In the Vicinity

At the NAB Show, the battle lines are clear: broadcasters vs. big tech. In this episode of In the Vicinity , local media veterans Tim Hanlon and Jim Wilson break down the growing pressure on local media as streaming platforms and digital giants dominate both audiences and ad dollars. From the stalled Nexstar-Tegna merger to the rise of AI-powered advertising and unified marketplaces, they explore...

What happens when the definition of "local" stops making sense? In this episode of In the Vicinity, local media veterans Tim Hanlon and Jim Wilson unpack the growing tension between broadcast's DMA-driven reach and streaming's zip-code-level precision — and why the future of advertising lies somewhere in between. From bespoke geographies and AI-powered creative to the real-world implications for n...

There's one story dominating local media right now — and it could reshape the entire industry. In this episode of In The Vicinity , local media veterans Tim Hanlon and Jim Wilson break down Nexstar's blockbuster acquisition of TEGNA, a deal that creates the largest broadcast station group in the U.S. and raises big questions about consolidation, competition and the future of local TV. Is scale the...

Everyone in local media agrees the future is digital. So why is the industry still operating like it's not? In this episode of In The Vicinity , local media veterans Tim Hanlon and Jim Wilson dig into the growing disconnect between where audiences are heading—and how local broadcasters are still structured to do business. Despite years of investment in CTV, streaming and digital ad platforms, the...

In this episode of In The Vicinity , local media veterans Tim Hanlon and Jim Wilson dig into a big question: could consolidation—think potential deals like Nexstar and Tegna or Charter and Cox—actually be the industry's best shot at staying competitive? They break down the pros, the risks, and whether joining forces might be the only way local media can hold its ground against a new generation of...

In the premiere episode of In the Vicinity, Vertere Group founder Tim Hanlon sits down with Madhive CEO Jim Wilson—former founder of Premion at Tegna, board chair of GSTV, and board member at Audacy—for a candid look at the future of local media. Wilson traces his journey from visiting local stations with his father to building one of the first major CTV platforms for broadcasters, and now leading...