In the Vicinity

For years, addressable advertising has been one of broadcast television's biggest "what ifs." The technology existed, but the economics, infrastructure and industry relationships never quite aligned. That may finally be changing. On this episode of In the Vicinity, Tim Hanlon sits down with Hearst Television's VP of Distribution John Robertson and Viamedia President & Chief Strategy Officer Evan R...

Fox's proposed acquisition of Roku. Walmart's purchase of Vibe. The TV operating system is quickly becoming the next battleground for local media—and broadcasters can't afford to ignore it. This week, Tim Hanlon is joined by TVREV's Mike Gasbara to unpack why the biggest stories in television are no longer just about streaming. They explore how TV operating systems are evolving into commerce platf...

For decades, local media owned local advertising. Today, location data and digital targeting are changing the rules. On Episode 14 of In the Vicinity, Tim Hanlon welcomes Luke Stillman, Managing Director at Madison & Wall, to discuss why location data has become a scale advantage, how Google, Meta, Amazon, and streaming platforms are siphoning dollars away from traditional local media, and why bro...

Political advertising has long been a crucial revenue source for local media. But according to AdImpact's Updated Political Projections Report, the 2026 midterms are now on track to generate even more ad spending than the 2024 presidential election cycle. On this episode of In the Vicinity, Tim Hanlon sits down with AdImpact CEO Kyle Roberts to unpack the report's findings, including why political...

The media world used to revolve around a handful of shared experiences. Today, audiences live in thousands of personalized bubbles. On this episode of In the Vicinity, Tim Hanlon is joined by TVREV Co-Founder and Senior Analyst Alan Wolk to explore his emerging theory of "feudal media"—a fragmented landscape where YouTube, TikTok, Substack, streaming services, and AI-driven recommendations are rep...

This week on In the Vicinity , Tim Hanlon and Madhive CEO Jim Wilson explore how AI is transforming local media — from campaign planning and audience targeting to creative generation and omni-channel advertising sales. The conversation also dives into the future of broadcasters as full-service local media companies, the rise of AI-powered campaign optimization, and what CBS ending The Late Show wi...

This week on In the Vicinity, local media veteran Tim Hanlon is joined by guest Jason Damata, Founder & CEO of Fabric Media and the driving force behind TVREV, for a wide-ranging conversation about the unraveling of traditional broadcast media — and what might come next. From the shutdown of CBS Radio News after nearly 100 years to the end of Stephen Colbert's Late Show, Tim and Jason unpack what...

This week on In the Vicinity, Tim Hanlon goes solo to unpack what the latest broadcast TV earnings reports are really signaling about the future of local media. From Scripps' aggressive sports-and-streaming push to Sinclair's ATSC 3.0 ambitions, Gray's hyper-local strategy, and Nexstar's focus on maximizing retrans and scale, Tim explores the very different paths broadcasters are taking as the tra...

What happens when the RSN model starts to fall apart? In this episode of In the Vicinity , local media veteran Tim Hanlon sits down with guest host Anthony Campanella, VP, Inventory Partnerships & Operations, Madhive, to break down the chaos — and opportunity — reshaping local sports. From disappearing regional sports networks to the rise of streaming and patchwork distribution, they unpack how le...

A trip to NAB reveals an industry that's more optimistic—and more self-aware—than you might expect. In Episode 7 of In the Vicinity, local media veterans Tim Hanlon and Jim Wilson break down the real conversations happening across local media right now—from the push to simplify fragmented ad tech stacks to the ongoing challenge of training sales teams to confidently sell across linear, digital, an...

At the NAB Show, the battle lines are clear: broadcasters vs. big tech. In this episode of In the Vicinity , local media veterans Tim Hanlon and Jim Wilson break down the growing pressure on local media as streaming platforms and digital giants dominate both audiences and ad dollars. From the stalled Nexstar-Tegna merger to the rise of AI-powered advertising and unified marketplaces, they explore...

What happens when the definition of "local" stops making sense? In this episode of In the Vicinity, local media veterans Tim Hanlon and Jim Wilson unpack the growing tension between broadcast's DMA-driven reach and streaming's zip-code-level precision — and why the future of advertising lies somewhere in between. From bespoke geographies and AI-powered creative to the real-world implications for n...

There's one story dominating local media right now — and it could reshape the entire industry. In this episode of In The Vicinity , local media veterans Tim Hanlon and Jim Wilson break down Nexstar's blockbuster acquisition of TEGNA, a deal that creates the largest broadcast station group in the U.S. and raises big questions about consolidation, competition and the future of local TV. Is scale the...

Everyone in local media agrees the future is digital. So why is the industry still operating like it's not? In this episode of In The Vicinity , local media veterans Tim Hanlon and Jim Wilson dig into the growing disconnect between where audiences are heading—and how local broadcasters are still structured to do business. Despite years of investment in CTV, streaming and digital ad platforms, the...

In this episode of In The Vicinity , local media veterans Tim Hanlon and Jim Wilson dig into a big question: could consolidation—think potential deals like Nexstar and Tegna or Charter and Cox—actually be the industry's best shot at staying competitive? They break down the pros, the risks, and whether joining forces might be the only way local media can hold its ground against a new generation of...

In the premiere episode of In the Vicinity, Vertere Group founder Tim Hanlon sits down with Madhive CEO Jim Wilson—former founder of Premion at Tegna, board chair of GSTV, and board member at Audacy—for a candid look at the future of local media. Wilson traces his journey from visiting local stations with his father to building one of the first major CTV platforms for broadcasters, and now leading...