Imagen this - the podcast for all things Gen Z

In this episode, Jay Richards sat down with Emily Hallock, Sr. Manager of Global CMI Growth & Analytics at Mars Food & Nutrition, and Gaurav Singh, one of our Community Members from India. They dove into the myths surrounding Gen Z's food choices and explored the key influencing factors on their decisions, like price and taste.

In this episode, Jay Richards sat down with Lotte Jones, Chief Commercial Officer at The News Movement, and Said Onyemauwa, our UK Community Member, to explore the world of distorted realities and the political shift in Germany that caught global attention. How often have you seen something and questioned whether it's real or just an AI-generated illusion? AI is a powerful storytelling tool, b...

In this episode, our CEO, Jay Richards, sat down with Marit Tiesema, Senior KOL & Ambassador Specialist at Loop Earplugs, and Faustine Gambaretti, our French community member. They explore the relationship between brands, influencers, and KOLs, how Gen Z fact-checks online information, and the big question: Do we want authenticity or transparency from brands and influencers? Each episode wraps...

In this episode, our CEO, Jay Richards, chats with Jessica Wareing, Senior User Researcher, BBC Younger Audiences and Alice Moran a brilliant Gen Z voice from our UK community to unpack how COVID shaped Gen Z’s digital lives. They explored how the Covid pandemic reshaped the digital lives of teens and Gen Z, influencing how they connect, communicate, and navigate their identity online. In each epi...

In this episode, our CEO, Jay Richards, chats with Lisa Payne, Director of Global Product and Design UX Research at Condé Nast, and Alice Gigardi our amazing community member from the Netherlands. They dived into the often overlooked power of quantitative data research that could completely transform brands, helping them connect with consumers on a whole new level! In each episode, we end with a d...

In this episode, our CEO, Jay Richards, chats with Aston Brooks-Ashitey, Brand Social Marketing at LinkedIn and Tula Bischof, one of our Gen Z community. They discussed Gen Z in the workplace, exploring how Gen Z can benefit from mentorship to enhance career progression and confidence In each episode, we end with a debate on a current news topic. This week we explore why Gen Z is opting for altern...

In this episode, our CEO, Jay Richards, chats with Natasha Ewhe, UK Brand Marketing Manager at LinkedIn and Adriana, a brilliant Gen Z human being from our community They discussed Gen Z in the workplace, exploring how the constant societal shifts influence their career choices and shape their view of work and success. In each episode, we end with a debate on a current news topic. This week, we di...

In this episode, our CEO, Jay Richards, chats with Hannah Charlton, Head of Insight - Brand and CX, at Cambridge University Press & Assessment and Laiba Khan, one of our Gen Z community members. They discussed all about how AI is becoming a game-changer for non-English speakers learning one of the world’s most spoken languages. In each episode, we end with a debate on a current news topic. Thi...

In this episode, our CEO, Jay Richards, chats with Grace Charge, Director of Brand Experience and Partnerships at Westfield Rise Europe and one of our great Gen Z community members Oumou Diallo. They discussed all about "Play-tail" and the changing landscape of shopping, where the emphasis is now on crafting interactive, community-focused experiences rather than just visiting stores to make a purc...

In this episode, our CEO, Jay Richards, chats with Kelliesha White, Global Senior Brand & Activation Manager at Depop and Grace Nuttgens, Community member at Imagen Insights. They discuss how young people are reshaping the entrepreneurial space by having easy access to reselling platforms like Depop, without the need to go through the hassle of registering a business. In each episode, we end w...

In this episode, our CEO, Jay Richards, chats with Camille Barbier, Head of Consumer Insights at Beats by dr. dre, and Elestian Willoughby, a valued community member. They discuss why Gen Z and Gen Alpha are craving more unfiltered, raw content, and how this desire has led to the resurgence of trends like digital and film cameras becoming the next big thing. In each episode, we wrap up by debating...

In this episode, our CEO, Jay Richards, chats with Phil Clark, a media and marketing leader at Canada Goose, and Mercy Abel, our amazing community member. They explore the importance of brands and creators prioritising authenticity over perfection, and how overly curated content sets unrealistic expectations, especially for younger audiences. As Mercy beautifully reminds us, 'Social media is a hig...

