Immortal Capital

What is the true value of a machine that has already lived its "prime"? In this episode of "Immortal Capital", we sit down with Sam Hancock, a European Le Mans Series champion and one of the world's most trusted advisors for historic racing cars. From factory driving for Aston Martin to navigating the high-stakes world of elite car collecting, Sam explores how "value" in the automotive world is ab...

Meet Felicitas Morhart , founder of the Swiss Center for Luxury Research and a leading voice on behavioral science, branding, and luxury. She decodes why humans crave status and how authenticity, scarcity, and identity shape value. In this conversation, Felicitas reveals the hidden drivers of luxury consumption, including evolutionary signaling, social stratification, self-identity, and belief sys...

Meet Victoria Gomelsky, editor-in-chief of JCK and a veteran luxury journalist with decades covering watches, jewelry, and the rarified world of high-end collecting. From evaluating rare gemstones to tracing the provenance of collectible timepieces, Victoria shares her insights on investing in luxury objects, the artistry behind every creation, and the emotional resonance that makes these pieces t...

Meet Bram Kanstein, founder of Bitcoin for Millennials, and a thinker exploring why, in an age of extraordinary technological progress, life still feels constrained. From money and incentives to culture and long-term thinking, Bram shares his insights on how systems shape behavior, reward some traits and punish others, and influence the way we live, work, and plan for the future. Discover how refl...

Meet Will Douglass, an international bloodstock agent with over 15 years at the top tier of thoroughbred racing. From analyzing pedigrees to buying yearlings and building elite stables, Will shares his insights on investing in horses, the thrill of racing, and the emotional highs and lows that come with it. Discover how passion, strategy, and experience come together to create not just winners on...

In this first episode of Immortal Capital , our host Jad Comair sits down with Kari Voutilainen , Finnish master watchmaker based in Switzerland, for a refined and thought-provoking conversation on how mechanical watches preserve value in a digital age. Together, they explore the principles guiding Voutilainen’s craft: patience, human precision, and the enduring allure of scarcity. This episode go...