges. 2020 threw inclusivity into the spotlight, where we saw a more size diverse representation across the industry. Both the mass and luxury market are now expanding its ranges including Erdem’s recent Pre-Spring 2021 collection, which unveiled...

January might look different this year, but customers are still heavily investing in athleisure. According to Allied Market Research, the market is forecasted to be worth nearly $547 billion by 2024. Since the 2000s, activewear has trended in popularity as people prioritized their physical and mental health by seeking wellness and escapism. With the category front of mind for both retailers and co...

While 2020 has thrown retailers a curveball, the industry has gained valuable insights to take with them in the new year and beyond. From a reliance on e-commerce to the emergence of new technology like autonomous deliveries, retailers overcame many of the adverse effects from the pandemic by adapting quickly to the new retail landscape.  In our final podcast episode of the year, we’re joined by t...

Black Friday 2020 broke all records, while the following Cyber Monday became the biggest shopping day in US history. Staying at home, the American consumer spent $19.8 billion across Friday and Monday. In contrast, there was a 16.7% YoY drop in Black Friday payments in the UK. So, how did retailers revise their reductions amid the new normal? There's not only been an increase in the amount of...

At the height of the pandemic, interest in home decor has skyrocketed with consumers creating ideal home spaces to accommodate for both their personal and professional lives. With many already in lockdown 2.0, improving the quality of life in their home environments with the latest interior design trends will only continue to grow exponentially. From house plants to organic bedding, homeware produ...

E-commerce has transformed over time to meet the ever-changing demands of the modern day consumer. From product customization to next-day delivery, shopping has never been more convenient. Consumer shopping behavior is much different now than it was a decade ago. Instead of heading to a local department store, your customers will now shop online. However, the cost of driving traffic to a retailer’...

Despite the challenges retailers have faced, environmental efforts continued to be championed. One brand championing sustainable fashion and setting the bar high is The North Face. Consumer concerns about sustainable fashion have only increased during the pandemic. Recently, McKinsey & Co. reported that 60% of people are going out of their way to purchase eco-friendly products and services. Pu...

As brands rethink traditional runway, the Spring 2021 catwalk featured reimagined digital shows. Many found savvy ways to show off their latest designs, deflecting the spotlight away from the absence of physical shows The recent runway shows didn’t create as much engagement as usual, with the all-digital LFW seeing 55% less buzz on social media than in January, according to Launchmetrics. On the u...

With theatres closed and lockdown restrictions in place, people have turned to streaming platforms for escapism and a sense of nostalgia in 2020. The way trends develop has transformed. The rise of Netflix, Disney+ and other streaming platforms has resulted in globally successful shows making a noticeable influence on social media and the runway. Instead of having dedicated costumes for each show,...

You need a multi-pronged strategy to build a well-known brand. While there are many parts to it, a retailer can create a recognizable global brand when all these tools are taken advantage of. Understanding your audience is vital. Although it’s common to have a huge disconnect between a brand's ideal target customer and their existing customer base. Consider what your business stands for, the...

Despite the notorious reputation of the jewelry market being hard to tap into, Astrid & Miyu has thrived - achieving 1000% growth in the last three years. So how do you build a successful challenger brand, especially during COVID?  The majority of brands are struggling to hit revenue targets in 2020, so it’s vital to know how the few have succeeded. Retailers have had to adapt different strate...

The global menswear market is predicted to grow faster than womenswear by the end of 2020, according to Euromonitor. Today, we're seeing more retailers offer not only womenswear lines, but menswear products on par with the trends offered to women. Combined with the changing male consumer mindset towards shopping and cultural shifts, the menswear market has grown exponentially. In our latest u...

Rather than counting on old methods of working, retailers need to invest in technologies like market intelligence to flourish in the new world of retailing. Despite all the negative events that have occurred in 2020, retailers are combating these impacts by adopting new practices and technologies. According to Econsultancy and Marketing Week, 60% of large global organizations have identified new p...