Our ‘Imagen This’ podcast is back! This episode our CEO, Jay Richards chats to Sammi Huang, Global Account Manager at Dentsu. They explore the importance of brands incorporating sustainability into their agendas to win over Gen Z, whilst contributing towards a better planet. Each episode we finish by debating a topical news piece and this week we delve into the controversial US presidential electi...

Our ‘Imagen This’ podcast is back! And who better to relaunch with than Mandy Seal, Global CMI Director at Mars Petcare? This episode our CEO, Jay Richards, our Imagen Insights community member, Fatima Diallo and Mandy explore the use of AI in society, particularly in the medical field where it can help detect early diagnoses in pets! They discuss the pros and cons of AI and what future possibilit...

In our latest episode, Imagen This host, Sinead Lambe speaks with our Gen Z guest, Soji Sonibare, about all things building communities. As well as being a Gen Z, Soji is the co-founder of NOURISHMENT, a community that celebrates Black-British Art and Culture. Soji leads in operational strategy and community experience and sees community as a key part of his own journey in self-expression, learnin...

In another very special episode, Imagen This host, Sinead Lambe speaks with our brilliant guest, Carrie Berk, coined the 'Carrie Bradshaw of the TikTok generation'. Carrie is a 20-year-old TikTok star and bestselling author and has recently released a new book all about dating/anxiety/self-love and Gen Z. Recorded on World Mental Health Day, they discuss how Gen Z are dating, documenting t...

In this very special episode, Imagen This host, Sinead Lambe speaks with our incredible guest, Julio Avalos, about his Co-Founded news app, Shades. We discuss how Shades is a platform using technology to depolarise the news agenda, helping Gen Z to craft their informed opinions based on a variety of news headlines. A truly special episode and one not to be missed! About Imagen Insights: Our missio...

In this episode we speak with our Gen Z guest, Amandine, about their brutally honest views regarding how equipped young people are for the future. We discuss the importance of building networks, financial future-proofing and where to look for advice. About Imagen Insights: Our mission is to help Gen Z to shape their future. We know this is best done with brands, as brands shape countries and cultu...

In this episode we speak with our Gen Z guest, Khaos, about their brutally honest views regarding the music industry, its inclusivity and its influences. We discuss what Khaos refers to as a welcoming culture within the rock and metal scene, the rise of AI generated tracks and their impact, and how the music sector has evolved in past years. About Imagen Insights: Our mission is to help Gen Z to s...

In this episode we speak with our Gen Z guest, Radhika Quessou, about her brutally honest views regarding the current status of body positivity in today's society. We discuss what Radhika describes as a body neutrality, and the impact social media can have on all of our self esteem. We also explore what brands and marketers alike can do to help support Gen Z with their body confidence journey....

In this episode we speak with our Gen Z guest, Fatima Diallo, about her brutally honest views regarding Gen Z and their finances. We discuss what Fatima describes as a distrust in traditional banks, what saving methods Gen Z are using and how brands should approach talking to this demographic about their expenditures. We explore why Fatima feels Klarna and ClearPay methods are so popular with youn...

We speak with our Gen Z guest, Adesola Akerele, about her brutally honest views regarding 'creator economy' and the monetisation of social media, the good, the bad and the ugly. We celebrate the wins and impact social media is having on small businesses and discuss the rise in your average person becoming a content creator. About Imagen Insights: Our mission is to help Gen Z to shape their...

We speak with our Gen Z guest, Mercy Abel, about her brutally honest views regarding 'new' language and phrases deemed 'Gen Z', when they often have very different origins.  We celebrate language evolved from Black communities and culture, and get stuck into what happens when trending semantics become commercialised. About Imagen Insights: Our mission is to help Gen Z to shape their future. W...

We speak with our Gen Z guest Anurag about his brutally honest views across work, rest and play. From what Gen Z require from the workplace, to how much he personally engages with the metaverse, we delve into some of the key findings from this year's report. About Imagen Insights: Our mission is to help Gen Z to shape their future. We know this is best done with brands, as brands shape countries a...

We talk with our Gen Z guests Saumya M. Swamy and Harirata Diallo about their brutally honest views on Gen Z's perceptions of mental wellbeing. A candid discussion had about how open conversation is the way to elicit real change regarding mental health and some tips and tricks shared for looking after our wellbeing. About Imagen Insights: Our mission is to help Gen Z to shape their future. We know...