COVID-19 has hindered sales across luxury retail, but will it drive the necessary change for high-end brands to finally adapt to the digital revolution?  Luxury brands don’t have the community that contemporary brands boast as they are more aspirational, especially for first time buyers. In order to adapt to the changing times, brands need to balance authenticity while taking part in the digital a...

What are the opportunities that exist in the men’s cosmetics market, including some popular men’s beauty products, and how are Gen-Z attitudes changing towards it? 80s icons such as Boy George and Prince normalized the use of men’s beauty products and opened the doors to what we’re seeing today.  Now the  likes of Harry Styles and Jaden Smith are also seen frequently wearing makeup and supporting...

How can brands strike the balance between authenticity and support for social causes without seeming opportunistic? More brands are taking action in solidarity for worldwide movements from Pride to raising awareness for public health issues such as COVID-19. In our latest episode, Kati Chitrakorn, Retail and Marketing Editor at Vogue Business, discusses how fashion brands can make a difference and...

How can retailers and brands brace themselves for economic recovery during and after the coronavirus?   As businesses are working harder than ever to stay afloat, the EDITED team unveiled the COVID-19 Retail Dashboard in order to aid retailers and brands during the pandemic. It is a public resource with global insights on how the industry is reacting to the current state of the market. In this bon...

How has the coronavirus effectively changed the face of fashion weeks, sustainability initiatives and more?  Headlines around the coronavirus are evolving on a weekly basis - making it difficult for people to keep up. In order to help you cut through all the noise, Kayla Marci, Market Analyst at EDITED, joins the podcast again to bring clarity on the most recent impacts of COVID-19 within the reta...

According to MediaKix, Instagram influencer marketing is on track to be worth up to $15 billion by 2022.  In the past decade, social media platforms like Instagram have given rise to the influencer industry, where macro to nano influencers alike have the power to push a brand to ‘it’ status and sway consumer purchasing habits.  Joining us in the unEDITED studio is Akash Mehta, CEO of Akash Brands...

The pandemic that’s shaken the world has forced businesses to frantically prepare for the worst case scenario. Retailers reliant on China have already been impacted the hardest with delays across their supply chain.  At the very beginning stages of the coronavirus, fashion weeks were the first major events that were getting cancelled. Now we’re seeing other big events across sports and music follo...

The fashion industry is an extremely competitive world to be a part of. But what are the traditional career paths you can take to make it big in the industry? Is there even a traditional career path at all? Whether you start out in buying or merchandising, traditional roles are shifting and perfecting key skills are deemed as essential in building a career in fashion.  Joining us in the unEDITED s...

How can AI’s power be harnessed by retailers to drive sales and improve business performance?  AI was the major buzzword of the past decade. Practically becoming a catch all term for robotics, gaming mechanics, machine learning and more. But how are some of the world’s biggest retailers like H&M, Zara and Amazon using AI to their advantage?  We’re joined by our very own Data Science Lead, Alej...

From makeup to apparel, inclusivity is at the forefront of fashion. So how have lingerie brands adapted to meet these demands?  Gone are the days of a ‘one size fits all’ motto as retailers embrace the challenge to offer more size inclusive garments, especially in the lingerie market.  Joining us in the unEDITED studio are Abbie Miranda and Mazie Fisher, sisters and Co-Founders of Beija London, wh...

The rental service market is thriving and a big part of its success can be attributed to the rise of the sustainability movement. According to EDITED data, we recently reported how the number of retailers promoting rental services has almost doubled YoY. So what is contributing to this boom?  Joining us in the unEDITED studio, Co-Founder and CEO of HURR Collective, Victoria Prew, explains this phe...

With the Year of the Rat upon us, what strategies are luxury brands using to attract more Chinese consumers?  Ashley McDonnell, Account Executive at Google, joins us in the unEDITED studio to help us understand the different ways luxury brands have tapped into the lucrative Chinese market. Currently, she’s a part of Google’s luxury team, working with international brands on their digital strategie...